Table of Content

I. Project Summary
II. Background and Business Concept
III. Description of the Business
IV. Vision and Mission for the Business
V. Market Study
Target Market
Demand and Supply
Projected Sales
Marketing Plan
a. Product
b. Price
c. Place
d. Promotion
VI. Technical Study
The Product or Services
Manufacturing Processes
Machinery and Equipment
Plant Location
Plant Layout
Raw Materials and Supplies
VII. Management and Organization Study
Objectives of the Study
Form of Business Ownership
Organizational Structure
Legal Requirements
 I. Project Summary
Smart LBox Manufacturing Corp. together with its main goal we propose our Smart
LBox as an innovative project that could greatly improve our daily lives especially in this
time where new technology is making a big impact to everyone. The focus of this project
is to give convenient to students who are taking packed lunches in school. Our
company is located at 2nd floor MTE Building Matandang Balara Tandang Sora, Quezon
City. Smart LBox are available at Ever Gotesco Mall Commonwealth. There will be
designated kiosk outside to inform our customers and give convenience to them. We
also have training and seminar program to introduce and try Smart LBox. Equipments
and Machineries that needed in are listed on the following chapters.
 II. Background and Business Concept

Background of the Study

The rapid development of science and technology brings much convenience to our
lives, but we also have to deal with a lot of real problems at the same time. The product
design of modern life needs to reflect ‘human-oriented’, making the humane concept
throughout the product design to make the product that the users want and to reflect the
designer's rational care. As prices of commodities rise, the cost of living in big cities
increases causing more people to bring their lunch box and save a little from their
budget.

A recent research study Transparency Market Research furnishes crucial facts and
figures pertaining to the global market for electric lunch box after thoroughly studying it
from different angles. It throws light on the factors providing tailwinds and headwinds to
the market. The report also presents an executive-level blueprint of the market. Single-
layer electric lunch box, multi-layer electric lunch box, and double-layer electric lunch
box are some of the key products available in the global market for electric lunch box.
They find application both in households and commercial establishments such as
restaurants, hotels, etc. Different technologies are used to heat the electric lunchbox
these days. Depending on those, the market can be segmented into microwave
application and heating.

One thing can completely change your life, and that is an electric heated lunch box. The
electrically-heated lunch box makes it possible for the users to eat heated lunch every
day during lunchtime. What’s more, it comes with several other benefits as well. Some
of these benefits include saving Time and Money. Having an electric heated lunchbox
saves a significant amount of money for hot lunches over takeout food. Using a heated
lunchbox also saves time. There is no waiting to use the office microwave when
everyone else is trying to heat their food at the same time. Electrically heated lunch
boxes can be plugged in at your desk and will have your lunch heated and ready for
your lunch break. Easy and Convenient to Use. Electrically heated lunch boxes simply
plug into a wall outlet or car adapter and can heat lunch to a comfortable eating
temperature typically within 30 minutes or less. The food remains at the correct
temperature until you’re ready to eat. They are also useful on long drives or business
trips, when you may have to plan on stopping for a meal. Instead of going to a
restaurant or getting fast food, you can purchase cheaper, healthier food at a grocery
store and allow it to cook while you drive. Gives you More Food Choices. When it
comes to cold lunches, unfortunately, there are not many choices that will keep well at
work. With an electric lunchbox, you can enjoy a much wider lunch menu variety. Hot
lunch boxes make it possible to bring more types of food to work without having to rely
on the usual standbys, which makes lunchtime a more enjoyable experience and
something to look forward to every day.

But electrically heated lunchboxes in the market today can’t function unless plugged in
into power supply. That’s why a rechargeable and battery-powered lunch box is more
convenient and hassle-free. This could be a great help for customers especially those
who love traveling to different places.
 III. Description of the Business
Our company is composed of a group of entrepreneurs who seeks to promote
innovation and has a passion for improving lives. We design and build everything from
simple mechanical designs to complex technical equipment. Now, we’re taking our
robust design and manufacturing and applying it to the consumer product.

Smart LBox is our first and major consumer products; we’re focusing on
industrial/technical innovation, and we’re excited to commit ourselves to a product we
believe can change the way ordinary people think about their meals.

We are located at 2nd floor MTE Tower 685 TandangSora Ave., MatandangBalara,
Quezon City. Visit us to see where Smart LBox is designed and manufactured!

We believe in transparency and openness and are proud to show consumers our
manufacturing facility.
 IV. Vision and Mission for the Business

Vision
By looking to the future and the potential it holds, we believe that we can change the
way ordinary people think about their meals. We are focusing on great products that
could cope up in our changing technology.

We envision our company ten years from now, to become one of the world’s leading
companies, bringing innovation by creating a battery heated lunch box that could keep
packed food fresh and healthier.

Mission
Our roadmap starts with our mission. It declares our purpose and serves as a standard
against which we weigh our actions and decisions.

 We design Smart LBox to maintain freshness and healthier foods for our
customers.
 To make a full-size experience into the lightest and most compact food container
ever.
 To make it possible for our customers to eat heated food anytime, anywhere.
 V. Market Study

Target Market

Starting a business is not an easy thing. From planning and designing to producing the
product consists of hard work, determination, and teamwork. But the most important is
to know who would be those persons that are in need of your product. The target
market of Smart LBox is going to be those college students who use to bring their own
food in school.

Description of the Target Market

Our ideal customers for Smart LBox are students of Diliman College ages 18 and above
that has a proper understanding of how to use the Smart LBox. Our target market is
located at Diliman College Commonwealth Avenue, Diliman Quezon City with a total
population of 118 according to Diliman College Registrar Office.

Demand
The table bellow shows the demand for Smart LBox. Assume that the population
increases by 36% every year.

Year Population Demand (Per Piece)

2019 59 708

2020 80 960

2021 108 1,296

2022 147 1,764

2023 200 2,400

Note: The total population in Diliman College is 118.

Assumptions:

*Let’s assume that 50% of the total population of Diliman College is willing to buy
Smart LBox every year. (118 * .50 = 59)
Supply

 We can create 2 pieces of Smart LBox every day. Multiplied by the number of
working days in a month which is 24 days then multiply again by the number on
months in a year which is 12 months. The answer will be the annual supply of
Smart LBox. (2 * 24 * 12 = 576)
 Assumes that 10% will be the increase of supply in each year.

Year Total Supply

2019 576
2020 634
2021 697
2022 767
2023 843

Demand and Supply Analysis

 The table bellow shows the demand and supply analysis of Smart LBox.

Demand and Supply Gap – Smart LBox

Year Demand Supply Gap

2019 708 576 132

2020 960 634 326

2021 1,296 697 599

2022 1,764 767 997

2023 2,400 843 1,557

PROJECTED SALES

Total Projected Sales – Smart LBox

Year Supply Price per Piece Total Projected

Sales
2019 576 550 316,800

2020 634 605 383,570

2021 697 665 463,505

2022 767 731 560,677

2023 843 804 677,772

Marketing Plan

A. Smart LBox as a product of innovation tends to promote quality and healthier

foods in lunchboxes for every individual. As a guide to its full potential, this
marketing plan helps to promote our steps and action towards our goals.Make it
superior to other electric lunch boxes, very convenient to grab-and-go for
students.
B. Complete with some custom Smart LBox utensils that fit right into the pockets on
the included insolated bag.
C. Free one insulated bag and car charger with every purchase of Smart LBox.
D. The product can be replaced on the following conditions:
i. 2 to 3 days from the day of purchase the container is broken.
ii. 2 to 3 days from the day of purchase the charger is not working.
iii. 2 to 3 days from the day of purchase the battery discharge easily.
iv. The customer’s negligence of the product is not accepted.
E. Ask for assistance to test or try our product.
Marketing Strategies

A. Product

The Smart LBox is priced according to its quality. Some of its competitive
advantages are listed below:

 Cordless heating lunch box

 Colorful and comes in different base and lid colors.
 Extra Accessories

B. Price

In terms of pricing, since Smart LBox is not the first rechargeable lunchbox in the
market, we use Pricing for Market Penetration strategy. We believe that with its low
cost, users would be able to buy our product with the best quality.

C. Place

Smart LBox is available at Ever Gotesco Mall Commonwealth, Quezon City. It is

a good location for a business since malls and supermarkets are places we visit every
hour of the day.

During the promotional period, we will be going to have a kiosk outside Ever
Gotesco mall to inform our prospective customers of our promotional activities and to
provide convenience by bringing Smart LBox in a place where they can easily be
reached.

Websites

We decide to promote our product online, we create a website where we could

sell Smart LBox and inform the other customers what’s new about our product. And this
gives them the chance to ask for any questions and accommodate their needs.
 D. Promotions

Print Ads

Flyers

Brochures

Competitor’s analysis

Smart LBox vs. LuBox

LuBox Smart LBox

Expensive Affordable

Could fit on big sizes of bags Design to fit in any size of bags

Slow to heat food Fast when heating food

Smart LBox vs. Papilla

Papilla Smart LBox

With cord Cord Less

Expensive Affordable

Has charger and spoon Complete Accessories

Marketing Plan Summary

The market projection of our business is based on the surveys conducted and
information gathered within Diliman College. Projected supply, demand and sales for
the first five years of operation is based on the population growth, capacity to supply
and trends. We also consider our competitors to analyze our full advantage against
them. As we have seen in our demand-and-supply analysis, we conclude that we can
comply and supply the market based on our production capacity. Advertising will be
through flyers, brochures, and websites.
 VI. Technical Study
The Product or Services

Specifications of Manufactured Products

General Specification
Product Name Smart LBox Battery Heated Lunch Box
Product Model Smlb_10001
Product Type Shopping Product
Operating Hour 3 hours
Heat Output 160°f - 175°f
Hot Plate 1 w-10000w
Lithium Ion Battery 8.4V | 8,000 mAh
Charger 9V | 5A
Control On/Off, time control

Service Specifications of Service (Training Program)

Service Offered Training Program and Seminar

Participants Selected Customer(5 College Students)
Duration of The Training 2 days, 5 hours/day
Methodology Classroom Instruction and Hands on
Venue Diliman College Auditorium
Service Fee There is no fee for the said training
Manufacturing Process

Flow Chart of a Manufacture Metal Product

Order of Raw
Materials

Receive Raw
Materials

Layout and
Cutting of Assembly
Materials

Inspection and Delivery to

Testing Customers

Entering
Final Cleaning Warehouse

Finished Product
Placement Desk Packaging
Machinery and Equipments

As our company’s primary goal is the safety and good quality of our product, bellow
are the list of machineries and equipments that we will going to use in the operation:

 Pollution Control Equipment – since our Plant location is in a residential area, we

decided to use pollution control equipment. This equipment is cable of reducing
emissions by cleaning exhaust and dirty air and also prevents water pollution.
 Waste Machine – helps to control our waste materials.
 Electronic Test Equipments – use for testing our product since our product has
electronic components.
 Welding Machine – use for joining some thermoplastics of the lunch box.
 Electric Drill – use for making holes.

Plant Location
Our plant location is at 2nd floor MTE Tower in TandangSora Ave.,
MatandangBalara, Quezon City. With a total area of 2125.274 sqm with a total floor
area of 180 m² and has 2 elevators.
The structure is complete with retail floors for banks, convenient stores, fitness center,
health, beauty, and wellness clinics, and restaurant centers that are essential for any
business which requires comfort for its employees, not to mention its accessibility to
public transportation as it is conveniently within the area of MRT Line 7. Also, we chose
this location for it is accessible for us since our target market is located at Diliman
College.
Plant Layout

Actual Image

Floor Plan
Map View
Raw Materials and Supplies

Cost Estimate of Smart LBox

A. Materials -121,300

1. Direct -98,000
.01 Heating Element - 33,000
.02 Lunch Box - 30,000
.03 Lithium-Ion Battery - 10,000
.04 Screw - 5,000
.05 Others - 20,000
2. Consumable -23,300
.01 Paper - 5,000
.02 Welding Rod - 9,800
.03 Drill Twist - 8,500
.04 Wires
B. Direct Labor -23,000
1. Electrician -8, 000
2. Helper - 6,000
3. Driver -9, 000
C. Machine Charger -23,965
1. Welding Machine -11,995
2. Electric Drill -11,970
D. Other Direct Cost -20,000
1. Contract -10,000
2. Others -10,000
E. Overhead and Administrative Expense -200,500
1. Product Designer
2. Other Staff
3. Utilities
4. Others
F. Total Production Cost -388,765
 VII. Management and Organization Study

Objectives of the Study

This section contains the main objectives of the study:

 To be able to develop a rechargeable lunchbox that can heat food in a small
amount of time.
 To design a rechargeable or battery heated lunch box that can obtain the
freshness of meals for a long period of time.

Form of Business Ownership

Smart LBox Corp. is an example of partnership since we are composed of groups of
entrepreneurs and other individuals who are willing to support us and be part of our
starting company.
Organizational Structure
Legal Requirements

Below are the certificates needed for our business: