(102) BUSINESS POLICY & STRATEGIC MANAGEMENT

Objective:

This course in Business Policy and Strategic Management is framed to help the students

to learn the concepts related to Business Policies and Strategic Management so as to

understand how a successful Business Policies and Strategies are framed at different

levels of Management for organizational success and smooth functioning of an

organization in today’s dynamic environment.

I Introduction to Business Policy & Strategic Management: [9%]

- Definition, Concept, Objective and Significance

- The levels at which strategy operates

- Characteristic of Strategic Management

- An Overview: Strategic Management Process

- Concept of Strategic Decision Making

II Strategy Formulation: [20%]

- Understanding Strategic Intent: Vision, Mission, Business Definition, Goals and

Objectives

- Concepts of Strategic Stretch, Leverage & Fit

- Environment Appraisal: Concept & Environmental Sector; PEST Analysis

- Organizational Appraisal: Concepts & Capability Factors ; Porter’s Value Chain

Model ,Balance score card

- Framework for developing Strategic Advantage

- SWOT Analysis as a Tool for assessing Organizational Capabilities and

Environment Opportunities

- Type of Strategies: Corporate Level (Concept of Grand Strategies) , Business

Level
- Guidelines for Crafting Successful Business Strategies

III Strategy Analysis and Choice: [22%]

- Corporate Level Strategy Analysis: BCG Matrix & GE 9 cell Matrix,

- Business Level Strategy Analysis: Life Cycle Analysis,

Porter’s Five Forces of Industry Analysis

- Concept of Strategic Decision Making.

- Subjective Factors in Strategic Choice and Process of Strategic Choice

IV Strategy Implementation: [18 %]

- Interrelation Between Strategy Formulation and Implementation

- Aspects of Strategy Implementation

- An overview of Project, Procedural Implementation, Resource Allocation

- Structural Implementation: An overview of: Structural Consideration, Structure

for Strategies.

- Behavioral Implementation: An overview of: Leadership, Corporate Culture,

Corporate Politics and Use of Power, Personal Values and Business Ethics.

- Functional /Operational Implementation: An overview of: Functional Strategies. V Strategy Evaluation

and Control : [13%]

- An Overview of Strategic Evaluation and Control

- Strategic Control and Operational Control

- Techniques for Strategic Evaluation and Control

- Role of Organizational Systems in Evaluation

- Mc Kinsey’s 7s Framework.

VI. Cases in Strategic Management: [18%]

- Minimum five cases encompassing the above topics to be analyzed and

discussed in the class. Cases to be incorporated in Question Paper

Books Recommended
1. Business Policy & Strategic Management – Azhar Kazmi

2. Strategic Management, 12th Ed. – Concepts and Cases – Arthur A. Thompson Jr.

and A.J.Strickland

3. Management Policy and Strategic Management (Concepts, Skills and Practices) –

R.M.Shrivastava

4. Business Policy and Strategic Management – P.Subba Rao

5. Strategic Planning Formulation of Corporate Strat