TABLE OF CONTENTS

Title Page i
Letter to the Dean ii
Certificate to Proceed iii
Abstract iv
Table of Contents v
List of Figures vi
List of Tables vii

CHAPTER I - INTRODUCTION 1
1.1. Background and Nature of the Project 2
1.2. Statement of the Problem 3
1.3. Project Goal and Objectives 4
1.4. Significance of the Study 4
1.5. Scope and limitations 5
1.6. Definition of Terms 6
1.6.1. List of Acronyms and Abbreviation 6

CHAPTER II - REVIEW OF RELATED LITERATURE 7

2.1. Culture 7
2.1.1. Architecture and Culture 7
2.1.2. Basic Concept in Architecture 7
2.1.2.1. People and Society 7
2.1.2.2. People and Environment 8
2.1.3. Philippine Culture 8
2.1.4. Bulacan “Culture Capital of the Philippines 8
2.2. Arts 10
2.2.1. Significance of Art 10
2.2.2. Struggles of Philippine Arts 10
2.2.3. What’s the use of Art? 10
2.2.4. Demand for Visual Arts 11
2.2.4.1. The Arts Market 11
2.3. History of Visual Arts 12
2.3.1. The Power of Art 12
2.3.1.1. Art Styles 13
2.3.1.2. Art Collection 13
2.3.2. Different Types of Visual Arts 13
2.4. History of Theater Arts 14
2.4.1. Different types of Performance Arts 14
2.4.2. Michigan Performing Art School 14
2.5. Educational 15
2.5.1. Organizations 15
2.5.1.1. National Commission for Culture and the Arts 15
 2.5.2. Art Education 15
2.5.2.1. Importance of Art Education 15
2.5.2.2. Importance and Necessity of Art 16
2.5.2.3. Creative teaching and learning for creativity 16
2.5.2.4. Creativity in Visual Art Education 16
2.5.2.5. Understanding of Art Education 16
2.5.2.6. Artistic and Human Development 17
2.5.2.7. Rethinking Art Education Approach 17
2.5.2.8. Arts education and educating arts 18
2.5.3. Art Workshops 18
2.5.3.1. Art Reconciliation Workshops 18
2.6. Gallery and Museum 19
2.6.1. The Philippine Art Gallery (PAG) 19
2.6.2. Fine art publicity: The complete guide for Galleries and Artist 19
2.6.3. Adult Education, Museums, and Art Galleries 20
2.6.4. Interpreting Art in Museum and Galleries 21
2.6.5. Development of Philippine Museum 21
2.6.6. Metropolitan Museum of Manila 21
2.6.7. The Philippine Museum of Ethnology 22
2.6.8. Ecomuseums 22
2.6.9. Museum Skepticism- History of the Display of Art in Public Galleries 23
2.7. Exhibitions 23
2.7.1. Inside the White Cube 23
2.7.1.1. Context and Content 23
2.7.1.2. Gallery Space 24
2.7.1.3. Exhibition Space 24
2.8. Cultural Center 24
2.8.1. Advantage of Cultural Complex 24
2.8.2. Importance of Cultural Center 24
2.8.3. Cultural Promoting of Cities with Architecture 24
2.8.3.1. Yale Center for British Art, New Haven 25
2.9. Innovation and Trends 25
2.9.1. Influence of the Interactive System on Museum Visitor Experience 25
2.9.2. Augmented Reality 26

CHAPTER III RESEARCH METHODOLOGY 27

3.1. Research design 27
3.1.1. General Objective 27
3.2. Research instruments 27
3.2.1. Surveys 28
3.2.2. Case studies 28
3.2.3. Interviews 28
3.2.4. Secondary data 29
3.2.4.1. Case Studies 29
CHAPTER IV SITE PROFILE AND ANALYSIS 30
4.1. Site selection criteria 30
4.1.1. Accessibility 30
4.1.1.1. Target market 30
4.1.1.2. Centrality 30
4.1.1.3. Road 30
4.1.2. Scale 30
4.1.3. Proper land use and zoning 30
4.1.4. Room for expansion 31
4.1.5. Safety 31
4.1.5.1. Public services 31
4.1.5.2. Social hazards 31
4.1.5.3. Environment weather 31
4.1.6. Vista 31
4.1.7. Cost 31
4.1.8. Nearby establishments 31
4.1.8.1. Commercial 31
4.1.8.2. Residential 31
4.2. Site Description 32
4.2.1. Site Location 32
4.2.2. Lot Plan 33
4.3. Macro Site Profile 33
4.3.1. Physical Profile 33
4.3.1.1. Land Area 33
4.3.1.2. Political Boundaries 34
4.3.1.3. Soil Character 35
4.3.1.4. Topography 35
4.3.1.5. Land Use Classification 36
4.3.1.6. Geological Character 37
4.3.1.7. Climate Character 38
4.3.1.8. Environmental Hazards 38
4.3.1.8.1. Flooding 38
4.3.1.8.2. Landslide 39
4.3.1.8.3. Natural and Geophysical Hazards 39
4.3.1.8.4. Other hazards 40
4.3.1.9. Utilities 40
4.3.1.9.1. Water Utility Service Providers 41
4.3.1.9.2. Power System Utilities 42
4.3.1.9.3. Waste Management Facilities 42
4.3.1.10. Road Networks 44
4.3.1.11. Tourist Spots 45
4.3.1.12. Demographic Profile 45
4.3.1.12.1. Population Size 45
4.3.1.12.2. Age-Sex Population 46
4.4. Micro Site Profile 47
4.4.1. Physical Area 47
4.4.1.1. Land Area 47
4.4.1.2. Soil Character 47
4.4.1.3. Topography 47
 4.4.1.4. Land Use Classification 48
4.4.1.5. Flood Risk 48
4.4.1.6. Demographic Profile 49
4.5. Site Analysis 49
4.6. SWOT Analysis 50
4.7. Conclusion 50
CHAPTER V – PROJECT PROFILE AND ANALYSIS 51
5.1. Overview 51
5.2. Market Study 51
5.3. Client Profile 52
5.4. Organizational Chart of the Facility 53
5.5. User Profile and Behavioral Analysis 53
5.5.1. User Profile 53
5.6. Sample Operational/Activity Schedule 54
5.7. Legal Framework 55
5.7.1. National Commission for Culture and The Arts 56
5.7.2. National Cultural Heritage Act of 2009 63
5.8. Project Analysis 64
CHAPTER VI – TECHNICAL DATA REPRESENTATION 66
6.1. Primary Data 66
6.1.1. Survey 66
6.1.2. Interview 72
6.1.3. Observations 72
6.2. Secondary Data 74
6.2.1. Case Studies 74
6.2.1.1. Local 74
6.2.1.2. Foreign 80
6.2.2. Building Laws 86
6.2.2.1. National Building Code of the Philippines 86
6.2.2.2. Fire code of the Philippines 95
6.2.2.3. BP 344 111
CHAPTER VII
7.1. List of Space Requirements 117
7.2. Space Programming 120
7.3. Space Adjacency Matrix 127
7.4. Bubble Diagram 127
7.5. Room Data Sheet 128
CHAPTER VII
8.1. Design Objectives 142
8.2. Design Philosophy 142
8.3. Design Concept 143
8.4. Design Considerations 143
8.5. Design Strategies 144
8.6. Design Inspiration 144
REFERENCES 145
 ABSTRACT

Culture and Art is important in our society because they can form communities and can

influence the public. Also, can make people remember about a certain part of our past, also

they can be use in our everyday life from small production of things to bigger events, we can

also see art anywhere we go, from the things we see outside to the piece of clothes we’re

wearing and also to the things we perform. Many of us has the passion to create and innovate

anything that can be helpful and useful for the development of our society. Arts are not only

for display or for performance; it can also help the community to contribute for their cultural

and creative industries to economic growth. But nowadays, people think that art isn’t important

because it doesn’t look like that it is essential for our daily life. Some people don’t even see

income in art, that’s why it is so hard for the culture and art facilities and structures to be

maintain or even to start a facility. Thus, there is a need of public awareness. This paper offers

strategies on how to create an awareness to the public to help them understand and learn the

Culture and Arts of the Philippines and help to promote it.

 LIST OF FIGURES
Figure 4.1. Site Location
Figure 4.2. Lot Plan
Figure 4.3. Boundary of San Jose del Monte, Bulacan
Figure 4.4. Political Map of San Jose del Monte, Bulacan
Figure 4.5. Soil Map of San Jose del Monte, Bulacan
Figure 4.6. Contour Map of San Jose del Monte, Bulacan
Figure 4.7. Existing Land Use Map of San Jose del Monte, Bulacan
Figure 4.8. Utilities Zone Overlay Map of San Jose del Monte, Bulacan
Figure 4.9. Road Network Map of San Jose del Monte, Bulacan
Figure 4.10. Tourism Site Map of San Jose del Monte, Bulacan
Figure 4.11. Age-Sex Pyramid of Household Population of San Jose del Monte, Bulacan
Figure 4.12. Site Topography
Figure 4.13. Site Land Use Classification
Figure 4.14. Site Flood Hazard
Figure 4.15. Site Analysis
Figure 4.16. SWOT Analysis

Figure 6.12. Ateneo De Manila University Creative Hub

Figure 6.13. Connection of the Creative and Innovative wing
Figure 6.14. Interactive Furniture
Figure 6.15. Pinto Art Museum bell tower and auditorium
Figure 6.16. Pinto Art Museum Gallery 2
Figure 6.17. Seattle Office of Art and Culture Kinetic Gallery Wall
Figure 6.18. Kinetic Gallery Wall plan
Figure 6.19. Kinetic Gallery Wall configuration
Figure 6.20. Renzo Piano Building Workshop exterior
Figure 6.21. Renzo Piano Building Workshop site plan
Figure 6.22. Four-layer glass roofing

Figure 7.1. Space Adjacency Matrix

Figure 7.2. Bubble Diagram

LIST OF TABLES
Table 4.1. SWOT Analysis
Table 7.1. Public Spaces
Table 7.2. Administration Office Zone
Table 7.3. Visual Art Facility Zone
Table 7.4. Performance Art Facility Zone
Table 7.5. Rehearsal Zone
Table 7.6. Conservation Zone
Table 7.7. Commercial Zone
Table 7.8. Utility Zone
Table 7.9. Total Area