Lesson 3:

Branding for
Freelancers
MARIBETH BROWN-OLIVER
 ◦ Branding for Freelancers
◦ Fascination Advantage
OVERVIEW ◦ Utilizing the 5 adjectives
◦ 4 Marketing Pillars
 Branding
for
Freelancers
 Lack of a compelling unique message
to earn their target audience
attention.

There is a lot of competition (direct

and indirect) marketing themselves
online.
Challenges of
When a target prospect decides on
marketing whether to buy your product or not
products and with price as the highest influencing
factor.
services online
 What worries you
about offering
Freelance Services?
Threats to online freelancing

COMMODITIZATION

COMPETITION DISTRACTION
 Urgency for
immediate sale.
How to convince
Are you the new prospects to
best choice? try you.

Attract
customers Recommit
customers to
being loyal.
In one or two sentences, tell me what your
company is all about.
What makes you different?
OR
In two sentences, tell me what your
freelancing service is about and
what makes you different?
I’m Maribeth
Brown-Oliver
I’m a WordPress Designer, Social
Media VA and a Technical
Trainer.

I provide virtual services in

digital marketing such as web Kam
designing, market research and !
planning, business consultancy
and coaching.
SERIOUS IS OK

Boring IS not
ADD VALUE

...Or don’t bother.

 Are YOU
AVERAGE
or
ACHIEVER?
High Achiever
Success Formula
HAVE THE RIGHT MINDSET. Worth more. Paid more.

Do not compete for the price

Deliver specific benefit

DO OTHER PEOPLE
FIND YOU
FASCINATING?
Fascination
Advantage

“The more you can intelligently people’s online

style, the more quickly you can fascinate them on
your own.”
FAS·CI·NA·TION
Fascination is an intense
focus. When you fascinate
your listener, they’re more
likely to connect with you
and remember you.
 ❏ Power - the language of confidence
Think about: Communicate opinions
regarding the industry segment you are in.
❏ Innovation - the language of creativity
Sally Hogshead: Think about: Rather than follow how
others do it, consider how can you be more
7 LANGUAGES creative in positioning a product or
OF service.
FASCINATION ❏ Passion - the language of relationship
Think about: Focus on how you can engage
your customers - eliciting a "wow" effect
with the way you communicate.
 ❏ Prestige - the language of excellence
Think about: What method or
technique or way of doing business
that you want to be the best at. Make
Sally Hogshead: that your signature. Emphasize in
your communication.
7 LANGUAGES
OF ❏ Trust - the language of stability
FASCINATION Think about: How can you make your
product or service trustworthy?
 ❏ Mystique - the language of listening
Think about: How can we make our
Sally Hogshead: prospects want to learn more?

7 LANGUAGES
OF ❏ Alert - the language of details
FASCINATION Think about: How can we make our
prospects take action now?
 1. Go to Brand Fascination Profile
http://brandfascination.com
and TAKE THE TEST
2. To keep you a copy after the results are
generated, right-click then Print as PDF. Or,
you can also copy-paste the page in a
Branding document.
for 3. The test result gives you:
Freelancers ● Your brand's Fascination Advantage.
● The 5 adjectives you can use to describe your
brand.
● The 4 marketing pillars you need to observe
whenever marketing a product or service.
Branding for Freelancers

You’re the brand that delivers consistently

and reliably. Ever dependable, you
maintain expectations. You thrive on being
loyal and worthy of your customer’s
business. When you effectively speak the
language of Trust, we depend on you.
49 PERSONALITY
ARCHETYPES
SALLY HOGSHEAD
 “
What’s your highest
value?
What makes you
different?
 “
Earn your audience’
attention and you’ll
earn their respect.
 ADJECTIVE NOUN

what are you

how are you THE BEST AT

PERSONAL DIFFERENT

BRANDING
HIGHEST- the pinnacle of what you are that
makes you exceptional.
DISTINCT- how are you different
VALUE- your specialized skill with the ability
to deliver beyond what’s expected.
 I’m Maribeth
Brown-Oliver
I’m a WordPress Designer, Social
Media VA and a Technical Trainer.

At my highest value, I provide

industry-experience insights to
startups through training,
consulting, website building and
planning in the field of Digital
Marketing.
When someone reads
your message,
They should be able to
hear your voice.
● Provokes strong & immediate
emotional reactions.
● Creates advocates
● Becomes “Cultural Shorthand” for
a specific set of Actions or Values.
● Incites Conversation
● Forces competitors to realign
around it.
● Tap Into (or Even Causes) Social
Revolution.

6 GOLD HALLMARKS OF A
FASCINATING BRAND
 UTILIZING
THE 5
ADJECTIVES
 YOUR TRUST BRAND IS:
1. Stable
2. Dependable
Branding for Freelancers 3. Familiar
4. Comforting
5. Predictable

You’re the brand that delivers consistently

and reliably. Ever dependable, you
maintain expectations. You thrive on being
loyal and worthy of your customer’s
business. When you effectively speak the
language of Trust, we depend on you.
 4
MARKETING
PILLARS
REPEAT AND BE AUTHENTIC. ACCELERATE USE FAMILIAR
RETELL TRUST. CUES.
Keep classic and
Build transparent Invest time in Use cues from
exposure to messages. establishing the past when
become dependability introducing a
People with trust
familiar. by being new idea.
issues hate lies predictable.
and change.
 “
Social media is not a
branding tool.
It is your personal
branding.
 “
To be successful, you don’t
change who you are.
You become more of who
you are.
QUESTIONS?
 Lesson 3:
Branding for
Freelancers
MARIBETH BROWN-OLIVER