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Effective SEO Techniques You Can Use in Social Media Marketing

SEO techniques are also important for marketing a product or service on social media. If you do
not have knowledge or expertise in social media marketing, you can hire a company that offers
SEO services to do all the work for you as you focus on your building your business. For
marketers trying to succeed in social media marketing, below are SEO techniques to start you
off and help you better the rankings of your social media on search engines.

1. Post frequent, high quality content

Frequent posting on social media affects your presence online. Great content keeps your
audience engaged and engagement increases with the number of posts. If your audience fails to
see your brand often, they will lose interest and find another brand to follow. If you are not
able to produce quality posts frequently, post very high-quality posts once in a while.

2. Use keywords

Search engines use keywords to find your post. Pick the most suitable keyword and use it for
your page title, profile, articles, and product descriptions. You can add as many keywords as
you can. Use Google Adwords to help you mine for useful keywords. Google Adwords will give
you great ideas of the types of keywords to use on your site. Use these keywords in social
media posts as anchor texts to link back to your website.

3. Catchy content wins

People will view content that is intriguing to the eye, educative, funny, factual, and posts which
have a surprise factor. Insider information is also effective in getting you shares. The use of
memes, images, and videos is also very effective. Images draw attention and can be the reason
people choose to click on your post.

4. Be up to speed with the ever-changing SEO rules

Google does not inform people of its rule changes as it once did. It is up to you to keep up and
now what your competitors are doing to increase visibility.

5. Link all your pages

It is important to link your social media pages if you are using multiple platforms such as
Facebook, Twitter, YouTube, and Instagram. Add keywords in each of these platforms and use
keywords on the name and alt text of your images.
 6. Make your social profile stand out

Your social media profile matters more than the likes and shares on your page. A social media
profile should give all the necessary details about your business. Include keywords to enable
the profile to show up on search engine results pages. Have a profile which has up-to-date
information and engaging content.

7. Share your content

Sharing your content widely puts it there and enables people to link to it, which ups your SEO
game. Organic promotions must be at the core of your content promotion strategy. When they
succeed, organic strategies can prove more valuable than premium methods of promoting your
business.

As a bonus point, you need the right people to succeed on social media. Work on building
valuable partnerships with industry influencers. The best way to do this is by co-creating
valuable content that leverages your type of audiences. While making a success of your social
media may not happen overnight, it is possible with the correct strategies.