Bernal, Audrey Yvonne, T.

October 10, 2019

Quality Service Management THC 1105 SEC 7

Persuasive Essay: Quality Management in Tourism and Hospitality: an

Exploratory Study among Tourism Stakeholders

An organization is composed of different department that works on their

perspective tasks which requires knowledgeable and skilled workers that would ensure
that the work is done effectively and efficiently. Although tasks are being segregated per
department, organizations must keep in mind that every department plays a vital role in
the success of the company and that they must assure that their employees are given
enough initiative in order for them to accomplish the tasks without disregarding that their
outputs are still aligned to the company’s objectives and goals. Over the years, the
tourism and hospitality industry is seen to be a competitive and evolving industry, and
that is why with the help of different system that ensures quality management is being put
to usage and continuous set of analyzation in order for them to know what exact kind of
system they need to use to establish a quality type of goods and or service amongst their
customers.

(Reyad, 2005) and (Hayes, Ninemeier & Miller, 2011) discussed in this reading
that the customers are actually willing to pay more than what this organizations think. The
customers have the buying power to purchase of the goods and or service that this
companies offer, and that is ensuring quality is essential for them since this is where they
receive benefits from it especially through customer retention. This means that companies
that has an appropriate kind of quality system within their organizations has the capability
to cut down their expenses in different areas especially with their marketing aspect.
Considering that having a quality management based system within the organization
comes with a price, companies must really give an effort in regards of studying, analyzing,
the best and suitable quality management system that they will use for their company.
For this does not only secure profit to their company, but this will also give the employees
the enough drive to work harder to give out the best and possible quality goods and or
service in the market.

I, as a consumer, would like to give emphasis that as a customer we really do have

the buying power that would set as the basis for every company in terms of the areas that
they need to retain and improve. In terms of having a quality system, companies will really
have the opportunity to have a cut in their cost of their marketing areas, for the customer
itself will do the marketing for them. It is pretty clear that the word-of-mouth type of
marketing strategy is the most effective yet low-cost perhaps one of the free ways to
advertise one company.

REFERENCE:
Hayes, K. D., Ninemeier, D. J., Miller, A. A. (2011), Foundations of Lodging Management, Pearson
Education, UK.
Reyad, A. (2005), Service Quality in Hospitality Industry. Paper presented in WTO-OMT seminars on quality
systems and management in tourism (Cairo, Egypt), http://www.world-tourism.org/quality/E/pres.htm,
Accessed 26 October 2008.