Baby Boomer Generation.

The baby boomer generation is a generation born after World War II, with a range of years
born from 1946 - 1964. This generation was born due to high birth rates after World War II. The
Baby Boomer Generation is divided into two generations, the Baby Boomer I Generation where
this generation is the initial generation of the emergence of the Baby Boomer Generation,
precisely after the end of World War II and the Baby Boomer II Generation where this
generation is a continuation of the Baby Boomer I Generation.

The Baby Boomer generation has many brothers, as a result of the many couples who dare to
have many offspring. Adaptive generation, easy to accept and adapt. Considered as an old
person who has life experience. This generation is predicted as a generation that will hit the
world because it has an establishment in terms of the economy to health and lifestyle
productive age.

Generation X

Generation X is the generation born in the range of birth years from 1965 to 1980 AD. This
generation was born in times of turmoil and global transitions such as the Cold War era
between the western bloc commanded by the United States and the eastern bloc commanded
by the Soviet Union, the Vietnam War between communist-leaning Vietcong troops and South
Vietnamese troops commanded by the United States, and the Revolution of Peace which
signaled the Soviet Revolution. the fall of the Berlin wall and the union of East Germany and
West Germany.

The years when this generation was born were the beginning of the use of PCs (personal
computers), video games, cable tv, and the internet. Data storage also uses a floppy disk or
diskette. MTV and video games are very popular with people at this time. According to the
results of research conducted by Jane Deverson, some of this generation has negative
behaviors such as disrespect for parents, getting to know punk music, and trying to use
marijuana.

Generation Y

Generation Y is the generation that was born in the range of births from 1981 to 1994 AD. This
generation is also called the millennial generation, who are already familiar with technologies
such as computers, video games, and smartphones.

The phrase Generation Y began to be used in editorials of major US newspapers in August 1993.
This generation uses many instant communication technologies such as email, SMS, instant
messaging and social media such as Facebook, line, path, Instagram, WhatsApp, and Twitter.
They also like to play online games

Generation Z

Generation Z is a generation born in the span of 1995 to 2010 AD. Generation Z is the
generation after Generation Y, this generation is a transitional generation of Generation Y with
increasingly evolving technology. Some of them are descendants of Generation X and Y.

Also called iGeneration, net generation or internet generation. They have similarities with
Generation Y, but they are able to apply all activities at one time such as tweeting using a
cellphone, browsing with a PC, and listening to music using a headset. Whatever is done is
mostly related to cyberspace. Since childhood, they have known technology and are familiar
with sophisticated gadgets that indirectly affect their personalities

Alpha generation

Alpha generation is the generation born in the span of 2011 to 2024. The generation born after
Generation Z.

Looking at the number of leaders. both the country and the company, generation X still
dominates. Meanwhile, Generation Y is still stretching, seeking establishment in both work and
personal fields, no doubt some have been leaders of a company from a young age. Generation
Z, who are descendants of generation X and baby boomers, are now young people who, on
average, are still looking for an identity, some of whom already have quite a large income
themselves, especially from the arts

Characteristic

Millennial is a generation in the technological era which has characteristics that are technology-
oriented. Some research results say this generation does not like one-way communication.
They believe more in User Generate Content (UGC) because they are more concerned with
personal experience than seeing advertisements. In terms of purchasing products, they prefer
to buy after seeing reviews and testimonials of the products on the internet. In terms of
millennial work, it is preferred to work in a pleasant environment.

Millennial characteristics vary by region and socio-economic conditions. However, this generation is
generally characterized by increased use and familiarity with communication, media and digital
technology. In most parts of the world, their influence is marked by increased political and economic
liberalization; although its influence is still debated. The Great Recession has a huge impact on this
generation which has resulted in high unemployment among young people and has led to speculation
about the possibility of a long-term socio-economic crisis that is damaging this generation.