Most Important Links:

https://www.youtube.com/user/caseinterview/videos

https://www.youtube.com/watch?v=8IcBHjYFwZ8

https://www.youtube.com/channel/UCNDQnkGCQ4r4JikUnXF7o7w/videos

http://www.netmba.com/marketing/situation/

5C Analysis

https://pestleanalysis.com/what-is-pestle-analysis/

https://blog.oxfordcollegeofmarketing.com/2016/06/30/pestel-analysis/

PESTLE

https://hbr.org/video/3590615226001/the-explainer-porters-five-forces

https://www.investopedia.com/terms/p/porter.asp

Porters 5 forces

https://www.managementstudyguide.com/seven-p-of-services-marketing.htm

https://pestleanalysis.com/7-ps-of-marketing/

(4,5,7 P’s of Marketing)

BCG Matrix

Product life cycles

https://www.mindtools.com/pages/article/stp-model.htm

Marketing STP (Segmenting, Targeting and Positioning)

SWOT Analysis

https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/ansoff-model/

Ansoff Matrix

https://bizfluent.com/info-8514409-stages-marketing-evolution.html

Guesstimates
https://www.youtube.com/watch?v=v5eKAmZuQzs

https://soumyagupta.in/useful-numbers-and-formulae-for-guesstimates-market-sizing-266cef59eb7d

https://kupdf.net/download/guesstimate-in-the-indian-context_598edbcedc0d607112300d24_pdf

https://antonantonov.files.wordpress.com/2011/02/guesstimates1.pdf

GK

https://www.gktoday.in/

https://www.indiastat.com/

http://niti.gov.in/documents-category/annual-reports

https://www.mckinsey.com/in/our-insights

Blockchain

https://www.cio.com/article/3055847/security/what-is-blockchain-and-how-does-it-work.html

https://medium.com/coinmonks/what-the-hell-is-blockchain-and-how-does-it-works-simplified-
b9372ecc26ef

https://www.coindesk.com/information/how-does-blockchain-technology-work/

http://keyrus-
prod.s3.amazonaws.com/Avis%20d%27expert/Blockchain/Avis%20d%27Expert_BLOCKCHAIN-
EN%20COM.pdf

Plus articles or explanations that you find on the internet

Applications of Blockchain

https://www.fool.com/investing/2018/04/11/20-real-world-uses-for-blockchain-technology.aspx

https://blockgeeks.com/guides/blockchain-applications-real-world/

https://www.huffingtonpost.com/ameer-rosic-/5-blockchain-applications_b_13279010.html

https://blockgeeks.com/guides/blockchain-applications/

Cloud Computing

https://www.moneycrashers.com/cloud-computing-basics/

https://www.fastmetrics.com/blog/tech/what-is-cloud-computing/

https://computer.howstuffworks.com/cloud-computing/cloud-computing.htm

https://www.ibm.com/blogs/cloud-computing/2014/02/07/how-does-cloud-computing-work/

Applications of Cloud Computing

https://computer.howstuffworks.com/cloud-computing/cloud-computing2.htm
https://www.newgenapps.com/blog/top-10-cloud-computing-examples-and-uses

https://www.ibm.com/blogs/cloud-computing/2014/02/06/top-7-most-common-uses-of-cloud-
computing/

Other Links

https://www.jstor.org/stable/pdf/25614648.pdf

https://www.sciencedirect.com/science/article/pii/B9780081001547000016

https://journals.aom.org/doi/abs/10.5465/amj.2013.1109

https://pubsonline.informs.org/doi/abs/10.1287/mnsc.2014.2104

https://joppp.biomedcentral.com/articles/10.1186/s40545-015-0029-3

https://onlinelibrary.wiley.com/doi/full/10.1002/jps.24594

https://journals.aom.org/doi/abs/10.5465/amj.2016.4005?journalCode=amj

https://link.springer.com/content/pdf/10.1007%2Fs12247-015-9215-8.pdf

https://www.tandfonline.com/doi/pdf/10.1080/09537320701521317

http://science.sciencemag.org/content/352/6281/61/tab-pdf