“Top PPC strategies to

widen the marketing scope

of Business”

Its closing time of the year and every new beginning comes from some other
beginnings end! We can claim indeed, this was the year of PPC according to the
statistics of 2019. Some of them are stated below:

• PPC has the potential to provide high ROI which justifies the fact that
40% of the brands in 2019 have planned to increase their PPC budget.
 • “Power of words.” explains another yet fascinating stat that this year
65% of the customers clicked on Google Ads which displayed buying
intent.

• PPC has given rise by 80% of the expansion in brand awareness.

• 43% of the new customers made their first purchase because they had
seen the product on YouTube Ad.

If you have planned to make your business earn the best ROI, improving your
PPC strategies then PPC services in Leeds should be at the top of your priority
list.

PPC tools, channels are developing persistently, which is why you need to
buckle up to be ready for the implementation of new and changed strategies.

Below mentioned are the strategies that may help you to grow your business:
1. Opting for new sources to target your audience:

Internet is becoming vast with the passage of time, so are the numbers of
people active on social media platforms. If you are still assuming that Google
and Bing are enough options to target audience; try other social media
platforms like Facebook, Instagram, Taboola, Quora, Reddit, Pinterest, etc.

2. Remarketing long-tail keywords:

Remarketing long-tail keywords use artificial technology on Google and Bing

which further allows the company to serve in the form of display advertising.

In context to the strategies implemented by PPC Company in Leeds; to get this

thing done with clarity and efficiency, start it by going through your long-tail
keywords queries in every remarketing platform.

In addition to the same, Google Ads remarketing can turn out to be the best
option in this case. It is a form of online advertising which allows various sites
to show targeted ads to the users who have previously visited their site.
3. Inverted Unicorn:

This kind of method involves productively the ability to increase your

sponsored post engagement rates by targeting two different interests. There
are numbers of PPC agency which help you to have clarity in targeting different
types of audiences.

4. Mobile access:

By going through research done about the statistics of internet traffic on

mobile in 2019, it revealed that mobile devices (excluding tablets) generated
51.51% of global traffic service.

Businesses should be tailored to provide mobile ad experience to get the best

of results. Start by analyzing the mobile traffic of a particular keyword in PPC.
Still, there are marketers who ignore mobile as an advertising source is totally
throwing their marketing budget in vein.

5. Turn-off audience network on Facebook Ads:

By implementing this procedure you will be able to eliminate approximately

90% of the clicks from fraud sites.

It is suggested to refuse the managed placements on Google Display Network

because it can create a mess otherwise.

Even though it would take time to remove those sites but still this method
serves as a good solution for the ones using Facebook Ads.
6. Give importance to the audience rather than keywords:

The advent of online advertisements has given priority treatment to the

keywords. The entire game is around keywords as assumed and implemented
whereas; down the timeline audience has become a significant factor in
campaign strategies.

Within some time audiences are going to replace keywords. To put in simple
language, audience targeting can be used to improve search campaigns.

7. Using negative keywords:

Negative keywords play a very important role in boosting your ROI ad

campaigns. Using negative keywords in your campaign would help you to
prevent unwanted visitors from your website.
These are some of the strategies used by PPC Company in Leeds and by many
PPC agency.

To sum up, PPC plays a very important role in marketing and marketing
strategies therefore, it shall be utilized efficiently to achieve desired results.