place distribution theory,

Marketing Mix Place and Distribution strategy is about how effectively a firm gets its product
to consumers and end users. Firms can sells their products directly to the consumer
(direct distribution) or through intermediaries (indirect distributions).

Theory of production

The Theory of Production explains the principles by which a business firm decides how much
of each commodity that it sells (its “outputs” or “products”) it will produce. And how much of
each kind of labor, raw material, fixed capital goods, etc., that it employs (its “inputs” or “factors
ofproduction”) it will use

Theory of planned behaviour

In psychology, the theory of planned behavior is a theory that links one's beliefs and behavior. The
theory states that intention toward behavior, subjective norms, and perceived behavioral control,
together shape an individual's behavioral intentions and behaviors.

Attribution theory

a theory which supposes that people attempt to understand the behaviour of others by
attributing feelings, beliefs, and intentions to them. Humans are motivated to assign causes to
their actions and behaviors. In social psychology, attribution is the process by which individuals
explain the causes of behavior and events. Models to explain this process are called attribution
theory.

Demand Theory:

Demand theory is an economic principle relating to the relationship between

consumer demand for goods and services and their prices in the market. Demand
theory forms the basis for the demand curve, which relates consumer desire to the amount of
goods available.
Corporate Image Theory. Kotler explained that "corporate image is the consumer's response
to the total offering and is defined as a sum the belief, ideas, and impressions That a public has
an organization." ... Meaning that corporate image is an overall impression that is formed
minds about the company public.

Supply is the quantity of goods a firm offers to sell in the market at a given price. Now
the theory of supplystates that with an increase in price the number of goods a firm wishes
to supply will also increase. Let us study in detail the definition of supply, law ofsupply and
other important concepts.

Attribution theory proposes that the attributions people make about events and behavior can
be classed as either internal or external. In an internal, or dispositional,attribution, people infer
that an event or a person's behavior is due to personal factors such as traits, abilities, or
feelings.