SUMMER TRAINING REPORT

ON
“CUSTOMER LOYALTY AT PANTALOONS MORADABAD AND
COMPETITION WITH OTHER RETAILERS”

In partial fulfillment of the requirement for the award of two year full time
Master of Business Administration (MBA) Degree of Dr. A. P. J Abdul Kalam
Technical University, Lucknow(U.P)

Submitted By:
Ved Prakash
Roll No.:- 1870270024
MBA III SEMESTER

Faculty Guide:
Dr. Manish Agarwal

Submitted to:

Dr. A. P. J Abdul Kalam Technical University, Lucknow(U.P)

MIT College of Management

RAM GANGA VIHAR, PHASE- II, MORADABAD- 244001 (U.P.)
 “CUSTOMER LOYALTY AT PANTALOONS MORADABAD AND
COMPETITION WITH OTHER RETAILERS”

By

Ved Prakash
Roll No.:- 1870270024
MBA III SEMESTER

SUBMITTED TO
DR. A. P. J ABDUL KALAM TECHNICAL UNIVERSITY, LUCKNOW(U.P)

TOWARDS PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE OF

MASTER OF BUSINESS ADMINISTRATION

2018-20
AT THE
MIT COLLEGE OF MANAGEMENT

The author grants to M.I.T College of Management permission to reproduce and to

distribute publicity paper and electronic copies of the project report in whole or in part

Signature of student
Ved Prakash
MIT College of Management

Certified By
Dr. Manish Agarwal
Project guide

Accepted by

Director /HOD
MIT College of Management

ii
 CANDIDATE’S DECLARATION
I, Ved Prakash hereby declared that the project titled “CUSTOMER LOYALTY AT
PANTALOONS MORADABAD AND COMPETITION WITH OTHER RETAILERS”
which is being submitted in partial fulfillment of the requirements for the awards of degree of
Master of Business Administration, is an own record carried out by me under the
supervision of Dr. Manish Agarwal. The matter embodied in this project has not been
submitted so far for the award of any degree or diploma.

Ved Prakash
Roll No.:- 1870270024
MBA III SEMESTER
MIT College of Management
Moradabad

iii
 PREFACE

As a part of my Master of Business Administration (M.B.A) program I was asked to

undergo summer training in any organization, so as to give exposure to practical management
and to get familiar with the various activities in the organization.
I got an opportunity to undergo my summer training in the reputed organization
“Pantaloons” I was allowed to work on the project title “CUSTOMER LOYALTY AT
PANTALOONS MORADABAD AND COMPETITION WITH OTHER RETAILERS”
Research gives an ample opportunity to apply once academic knowledge in the field
of substantiated by ones inactive and lesion capabilities.
The basic purpose of this project is to present the subject matter in simple language
and easily understandable style to assist the reader to develop thorough understanding the
customer loyalty program at Pantaloons.

iv
 ACKNOWLEDGEMENT
I express my deep sense of gratitude to Mr. Brij Nandan (Company Guide) who spared his
precious time and gave me advice whenever I needed. I am also indebt to all other corporate
staffs that helped me in the successful completion of this project.

I express my sincere gratitude and thankfulness towards Dr. Manish Agarwal and Lab staff
for their valuable time and guidance.

I am grateful to all our friends for providing critical feedback & support whenever required.
There are times in such projects when the clock beats you time & again & you run out of
energy, you just want to finish it once & forever. Parents made us endure such times with
their unfailing humour & warm wishes.

And last but not the least I am Thankful to my god.

Ved Prakash
Roll No.:- 1870270024
MBA III SEMESTER
MIT College of Management
Moradabad

v
 TABLE OF CONTENTS
Page No.
Company certificate i
College certificate ii
Declaration iii
Preface
iv
Acknowledgement v
List of tables vi
List of figures vii

CHAPTER: 1 INTRODUCTION 1-15

1.1 Objectives of the study 14
1.2 Significance of the Research 15
CHAPTER: 2 COMPANY PROFILE 16-25
CHAPTER: 3 REVIEW OF LITERATURE 26-31
CHAPTER: 4 RESEARCH METHODOLOGY 32-35
4.1 Population and Sample 33
4.2 Research Approach 33
4.3 Research Framework 33
4.4 Type of data collected 34
4.5 Sampling 34
4.6 Statistical tools used 35
4.7 Procedure of data collection 35
CHAPTER: 5 ANALYSIS AND INTERPRETATION OF DATA 36-48
CHAPTER: 6 FINDINGS, RECOMMENDATIONS AND CONCLUSION 49-53
6.1 Findings 50
6.2 Recommendations 51
6.3 Conclusion 53
CHAPTER: 7 LIMITATIONS & SCOPE OF FUTURE RESEARCH 54-56
7.1 Limitations 55
7.2 Scope of Future Research 56
REFERENCES 57-58
APPENDIX 59-61
 LIST OF TABLES

Table No. Page No.

Table 1 37
Table 2 38
Table 3 39
Table 4 40
Table 5 41
Table 6 42
Table 7 43
Table 8 44
Table 9 45
Table 10 46
Table 11 47
Table 12 48

vi
 LIST OF FIGURES

FIGURE No. Page No.

Graph 1 37
Graph 2 38
Graph 3 39
Graph 4 40
Graph 5 41
Graph 6 42
Graph 7 43
Graph 8 44
Graph 9 45
Graph 10 46
Graph 11 47
Graph 12 48

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