FORM A – COVER PAGE

Healthy People 2020 Action Project

Applicant Information
Agency Name: Women, Infants, and Children

Eligible Entity Category (please check only one box):

State Health Department
US Territory Health Department
Non-profit organization
Federally recognized Indian Tribe, Tribal Organization,
Tribal Epidemiology Center, and/or Urban Indian Organization
Please specify which type(s): _________________________________
Mailing Address: 10001 Lake Forest Blvd 5th fl Suite 508

Street Address Ste/Unit #

New Orleans LA 70127

City State/US Territory ZIP Code

Proposal Contact Name: Jessica Plasencia

Proposal Contact Title: Program Director
Email Address: plasenciajessica9@gmail.com
Phone: (562) 310-4148 Fax:
Proposal Abstract:
The history of wet nursing and slavery in Louisiana has discouraged the African-America
community from breastfeeding at rates similar to other race groups of similar economic
status. A slow increase in breastfeeding rates within the city of New Orleans shows
openness for change. The present research findings indicate that increasing representation
of the African American community within breastfeeding organizations will cultivate a
support network of people with homogenous experiences, thus, increasing adherence to
breastfeeding recommendations. The goal of this year long project is to increase the

Healthy People 2020 Action Project: Request for Proposal I Page 1

 proportion of African American mothers breastfeeding exclusively through 6 months by
3%. The World Health Organization (WHO) states that breastmilk is the best source of
nutrition due to its bioactive components that protect against illness and infection (WHO,
2018). Essentially, increasing breastfeeding rates may aid in diminishing other infant
health disparities found between the racial groups living in New Orleans.
Total Amount Requested: $ 100,000.00

FORM B – APPLICANT DESCRIPTION PAGE

Healthy People 2020 Action Project
Agency Name: _________________Women, Infants, and Children_______________

1. The African American mothers of New Orleans face poverty, a history of sociocultural
oppression, and lack of community representation. In a study done by the Center for
Disease Control (CDC) published in 2017, the difference in breastfeeding initiation rates
between African American and White infants was 17.2 percentage points (CDC, 2017).
The Louisiana state average of infants breastfeeding exclusively through 6 months falls
9.3% below the national average. Notably, 59.8% of the New Orleans population
identifies as African American, giving reason to believe that increasing breastfeeding
rates within the African American community may aid in increasing state breastfeeding
behavior rates (USCB, 2018). 75.2% of African American mothers use Women, Infants,
and Children (WIC). WIC offers qualifying mothers breastfeeding support and resources,
meaning that resources alone are not the root cause deterring mothers from breastfeeding.
A communal stigma rooted in the history of wet nursing has imposed on breastfeeding
perspectives. Breastmilk has bioactive components that help prevent morbidity and
mortality (World Health Organization, 2016). In New Orleans, the infant mortality rate is
higher than the national average, 9.3% vs. 6% (March of Dimes, 2013). Low rates of
breastfeeding within the population of New Orleans can be correlated to the high infant
mortality rates.

2. Project Director: Jessica Plasencia

a. University of California, Irvine

Healthy People 2020 Action Project: Request for Proposal I Page 2

 b. Primary associate in designing project goals and success markers. Ensure project
remains on time and budget. Motivate team members to reach goals. Project
Director has final decision on program direction or needed change of plan.

c. This team member has experience working with lower income populations and
minority groups. Her career focus has been directed at diminishing disparities
found in health care and is a valued member of this team.

Team member: Olivia Jackson

a. California Polytechnic State University, San Luis Obispo

b. Interning Breastfeeding Educator

c. This intern has been recruited for the year long program prior to attending
graduate school. She will advocate for and educate the population on accurate
breastfeeding practices at the Franklin Avenue Baptist church. This team member
will finalize breastfeeding informative pamphlets with accurate, relevant
information. This team member has worked as a breastfeeding educator prior and
will be of benefit to our project.

Team Member: Michael Ucciferri

a. University of San Diego

b. Human Resources department, WIC

c. As an established member of WIC, this team member will work closely with the
project team to screen, interview, and hire additional breastfeeding peer
counselors that will be of benefit to the WIC foundation and the community.

Team Member: Eliana Hollinger

a. University of California, Berkeley

b. Volunteer Systems Psychologist

c. This team member’s aim is to study human experience with the intention of
continually improving efficiency of the program in New Orleans. This team
member will be present at breastfeeding meetings and help analyze evaluations in

Healthy People 2020 Action Project: Request for Proposal I Page 3

 order to maximize program outcomes. This team member works as a professor at
the University of New Orleans and has graciously agreed to voluntarily work
along side this project. She has years of research and work experience in the field
of Psychology.

Team Member: Hannah Sanders

a. Stanford University

b. Interning Public Health Officer

c. This team member has been recruited and will be working on this project prior to
attending graduate school. She will educate the health risks associated with
formula feeding and encourage healthier lifestyles. Will partner and finalize
breastfeeding informative pamphlets to begin the movement of breastfeeding with
accurate, relevant information. This team member has a degree in Public Health
and interned with this team previously, this will be her second time working as
part of our project team.

Performing Organization: Women, Infant, and Children (WIC)

a. Hire three additional people of the community to work as breastfeeding peer

counselors.

b. Continue to provide breastfeeding supplies for those qualified for WIC. WIC will
be urged to increase encouragement for use of breastfeeding peer counselors to
local mothers.

Partnering Organization: Franklin Avenue Baptist Church

a. This organization will primarily provide a space for mothers to come together for
support group twice a month; once after service and once partnered with La Leche
League.

b. This organization will be provided with a stored supply of breastfeeding resources

to give out for those who need them. Mothers will register their name and will
only be allowed to take from this stored supply once a month each.

Healthy People 2020 Action Project: Request for Proposal I Page 4

 Partnering Organization: La Leche League

a. This organization will hold their monthly meeting at the Franklin Avenue Baptist
Church.

b. Using their own resources, La Leche League adds established networking

resources to the project team.

3. The Project Manager and team members will have lead responsibility over implementing
initiative within the project. This team is composed of highly educated individuals that
create a multi-faceted network to ensure the project moves in a direction that is well-
rounded and sustainable. The goal of the team is to begin an ongoing alteration of
perception of breastfeeding within the community by starting up a movement of
community support. This division has had similar experience in increasing the percentage
of infants under 5 years old using appropriate car seats within the Latinx community in
San Diego, CA. Both projects have cultural groups inflicted by poverty and distinctive
attitudes towards infant related behaviors. Unlike the African American group, the Latinx
group lacks education on the importance of using car seats correctly and the technique of
how to use them correctly. The target population at hand faces a history of negative
attitude toward breastfeeding. The team for that project did not include Olivia Jackson,
interning breastfeeding educator, but adding her to the present team will allow the group
a specialized individual to provide accurate information, technique, and solutions to
breastfeeding related problems.

4. The Program Director, Jessica Plasencia, will spearhead this team to reach the goal of
increasing the proportion of infants breastfeeding exclusively through 6 months by 3%
over the course of a year in New Orleans. The target population is comprised of
approximately 9,750 women. Currently, the Program Director will be in charge of
finalizing logistics in regard with supply distribution, scheduling, and monetary usage.
With advising from the Systems Psychologist and results from surveys and evaluations,
the Project Director will make any changes they deem necessary for the good of the
target population.

Healthy People 2020 Action Project: Request for Proposal I Page 5

5. Many breastfeeding advocate associations in New Orleans lack a space to meet
consistently. On behalf of WIC, this project aims to team up with La Leche League and
Franklin Avenue Baptist Church to combine a group with the educated personnel and a
group with an established space and voice within the community to make a dynamic, yet
sustainable change. By combining two established organizations, this project has the
opportunity to continue in a self-sufficient way. Both WIC and La Leche League have
funding for resources and are strong advocates for the well-being of mothers and
children. Franklin Avenue Baptist Church has a foundation of influential individuals
within the community, encouraging service in the community, and has the potential for a
lot of dispersion of information through word of mouth. Together, the consistent
establishment, education, and supplies will create a place for mothers to lean on for
support.

Healthy People 2020 Action Project: Request for Proposal I Page 6

 FORM C – PROJECT DESCRIPTION PAGE
Healthy People 2020 Action Project
Agency Name: _____________Women, Infants, and Children___________________

The Healthy People 2020 Maternal, Infant, and Child Health 21.5 objective is to increase

the proportion of mothers who are breastfeeding their infant exclusively through 6 months. The

national goal is to have 25.5% of infants breastfeeding exclusively through 6 months. However,

the latest data collected indicates that the state of Louisiana only has 13.4% of infants

breastfeeding exclusively through 6 months (USCB, 2018). In the city of New Orleans, 59.8% of

the population identifies as African American (USCB, 2018). Nationwide the African American

community consistently demonstrates much lower breastfeeding rates than all other races,

including those with similar economic status.

The goal of this project is to target low-income, African American mothers living in New

Orleans, Louisiana with the intention of increasing infants breastfed exclusively through 6

months by 3% within the one-year timeline. This population is ideal for intervention due to

steady increase in breastfeeding behavior rates until now, despite being below national averages.

Small improvements in data indicate population openness to change. Disparities in behavior can

be due to history driven sociocultural perspective, underrepresentation within the community,

and lack of resources. Notably, 75.2% of African American mothers living in Louisiana use

Women, Infants, and Children (WIC), indicating that a vast majority of women seek community

help (March of Dimes, 2004). WIC aims to partner up with a local African American church,

Franklin Avenue Baptist church, and La Leche League to solidify a partnership that will form a

community-based approach to address the disparities listed previously.

In order to reach the goal of increasing infants breastfeeding exclusively through 6 months by

3%, three main objectives have been put in place.

Healthy People 2020 Action Project: Request for Proposal I Page 7

 1. WIC will hire one additional person of the community as a peer counselor per WIC clinic

in New Orleans. The increase in peer counselors of similar backgrounds to the target

population will increase representation and ability to form more personal relationships.

2. We will place one breastfeeding advocacy billboard near the New Orleans East WIC

clinic, the largest in the area, using mothers receiving WIC assistance for the campaign.

This will increase communal representation and bring awareness to the importance of

breastfeeding for all mothers capable of doing so.

3. In partnership with La Leche League and Franklin Avenue Baptist church, breastfeeding

support meetings will be held at the Franklin Avenue Baptist church. These partner

organization meetings will aim to address sociocultural and socioeconomic disparities.

These partnerships offer unique influence within the community to help increase

resources, representation, and information distribution with the end goal of changing a

cultural perspective driven by collective trauma.

These objectives address long standing cultural perspectives in a multidimensional manner

with the intention of allowing mothers to feel supported and heard by their community.

Historically in the South, female African slaves served as wet-nurses for their owners’ children.

To refuse being branded as a wet-nurse after slavery was abolished, many negative attitudes

towards breastfeeding developed within the African American community. Lack of family

support and social representation in the media only solidified cultural ideas that breastfeeding is

a feeding method for wealthy, white mothers. These objectives aim to use people within the

community to bring awareness themselves. Indirectly, the increase of breastfeeding rates within

the community may also help address infant health disparities. Breast milk is the best source of

nutrition due to its bioactive components that protect against illness and infection. New Orleans

Healthy People 2020 Action Project: Request for Proposal I Page 8

has significantly higher rates of infant mortality than the national average, 9.3% vs 6% (March of

Dimes, 2013). Essentially, increasing breastfeeding may aid in reducing infant mortality rates

within the community.

In order to specifically address historical sociocultural opinions, this program partners up

with an established African American Baptist church. The church was chosen due to its

involvement in the community and size. 12.2% of the New Orleans population identifies as

Baptist, allowing for the church to have greater influence within the community and have more

members of various economic status to increase population reach (USCB, 2017). The goal is to

increase spread of information by word-of-mouth to allow for new mothers to feel supported and

encouraged by those around them to breastfeed their child. In the study published in the Journal

of Human Lactation (2014), many African American mothers on the case load stated that the

greatest influence in feeding method of their infant is family and friends. If this program is able

to increase the number of family and friends buzzing about the benefits of breastfeeding, we may

increase positive attitudes towards breastfeeding over formula feeding.

To address underrepresentation, this program will increase the number of peer counselors

working with the target population at WIC and place a billboard campaign near the main WIC

clinic. By utilizing people of the community to be peer counselors, there are additional

employees that have shared experiences with the mothers. Thus, increasing ability to relate,

communicate, and address aversions to breastfeeding in a suitable manner. Being able to be

heard, understood, and educated by someone who understands your struggles and upbringing is

crucial to increase breastfeeding adherence. The billboard campaign will recruit mothers utilizing

WIC. These volunteers will be the face of the community; embodying their friends, family, and

Healthy People 2020 Action Project: Request for Proposal I Page 9

neighbors. This will increase representation by using real women who are truly a part of the

target population.

The city of New Orleans has nearly double the amount of people living in poverty than the

national average, 25.4% vs 11.8% (USCB, 2018). To address lack of resources, the Franklin

Avenue Baptist Church will have breastfeeding supplies stocked monthly for mothers who need

it. Those who are members of WIC have access to breastfeeding support and resources. But by

extending this reach into the community, more obtainable resources are available to women who

may not meet the eligibility requirements of WIC. A communal location without eligibility

requirements increases population reach.

Additionally, two team members have been chosen with unique skill sets that will be of

added benefit to the effectiveness of the project. Professor of Psychology at the University of

New Orleans, Eliana Hollinger, is a Systems Psychologist that has graciously accepted our

invitation to join our team. She has years of research and work experience in the field of

Psychology that will be of benefit to ensure that the program is completed as efficiently as

possible. This team member will be present at breastfeeding meets and aid in the analysis of

evaluations to maximize program outcomes. Having a systems psychologist on the team is a less

obvious choice in team member, however this will solidify the sustainability of the program

beyond the one-year mark. Hannah Sanders, the interning Public Health official, has worked

with this team previously and has demonstrated that she is a beneficial addition. This team

member will help mostly with health education. She offers great advising in regard to

community health and has experience working on projects aimed at lower-income groups. The

experience these two team members offer in regard to addressing a sensitive social issue will be

Healthy People 2020 Action Project: Request for Proposal I Page 10

of great benefit in ensuring that this project will continue on with the combination of resources

by the organizations involved.

Franklin Avenue Baptist Church will be utilized mostly as a space, hosting two monthly

meetings. One will be held on the third Saturday of each month in collaboration with La Leche

League. The other will be held by our Breastfeeding Consultant after service on the first Sunday

of each month. Prior to the first meeting, there will be a collaboration to create an announcement

at church service and on the church’s website. A monthly stocking of breastfeeding supplies will

be available for mothers who need them; however, a system will be used to ensure that equal

distribution is taking place. Rules of this system will be taught during a meeting held prior to

stocking and commencement of distribution. This meeting will also entail goals, assessment

details, and types of supplies provided. The types of assessments that will be distributed will be

in the form of surveys and supply tracking. These surveys will be distributed at three different

times during the project to track progress and any changes in population perspective. Supply

tracking will give a rough estimate of what types of supplies are needed most by the community

and how much of each supply are used. This system will help with inventory restocking.

Name: Date: Relationship to the church: Supplies:

Above figure is an example of the supply log out chart that will be used to track supply
La Leche League is an established organization with thousands of locations worldwide.

However, in New Orleans there is no established, constant meeting place. The collaboration with

La Leche League is not to fund them with supplies or education resources, because they have

these already, but to offer them a space to meet. Prior to joining forces with the Franklin Avenue

Baptist church, the two will sit down to discuss goals and expectations of the collaboration. A

written agreement binding the two for the year-long program will be signed and a brief

Healthy People 2020 Action Project: Request for Proposal I Page 11

educational presentation given by La Leche League to the leaders of the church will take place in

order to ensure that everyone is on board with the collaboration. At two times during the

program, surveys will be given to the participants of the meetings to gain insight into their

perspectives and behaviors regarding breastfeeding, perspectives of the meetings, ways to

improve the meetings, and overall effectiveness of the meetings. The church will have resources

in stock for mothers in need, but La Leche League also has its own resources for its members

that it may distribute at their own discretion.

The peer counselors will be recruited from the community. The HR team member from

WIC, Michael Ucciferri, will thoroughly interview and hire members that will be a positive

representation of the organization. These peer counselors will go through a trial period where

they will be trained on the goals of the year-long program and desired outcomes. Not only this,

but the peer counselors will be evaluated using employer reviews and client reviews. A survey

will be handed out to the WIC clients during the first month following peer counselors hiring to

review perspectives, effectiveness, and comfort level with the hired individuals. If reviews are

negative, a rehiring will take place to find individuals more suited for the positions. Following

this, there will be two more surveys to assess final breastfeeding perspective, breastfeeding

behavior changes, and likelihood of telling others about what they have learned at WIC. This

way our program may create a ripple effect in the communication through friends and family.

The billboard campaign will show cast women who use WIC. Creative input will be done

in collaboration with the hired photographer. This campaign will be done and begin advertising

during the first two months of the program. Thereafter, three surveys will be given to the target

population at the WIC clinic and church. This survey will not be exclusively about the billboard

but will have questions regarding social representation and their feelings toward the billboard.

Healthy People 2020 Action Project: Request for Proposal I Page 12

The last survey will question the effectiveness of the billboard in making the target population

feel more supported in the community.

The evaluation of this program will be done exclusively through the use of surveys.

Although this relies heavily on the honesty of participants, this is the most effective method of

gaining insight of the perspective and behaviors regarding breastfeeding. A survey will be given

initially to the WIC clients to give initial numbers related to number of women breastfeeding at

all, number of women breastfeeding exclusively through 6 months, support level from friends

and family of mothers to breastfeed, likeliness to continue breastfeeding, and reasons to not.

These questions will not only give objective values of women breastfeeding but provides

opportunity to identify correlation between the community and breastfeeding rates that the team

possibly missed during the community needs assessment. If alternative reasons are identified, the

team members will then meet and discuss any possible changes that can be made to better

accommodate the population and the project director will finalize any changes deemed of benefit

to the project.

This year-long project will complement the Healthy People 2020 Maternal, Infant, and Child

Health 21.5 objective to increase the proportion of mothers who are breastfeeding their infant

exclusively through 6 months by creating a multifaceted community-based project. A pillar of

this project is self-sustainability. By creating opportunity for this project to support itself, we

believe that there is opportunity for the organizations involved to continue spreading the message

and continue to change the perspective of breastfeeding in New Orleans. Due to New Orleans

holding such a large proportion of the Louisiana population, we believe that an increase in this

city’s breastfeeding population will significantly affect Louisiana’s breastfeeding statistics. Thus,

attributing to the national average to some degree. If this program proceeds as expected, then this

Healthy People 2020 Action Project: Request for Proposal I Page 13

type of program may continue throughout other cities in southern states and continue to increase

the proportion of mothers breastfeeding by pairing two organizations together; one with the

education and resources to supply and the other with an established influence within the

community.

FORM D – PARTNERSHIP DESCRIPTION PAGE

Healthy People 2020 Action Project
Agency Name: _____________Women, Infants, and Children_________________
1. La Leche League
a. This partnership will begin at the start of this program.
b. La Leche League is a worldwide program encouraging, educating, and promoting
breastfeeding as an important element in the development of mothers and infants.
c. La Leche League, New Orleans will serve as an established platform that, unlike
WIC, has no qualifications needed to join. While La Leche League was
established in the 1950’s, this organization lacks a consistent meeting place. La
Leche league will hold monthly meetings at the Franklin Avenue Baptist Church
and continue to provide resources and support to mothers. Together, the combined
teams will be able to reach more individuals.
d. La Leche League is a free source of breastfeeding support. This group is run by
volunteers, thus, bringing in a self-sufficient team to the church.
2. Franklin Avenue Baptist Church
a. This partnership will begin at the start of this program.
b. Franklin Avenue Baptist Church’s is primarily a religious organization.
c. The Franklin Avenue Baptist Church is primarily an influential place in the
community, essentially, increasing chances of the target population adhering to
breastfeeding recommendations. They also encourage community service, aiding
the project with volunteer-based help.
d. Franklin Avenue Baptist Church will be provided with breastfeeding supplies to
store and give to mothers. The church will primarily serve as a meeting place.

Healthy People 2020 Action Project: Request for Proposal I Page 14

 FORM E – PROJECT WORK PLAN PAGE
Healthy People 2020 Action Project

Agency Name: Women, Infants, and Children____________________________

PROJECT GOAL/OBJECTIVE(S):
Increase the percentage of mothers breastfeeding their infant exclusively through 6 months by
3% within one year from project start date.
- Hire one additional person of the community as a Peer Counselor per WIC clinic
- Place one breastfeeding advocacy billboard near New Orleans East WIC clinic using
mothers utilizing WIC.
- Host breastfeeding support meetings, in partnership with La Leche League, at Franklin
Avenue Baptist Church.
Project Activities Start Date End Date Person Responsible
Create job opening online on WIC Sept 1, 2020 Sept 25, 2020 Michael Ucciferri
website and job search websites with Or until
experience requirements related to positions are
breastfeeding counseling. filled
Reach out to Franklin Ave Baptist Sept 1, 2020 Sept 3, 2020 Hannah Sanders
Church and La Leche League about
collaborating with WIC on one-year
project to increase proportion of
women in the community
breastfeeding their infant.
Formative Evaluation: Surveys will Sept 4, 2020 Oct 4, 2020 Jessica Plasencia
be distributed to women at WIC Michael Ucciferri
clinics to fill out and collected during
their visit. This survey will have
questions pertaining to breastfeeding
perspectives, habits, techniques, and
attitudes. This information will be

Healthy People 2020 Action Project: Request for Proposal I Page 15

Project Activities Start Date End Date Person Responsible
used identify the initial breastfeeding
behaviors and perspectives of mothers.
Sept 7, 2020 Sept 12, 2020 Hannah Sanders
Meet with Franklin Baptist Church
Meeting will be Eliana Hollinger
and La Leche League to discuss
one day within
logistics, protocol, goals of program,
this time frame
etc.
Begin hiring process. Resume Sept 15,2020 October 30, 2020 Michael Ucciferri
screening, in person interview, and Or until Olivia Jackson
one-month training/ trial period to positions are
ensure goals are being reached. filled
Primary buying of breastfeeding Sept 17,2020 Sept 21, 2020 Olivia Jackson
supplies for the estimated next month
(Oct is first support meeting)

Design and ordering of informative Sept 17,2020 Oct 4, 2020 Olivia Jackson
breastfeeding pamphlet.
Use WIC as a platform to recruit 3 Sept 7, 2020 Sept 20, 2020 Michael Ucciferri
mothers of the community to Jessica Plasencia
voluntarily participate to be a part of
the billboard campaign.
Have photo shoot and create campaign Sept 25,2020 Sept 27,2020 Jessica Plasencia
with strong sense of community Hired photographer
representation.
Post online via La Leche League, Sept 25,2020 Oct 3, 2020 La Leche League
Franklin Avenue Baptist church, and Franklin Ave Baptist
WIC websites regarding first La Leche Church
League meeting at the church!
Consult for billboard placement and Oct 5, 2020 Oct 14, 2020 Jessica Plasencia
buy billboard space near East WIC
clinic.

Healthy People 2020 Action Project: Request for Proposal I Page 16

Project Activities Start Date End Date Person Responsible
Team members and volunteers will Oct 4, 2020 Oct 14, 2020 Eliana Hollinger
begin stocking of breastfeeding Jessica Plasencia
supplies at Franklin Ave Baptist
Church. There will also be training of
volunteer church members on
expected protocol in regard to
distribution of supplies.
Billboard erection Oct 15,2020 October 18, 2020 Billboard workers

First combined La Leche League and Oct 17, 2020 Jul 17, 2021 La Leche League
Franklin Baptist Church meeting! Olivia Jackson
Small refreshments provided. (Will be Franklin Avenue
held the third Saturday of each month Baptist Church
here on out).
This will be held for the normal
meeting time of La Leche League
meetings.
First breastfeeding support class held Nov 1, 2020 Aug 1, 2021 Olivia Jackson
after church service on Sunday! (first Franklin Church
Sunday of each month here on out)
This will be a one-hour meeting after
service.
Process Evaluation: Surveys will be Nov 5, 2020 Nov 16, 2020 Olivia Jackson
distributed to all organizations Jessica Plasencia
collaborating on this project. Eliana Hollinger
Questions will gain information
regarding breastfeeding perspectives,
habits, attitudes, perspective of
representation of breastfeeding within
local community (targeting usefulness

Healthy People 2020 Action Project: Request for Proposal I Page 17

Project Activities Start Date End Date Person Responsible
of billboard and peer counselors), and
breastfeeding supplies used to aid in
the monthly reorder breastfeeding
supplies. Outcomes will be assessed
by the project team at a team meeting.
-Re-evaluation of supplies will happen
each month and ordering will be done
to accommodate projected needs for
the next month with consideration of
storage available at church.
Process evaluation: Examine team Jan 5, 2021 Jan 10, 2021 Created by: Eliana
effectiveness of technique thus far and Hollinger
possible improvements to make course All team members
of action more impactful. Done via present
online survey and in person meeting
of team members. This evaluation will
be done within the team to help
eradicate any negative thoughts or
team problems.
Evaluation of hired peer counselors. Jan 10, 2021 Jan 21, 2021 Michael Ucciferri
One-on-one meeting to discuss
opinions of participants perspectives
and work ethic. Possible re-hiring will
be done if feedback is negative.
Process Evaluation: Hand out Mar 15, 2021 Apr 15, 2021 Eliana Hollinger
surveys to women at all partnering Jessica Plasencia
organizations to sample breastfeeding
perspectives, habits, techniques,
attitudes, likeliness to share
information with others, and

Healthy People 2020 Action Project: Request for Proposal I Page 18

Project Activities Start Date End Date Person Responsible
perspective of implemented support
options. Results will determine any
program changes
Outcome Evaluation: Hand out Jul 15, 2021 Aug 10, 2021 Jessica Plasencia
surveys to women at WIC clinic to Eliana Hollinger
sample current breastfeeding Hannah Sanders
perspectives, habits, techniques,
attitudes, and number of women
breastfeeding exclusively. Results will
be compared to formative evaluation
results to assess progress.
Fiscal Evaluation: This final Jul 25, 2021 Aug 15, 2021 Jessica Plasencia
evaluation regarding cost-analysis and
program success will be done by the
team members and will be presented
to the partnering organizations to
advocate for continuation of the
partnership.
Hold meeting with Franklin Baptist Aug 3,2021 Aug 10, 2021 Eliana Hollinger
Church and La Leche League to La Leche League
propose possible ways to continue Franklin Church
program, possible refunding, and to
discuss their overall perspective of the
team.

Healthy People 2020 Action Project: Request for Proposal I Page 19

 FORM F – BUDGET FORM
Healthy People 2020 Action Project
Agency Name: _____Women, Infants, and Children____________________________
PROJECT BUDGET:
Item Description Cost ($) Justification Funding Source
1. Three local members of $60,000 Increase representation Grant funding
the community to work ($20k and personnel with similar
as Peer Counselors each) experiences as mothers in
target population
2. Billboard: put up near $14,400 Increase social representation Grant funding
East WIC clinic ($1.6K*9 by broadcasting breastfeeding
months) as standard for people of
all color
3. 2-5 local mothers to $0 Using local mothers that are Volunteer from
model utilizing WIC will further the community.
implement the idea that Real mothers
women within the target supporting those
population should and are around them.
breastfeeding
4. Haakaa manual Breast $5,000 Breast pumps will be Grant funding
Pump via Amazon ($12.94 necessary to supply the
each) mothers with the tools
necessary to be successful
5. Lansinoh Breastmilk $6,000 Breastmilk storage bags will Grant funding
Storage Bags, 100 count ($13.94 be necessary to supply the
via Amazon each) mothers with the tools
necessary to be successful
6. Lansinoh Lanolin Nipple $1,500 Nipple cream will be Grant funding
cream for Breastfeeding ($8.29 necessary to supply the
via Amazon each) mothers with the tools

Healthy People 2020 Action Project: Request for Proposal I Page 20

Item Description
7. Breastfeeding education
pamphlets (1000 ct)
8. Snacks for breastfeeding
meetings
9. Clothing, equipment, etc. $250
for billboard campaign
10. Interns
11. Unanticipated expenses $700
Totals:
Cost ($) Justification Funding Source
necessary to be overcome
the difficulties associated
with breastfeeding
$150 Create pamphlets in order Grant funding
($46.12 to increase and remind
each) mothers of the correct
techniques, relevant benefits,
and sources for support
$5,000 To keep mothers happy Grant funding
and coming to meetings,
simple and small
beverages/snacks will be
provided at the meetings
To increase aesthetic and Grant funding
marketing perception of
billboard campaign
$7,000 This will be stipend to the Grant funding
($3.5K *2) interns for food and housing.
This is not a full-time position
or job. They are volunteering
and being compensated as such.
In case of an emergency or Grant funding
unanticipated expenses,
this is monetary funds
necessary to supply the
project
$100,000

Healthy People 2020 Action Project: Request for Proposal I Page 21

 FORM G – BUDGET INFORMATION
Healthy People 2020 Action Project
Agency Name: _____Women, Infants, and Children__________________________

Budget Information

Name of Person Responsible for Managing Project Funds: Jessica Plasencia

Position with Agency: Program Director
Mailing Address:
1109 Leff St
Street Address Ste/Unit #
New Orleans LA 70127
City State/US Territory ZIP Code

Email: plasenciajessica9@gmail.com

Phone: (562) 310-4148 Fax:

Healthy People 2020 Action Project: Request for Proposal I Page 22

 APPENDIX – SOURCES
Healthy People 2020 Action Project

DNPAO Data, Trends and Maps: Explore by Location | CDC. (n.d.). Retrieved from
https://nccd.cdc.gov/dnpao_dtm/rdPage.aspx?rdReport=DNPAO_DTM.ExploreByLocation&rd
RequestForwarding=Form.
Gross, T. T., Powell, R., Anderson, A. K., Hall, J., Davis, M., & Hilyard, K. (2014). WIC Peer
Counselors’ Perceptions of Breastfeeding in African American Women with Lower Incomes.
Journal of Human Lactation, 31(1), 99–110. doi: 10.1177/0890334414561061
Peristats: March of Dimes. (n.d.). Retrieved from
https://www.marchofdimes.org/Peristats/Peristats.aspx.
U.S. Census Bureau QuickFacts: Louisiana; United States; New Orleans city, Louisiana. (n.d.).
Retrieved from https://www.census.gov/quickfacts/fact/table/LA,US,neworleansc
itylouisiana/LFE041217.

Healthy People 2020 Action Project: Request for Proposal I Page 23