2020 – Citi Foundation Grantsmaking Overview

Corporate Affairs
Citibank N.A, Indonesia

Elvera N. Makki
Director, Country Head of Corporate Affairs
Citi Indonesia
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CITI ENABLES GROWTH AND ECONOMIC

PROGRESS FOR THE INDONESIAN
COMMUNITY

Citi PeKa (Peduli dan BerKarya)

Established in 1998, Citi Peka is the umbrella theme for all

community activities in Indonesia. Our programs, most of which are
funded by the Citi Foundation, currently focuses on three key
pillars, namely Pathways to Progress, Financial Inclusion and
Sustainable Cities. Guided by Citi Foundation’s principal of “More
than Philanthropy,” Citi Peka draws on the efforts of Citi employees
to volunteer in social activities.
INDONESIA - SOCIAL IMPACT (1998 – now)

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2019/2020 – FOCUS AREA (PATHWAYS TO PROGRESS)
1. Youth Ecopreneurship Initiative

The Ecopreneurship Initiative will introduce students to potentials of

entrepreneurship as a means of securing a sustainable income. It
also extend further its focus and emphasize environmental
custodianship from its originate program Youth Entrepreneurship
Initiative

School Target : 25 schools

Students Target : 8.000 students
Location Target : Bandung, Denpasar, Jakarta, Semarang,
Surabaya
Partner: Prestasi Junior Indonesia

2. Skilled Youth Program

Aimed to empower the economic potential of young people aged

16-25 years, including students of vocational schools located in
several industrial areas , through enhancing both their soft skills and
hard skills, providing business entrepreneurship assistance and job
guidance

Employability Program Target : 800 youths

Entrepreneurship Program Target : 200 youths
Location Target :Kab. Karawang, Kota Bekasi, Kab. Bekasi, Kab.
Purwakarta, Kota Bandung, Kab. Bandung
Partner: Indonesia Business Links
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2019/2020 – FOCUS AREA (PATHWAYS TO PROGRESS)

3. Creative Youth in Indonesia Heritage Sites

Through this program, we will continue to provide entrepreneurship training to

low-income Indonesian youth living close to Indonesia’s World Heritage sites
who are engaged in the production of traditional arts and culture, creative
industries and tourism to help them better sustain and grow their businesses.

Beneficiary Target : 400 Youths

Sites Target : Borobudur, Prambanan, Yogyakarta-Central Java, Lake
Toba-North Sumatera, Kota Tua-Jakarta and Bali
Partner: UNESCO

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CITI FOUNDATION MISSION & FOCUS AREA

Youth Economic Opportunities

Help low-income young people become

employed or start an income-generating business

Financial Inclusion
Develop a more inclusive financial system that
provides greater access to low-income
communities and individuals

Community Progress Makers - New !

Break down silos and bring stakeholders together
to better serve and transform low-income
communities

For more info : hwww.citigroup.com/citi/foundation

Flagship Program: PATHWAYS TO PROGRESS
Investment Focus

Through Pathways to Progress, we seek to • Continued emphasis on youth primarily

increase the number of low-income youth,
primarily aged 16-24, who become employed or
start an income-generating business through
leadership and skills training, experiential
learning, and access to professional networks.
This can be through:
aged 16-24
• Continued focus on programs that
connect youth to income-generating
employment or enable them to start or
expand a business

• Programs that build employability skills • Deepen employee volunteerism

through on-the-job experiential learning, such opportunities
as internships, summer jobs,
apprenticeships, etc. • Increased focus on impact vs. reach – no
• Programs that provide training that helps youth commitment target
build business expertise and leadership
skills, and helps youth start and/or expand • Expanded focus to include leadership
their own enterprises. and youth empowerment
• Programs that help young people build
21stcentury workforce skills that prepare • Greater emphasis on programs and
them to enter the job market, such as critical partners that include young people in
thinking, creativity, collaboration, technology program design, governance and
literacy, financial and interpersonal skills, etc. evaluation (youth voice)

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Flagship Program: Community Progress Makers – New!

• Continue to use our convening power to break down silos,

Community bring together stakeholders and build private-public
Progress partnerships to drive change
Makers Fund
is an initiative • Respond to local needs and grow and transform low-income
designed to communities through affordable housing, environmental
build the sustainability, job training and small business development
capacity of
local
organizations
to be catalytic
Global sample of Community Progress Makers Programs
change-
makers to
improve the
low-income
communities
they serve

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Financial Inclusions

Citi Foundation will invest in the effort of develop a more inclusive financial system that
provides greater access to low-income communities and individuals

• Maintain our leadership role in supporting efforts that develop a more inclusive financial
system for low-income communities

• Continue to move the sector forward by incorporating financial coaching, education, and
product access into other service delivery programs

• When appropriate, invest in standalone financial inclusion programming

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WHAT TO BE CONSIDER IN PUTTING YOUR CONCEPT NOTE

•Investments in Direct Service are focused on the positive gains that will
accrue for individual participants, communities or organizations.

•If an organization provides technical assistance and training to other

nonprofit organizations to build their capacity to expand their work and
increase their impact, this is also a Direct Service investment.

Investments in Capacity Building and Planning are focused on how

the organization will be different and how the investment will enable
it to increase results for participants served

Investments in Systems Change are focused on how the

organization’s work will inform change on a macro-level including
influencing policy or changing practitioner practices. Often
programs are more multi-year and may require both short-and long-
term results to be defined

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CONCEPT NOTE

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CONCEPT NOTES

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TIMELINE

Dec 5 : Call For Entries – Citi Foundation Grantsmaking Brief

Jan 6 : Deadline concept note submission
Jan 7 – 10 : Offline concept note discussion with participating partners
Jan 13 – 14 : Corporate Affairs Internal Discussion
Jan 15 : Final submission to regional team

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PRESS COVERAGES

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Press Coverages

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Press Coverages

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 Thank you!

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