AROSAM DIGITAL MARKETING LTD

INTERNAL MEMO
From: Aro Serah, Marketing Executive To: Martha Watson
Ref. No.: 013/IE/0015 Date: 30th October, 2019

NEW DIGITAL MARKETING CAMPAIGN FOR TOYS

As per our market survey and analysis, parents are becoming more open to online shopping. In
order to leverage this trend and make the most out of our online shopping website for kids toys,
we need to launch a new digital marketing campaign. Online advertisement and promotions will
help us reach more population within our country and convert potential customers into successful
orders.
People are no longer relying on the traditional ways of shopping and turning towards the online
shopping websites and mobile applications. So we need to use the internet to reach our potential
customer at the mass level and increase our revenue.
Digital Marketing
According to a recent survey, around 35% of parents in the urban area are doing a job and have
very little time for shopping in the traditional way. On the other hand, they spend more time using
mobile internet and order things from grocery to ready to eat food and clothes to electronic items.
They spend more hours on the internet surfing various websites. Following are the most popular
sites among them. Facebook, Google, YouTube, Instagram, Amazon, Pinterest
Focusing on paid ads and promotions on these platforms will be beneficial in boosting the
awareness, targetting potential customer base and increasing the demand for our toys in the market.
By using Google’s large search and display network and YouTube, we will target specific
demographics and leverage the power of online marketing.
Marketing campaigns on Social media and online video platforms
Facebook, Instagram, Pinterest, and YouTube are very popular among the people and can be used
to promote our toy products. People spend 1 hour on an average on these sites and can be
effectively targeted with our ad campaigns. Social media has become an important part of the life
and companies are taking benefits of this trend. So we should also concentrate our efforts on social
media marketing.
Same way, people often watch videos for information and fun, and we can use online video
platforms to promote our toys by using paid ads. Video ad types like in-stream, Pre-Roll and
Bumpers are very effective modes of advertisements. We can use them depending on our goals
and desired results.
By using digital marketing, we will be able to attract a large customer base, increase our market
share and boost the sales and revenue.
Thanks

ARO SERAH
Marketing Executive