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COMPANY
STRATEGY
Team Rocket ©
PRESENTATION
Firm's Objectives
Initial Planning Session
Detailed Decision Making
SUMMARY Performance against Plan
Marketing Strategy
TOPICS COVERED TODAY Unexpected Events
Lessons Learned
Recommendations
Segmenation
Strategy
Strategy
High Earners Shoppers
10% 30%
Professionals
Professionals 30%
10%
SS - 10
SS - 10
Commercial MM - 10
Production Price Advertising Production Price Advertising Commercial MM - 10
Team
100,000 $250 $1,500,000 OS - 10 Team
100,000 $500 $2,500,000 OS - 10
Professio
35%
Savers Shoppers
Segmenation 50% 30%
Segmenation
Strategy
Strategy High Earners
55%
Professionals
High Earners 5%
5%
SS - 10
SS - 27
Commercial MM - 20
Production Price Advertising Production Price Advertising Commercial MM - 2
Team
115,000 $240 $2,000,600 OS - 5 Team
91,300 $520 $3,300,000 OS - 4
Segmenation
Segmenation
Strategy
Strategy
Savers High Earners
75% 80%
SS - 12
SS - 20
Commercial MM - 18
Production Price Advertising Production Price Advertising Commercial MM - 9
Team
136,850 $215 $2,000,000 OS - 5 Team
112,500 $520 $3,300,000 OS - 4
Segmenation
Segmenation
Strategy
Strategy
High Earners
Savers 80%
80%
SS - 5
SS - 15
Commercial MM - 13
Production Price Advertising Production Price Advertising Commercial MM - 4
Team
162,000 $210 $1,000,000 OS - 0 Team
133,312 $470 $2,090,000 OS - 0
Segmenation
Segmenation
Strategy
Strategy
High Earners
Savers 80%
80%
SS - 5
SS - 19
Commercial MM - 13
Production Price Advertising Production Price Advertising Commercial MM - 9
Team
145,590 $195 $1,132,000 OS - 0 Team
137,775 $470 $2,698,000 OS - 0
Segmenation
Strategy
Innovators
72%
SS - 19
Commercial MM - 0
Production Price Advertising Team
90,000 $999 $5,451,000 OS - 2
Shoppers
40%
Segmenation
Segmenation
Strategy Savers
60% Strategy
High Earners
75%
SS - 6
SS - 17
Commercial MM - 16
Production Price Advertising Production Price Advertising Commercial MM - 10
Team
116,000 $200 $1,356,000 OS - 4 Team
165,000 $470 $2,698,000 OS - 9
Segmenation
Strategy
Innovators
72%
SS - 25
Commercial MM - 4
Production Price Advertising Team
0 $1050 $3,521,000 OS - 5
Shoppers
35%
Segmenation
Segmenation
Strategy
Savers
Strategy
65%
High Earners
75%
SS - 9
SS - 19
Commercial MM - 25
Production Price Advertising Production Price Advertising Commercial MM - 12
Team
170,000 $200 $2,000,000 OS -7 Team
175,000 $460 $3,438,000 OS - 11
Segmenation Adopters
Strategy 15%
Innovators
65%
SS - 23
Commercial MM - 7
Production Price Advertising Team
43,000 $1020 $4,561,000 OS - 5
100
PERFORMANCE 75
AGAINST PLAN 50
25
0
Period 1 Period 3 Period 5 Period 7
Team Rocket | December 2019
Team Rocket | December 2019
Team Rocket | December 2019
Team Rocket | December 2019
Team Rocket | December 2019
MARKETING STRATEGIES
INITIAL STRATEGY (PERIOD 0-2) AMENDED STRATEGY (PERIOD 3+) BUDGETING STRATEGY
Low budget allocation for commercial Commercial team allocation based on shopping habits
team
Direct Segmentation strategy
Improper commercial team allocation
New Sonite product launch after identifying gaps
Disperse Segmentation strategy among competitor offerings
Team Rocket | December 2019
Lessons Learned
ASSUMPTIONS ROI
EARLY LOANS
We were more focused on the
Should've invested our loan amount More reliance on market forecast
higher end products that we
in R&D rather than spending it on and market research data would've
neglected the volume game which
marketing products that were far given us better reliance rather than
could've gotten us more revenue in
from ideal making assumptions.
the long run.
FUTURE
Although we currently have a decent standing in
the Vodite market, we need to flood the market and gain
FOCUS ON SAVERS
Bet on ROCK and make sure that it gets a maximum
share in the SAVERS market. Invest in R&D whenever
necessary to make sure that ROCK is meeting customer
expectations.
DEEPER ANALYSIS
Need to spend more time understanding market research
rather than relying on trial and error approach. Also, avoid
trying a 'Single product' for all approach when it comes to
expanding customer base to other segments.
CHANDRA
CHITTINENI
LET THIS INSPIRE US:
A big business
starts small.
RICHARD BRANSON