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Communication satisfaction of professional nurses working in public


hospitals

Article  in  Journal of Nursing Management · August 2014


DOI: 10.1111/jonm.12243

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Journal of Nursing Management, 2014

Communication satisfaction of professional nurses working in


public hospitals
1 2 3
J.-D. WAGNER MA , M.C. BEZUIDENHOUT DLitt et Phil and J.H. ROOS DLitt et Phil

1
Student, 2Emeritus Professor and 3Professor, Department of Health Studies, Unisa, Pretoria, South Africa

Correspondence WAGNER J.-D., BEZUIDENHOUT M.C. & ROOS J.H.


(2014) Journal of Nursing Manage-
J.H. Roos ment
Department of Health Studies Communication satisfaction of professional nurses working in public hospitals
PO Box 392
Unisa 0003 Aim This study aimed to establish and describe the level of communication
Pretoria satisfaction that professional nurses experience in selected public hospitals in the
South Africa City of Johannesburg, South Africa.
E-mail: roosjh@unisa.ac.za Background The success of any organisation depends on the effectiveness of its
communication systems and the interaction between staff members.
Method Data were collected by means of questionnaires, based on the
Communication Satisfaction Questionnaire (CSQ), from a sample of 265
professional nurses from different categories, chosen using a disproportionate
random stratified sampling method.
Results The results indicated poor personal feedback between nurse managers
(operational managers) and professional nurses, as well as dissatisfaction among
nurse managers and professional nurses with regard to informal communication
channels. A lack of information pertaining to policies, change, financial standing
and achievements of hospitals was identified.
Conclusion Nurse managers should play a leadership role in bringing staff of
different departments together by creating interactive communication forums for
the sharing of ideas.
Implications for nursing management The results emphasise the need for nurse
managers to improve communication satisfaction at all levels of the hospital
services in order to enhance staff satisfaction and create a positive working
environment for staff members.
Keywords: communication satisfaction, nurse manager, operational manager,
personal feedback, professional nurses

Accepted for publication: 14 April 2014

to change existing communication structures. This


Introduction
could be done by means of communication audits.
Communication is an essential element in the success According to figures released by the South African
of any organisation. For an organisation to perceive Nursing Council (SANC) in 2012 for 2011, profes-
itself as effective, it must have a thorough understand- sional nurses (PNs) and registered midwives numbered
ing and in-depth knowledge of its communication sys- 30 770 in Gauteng. Of these, the largest number is
tem (Muller et al. 2006, Trenholm 2011). Hospitals employed by hospitals in the public health sector
function as organisations and therefore need to assess (South African Nursing Council 2012). Poor communi-
their communication systems from time to time in cation by professional nurses was noted as one of the
order to assess the effectiveness of these systems and reasons for their intention to leave their organisations

DOI: 10.1111/jonm.12243
ª 2014 The Authors. Journal of Nursing Management Published by John wiley & Sons Ltd. 1
This is an open access article under the terms of the Creative Commons Attribution-NonCommercial-NoDerivs License, which permits use and
distribution in any medium, provided the original work is properly cited, the use is non-commercial and no modifications or adaptations are made.
J.-D. Wagner et al.

(Mokoka et al. 2011). Professional nurses spend, on After analysing the data on management and com-
average, approximately 40 hours per week at work, munication contained in the audit, Landman et al.
where they are required to communicate effectively on (2001) are of the opinion that an organisation will be
an on-going basis. These nurses want to experience a unsuccessful if it does not value participation and con-
high level of communication satisfaction, which could sultation in decision making, if the views of ordinary
enhance their job satisfaction. staff members do not matter and if opportunities for
constructive communication are limited or non-exis-
tent.
Related research
A follow-up study at the Chris Hani Baragwanath
A study conducted by Kekana et al. (2007) on job sat- Hospital, conducted by Von Holdt and Maseramule
isfaction at a community hospital in Limpopo, indi- (2005), reported that this hospital still had no internal
cated poor interpersonal relationships between communication capacity, implying that it did not
supervisors and employees as a reason for job dissatis- make provision for either formal or informal commu-
faction. The respondents in this study indicated their nication channels. This constituted one of the hospi-
dissatisfaction with the amount of guidance provided tal’s many managerial problems, creating justifiable
by their supervisors and the lack of performance frustration and disempowerment among staff (Von
appraisals. However, they were satisfied with the Holdt & Maseramule 2005).
opportunity to get to know other people at work
and the chance to socialise and communicate with
Theoretical framework
colleagues.
Communication is identified as one of the most The theoretical framework that served as the basis for
important problems in the National Department of this study, was the Downs and Hazen Communication
Health (NDOH). This lack of communication efficacy Satisfaction Model (Downs & Hazen 1977), as shown
seems to have an impact on a wide spectrum within in Figure 1. This multidimensional model postulates
health care delivery institutions. ‘There is no effective that communication satisfaction depends on three sat-
communication on interdepartmental level and com- isfaction contexts, namely the interpersonal, group
munication is only one-directional’ (Enslin 2005). and organisational communication contexts.
An example of a negative practice environment is Each context is subdivided into dimensions. Interper-
evident from an ethics audit, completed by the Ethics sonal communication includes personal feedback, as well
Institute of South Africa in 2001, in one of the largest as communication between supervisor and subordinate.
health care facilities in the City of Johannesburg, Group communication entails horizontal communica-
namely the Chris Hani Baragwanath Hospital (Land- tion and organisational integration, while organisational
man et al. 2001). This audit included communication communication encompasses corporate information, the
as one of its major ethical pillars. communication climate and media quality dimensions.

COMMUNICATION SATISFACTION

Interpersonal Communication Group Communication Organisational


Context Context Communication Context

• Personal Feedback • Horizontal (Co-worker) • Corporate Information


Dimension Communication Dimension
Dimension
- Job performance - Organisational change
- Recognition of efforts - Profits/ financial standing
- Accuracy of co-worker - Achievements/failures
• Supervisory communication
Communication Dimension - Activeness of grapevine • Communication Climate
Dimension
- Openness
- Attention • Organisational - Motivation in the organisation
- Trust Integration Dimension - Identification with organisation
- Guidance - Attitude towards communication
- Departmental policies
• Subordinate and goals
Communication Dimension - Job requirements Figure 1
- Personnel news • Media Quality Dimension
Based on the Downs and Hazen
- Responsiveness to
- Meetings Communication Satisfaction Frame-
downward communication
- Written directives
- Initiating upward
- Amount of information work. Adapted by Downs and Adrian
communication
(2004) from the Downs and Hazen
(1977) model.

ª 2014 The Authors. Journal of Nursing Management Published by John wiley & Sons Ltd.
2 Journal of Nursing Management
Communication satisfaction

For this study the dimensions of this theory were used Table 1
Reliability coefficient of the communication satisfaction dimensions
to design the data collection instrument and to analyse
(n = 130)
and discuss the results of the study.
Factor/Dimension Cronbach’s alpha

Subordinate communication 0.9020


Aim Supervisor communication 0.8758
Communication climate 0.8523
The purpose of this study was to establish and Media quality 0.8274
describe the extent of communication satisfaction Personal feedback 0.8177
among professional nurses, including the nurse manag- Corporate information 0.8071
Horizontal communication 0.7996
ers and operational managers, in selected public hospi- Organisational integration 0.7467
tals in the City of Johannesburg.

Sampling and sampling method


Methods
A disproportionate stratified random sample of 265
Study design
PNs was drawn from a total of 1001 PNs working in
A quantitative and descriptive survey study was under- various wards/departments in three selected public
taken, whereby structured questionnaires were used to hospitals. A simple formula was initially used to deter-
collect data in three public hospitals in the City of mine the sample size. A sampling proportion of 25%
Johannesburg, South Africa, during March 2012. The was taken from the total population of each of the
hospitals were general hospitals comprising medical, three strata, which delivered a sample ratio of
surgical, intensive care and casualty units. The bed 5 : 75 : 170 for the three categories of professional
occupancy of the three hospitals was 500–800 patients. nurses, giving a rounded total of 250 respondents in
the sample. The three strata were, however, greatly
unequal in size. The nurse manager stratum was very
Data collection instrument
small in this study and therefore the sampling propor-
A questionnaire, adapted from the Communication tion of this group was altered to include 100% of the
Satisfaction Questionnaire (CSQ), comprising 40 nurse managers. Twenty respondents were NMs, inter
closed-ended Likert scale questions (ranging from 1, alia, deputy directors (DDs) and assistant directors
‘very dissatisfied’, to 5, ‘very satisfied’) was used (ADs) in nursing, 75 were operational managers
(Downs & Adrian 2004). All responses were coded, (OMs) in a chief professional nurse (CPN) capacity
analysed and interpreted accordingly. The response and 170 were operational PNs.
alternatives of ‘very satisfied’ and ‘satisfied’ were
grouped together as ‘satisfied’, while the response
Data analysis
alternatives of ‘very dissatisfied’ and ‘dissatisfied’ were
grouped together as ‘dissatisfied’; the indifferent The data analysis of this study was done with the assis-
responses stayed as supplied. tance of a statistician, utilising the Statistical Analysis
System (SAS JMP version 10.0; SAS Institute, Cary,
NC, USA) statistical software. Descriptive analysis was
Cronbach’s alpha internal consistency analysis
done and a Cronbach alpha test was performed to
Item analysis was done to assess the reliability of the determine the internal reliability of the questionnaire.
different dimensions or constructs in the questionnaire A one-way analysis of variance (ANOVA) test was per-
via Cronbach’s alpha values. A Cronbach’s alpha formed to determine statistically significant differences
value above 0.8 indicates good reliability, a value between the three strata.
between 0.6 and 0.8 indicates acceptable reliability
and a value below 0.6 indicates unacceptable reliabil-
ity. The results of this internal reliability coefficient of Results
the communication satisfaction dimensions are dis-
Respondents’ background
played in Table 1. From the findings it is evident that
all of the constructs were measured with good reliabil- The results displayed in Table 2 indicate that of the
ity. Therefore, it can be accepted that the reliability of three respondent strata, 80 (88.9%) of the profes-
the data collection instrument is also good. sional nurses were aged between 21 years and
ª 2014 The Authors. Journal of Nursing Management Published by John wiley & Sons Ltd.
Journal of Nursing Management 3
J.-D. Wagner et al.

Table 2
Age distribution of respondents (n = 130)

Number of responses

NM (n = 18) OM (n = 22) PN (n = 90) Total (n = 130)

Age in years f % f % F % F %

21–29 0 0.0 0 0.0 19 21.1 19 14.6


30–39 2 11.2 1 4.6 35 38.9 38 29.3
40–49 6 33.3 14 63.6 26 28.9 46 35.4
50–59 6 33.3 7 31.8 9 10.0 22 16.9
60+ 4 22.2 0 0.0 1 1.1 5 3.8
Total 18 100 22 100 90 100 130 100

NM, nursing manager; OM, operational manager; PN, professional nurse.

49 years, falling into the younger age groups, whereas tees and the central office) listened and paid attention
21 (95.4%) of the operational managers ranged to them. In contrast, 50 (55.5%) of PNs and nine
between 40 years and 59 years of age, and 16 (40.9%) of OMs, indicated their satisfaction with the
(88.8%) of the nurse managers were aged between extent to which their supervisors (NMs) listened and
40 years and 60 years or more. paid attention to them. Respondents in the OM group
The gender mix of the respondents indicated that found themselves in two minds about the extent to
119 (91.5%) of the respondents were female and 11 which their supervisors offered guidance with a view
(8.5%) were male. All of the male respondents were to solving job-related problems as nine (40.9%) of the
professional nurses, thus indicating that none of the OMs were dissatisfied, four (18.2%) were indifferent
male respondents held a managerial position. and nine (40.9%) were satisfied. A large percentage
(n = 13; 72.2%) of NMs were satisfied with the
amount of supervision they received.
Results regarding communication satisfaction
For obvious reasons, in the subordinate communica-
The study revealed that the PNs and OMs experienced tion dimension section, only the PNs and OMs were
personal feedback and the flow of communication required to answer questions. The findings revealed a
between managers and PNs was inadequate. The oper- positive tendency towards organisational effectiveness
ational manager stratum, in particular, experienced in terms of communication, as it seems that communi-
dissatisfaction with this dimension. Thirteen (59.1%) cation does travel from one level to the next. How-
of the OMs expressed dissatisfaction with the extent ever, there are also strong indications that information
to which problems in their jobs were being handled. is not travelling through the hierarchical structure cor-
In contrast to the low number of NMs (n = 4; 22.2%) rectly, especially when the OM is not present in the
who indicated their dissatisfaction with the recogni- ward/unit. This was also evident in the number of all
tion of their efforts, 13 (59.1%) OMs and 41 (45.5%) NMs (n = 17; 42.5%) who indicated indifference
PNs were dissatisfied with the lack of acknowledg- towards the degree to which they can avoid communi-
ment they received for their work efforts (see the Sup- cation overload. Managers often become overloaded
porting Information, Table S1.) with unnecessary information and precious time is
The supervisor communication dimension pertains consumed sifting through irrelevant information. The
to the way in which PNs perceive communication NMs and OMs were positive with regard to subordi-
from their supervisors. Seventy-six (58.4%) of all the nates’ responsiveness to evaluations, suggestions and
respondents were satisfied with the trust placed in criticism (n = 22; 55.0%). The NMs (n = 10; 55.6%)
them by their supervisors and 77 (58.2%) were satis- were more satisfied with the extent to which subordi-
fied with the amount of supervision they received. The nates feel responsible for initiating accurate upward
professional nurse stratum, in particular, indicated communication than were the OMs (n = 7; 31.8%).
their satisfaction with their supervisors’ openness to This could possibly be attributed to the direct feed-
ideas (n = 51; 56.7%), although transparency was back they receive from OMs (see the supporting infor-
indicated as posing a challenge to hospitals (see the mation, Table S3.)
Supporting Information, Table S2). The findings indi- Horizontal communication satisfaction includes all
cate that 11 (61.1%) NMs were dissatisfied with the informal communication aspects in an organisation
extent to which their supervisors (managerial commit- such as informal communication networks (‘grape-

ª 2014 The Authors. Journal of Nursing Management Published by John wiley & Sons Ltd.
4 Journal of Nursing Management
Communication satisfaction

vine’), communication with same-level employees, communication skills, while 53 (40.8%) indicated
adaptability of communication practices in emergen- indifference towards the extent to which communica-
cies, compatibility of work groups and accuracy levels tion in the hospital motivates them to identify with
of informal communication. The findings indicate that the hospital, or make them feel as though they were a
respondents perceive the ‘grapevine’ as not being suffi- vital part of the hospital. Only 51 (39.2%) of all
ciently active and not meeting their information needs, respondents indicated satisfaction with the extent to
as the total satisfaction level in this regard was 23.8% which conflict was handled appropriately, using com-
(n = 31). The NMs experienced a low level of satisfac- munication channels (see the Supporting Information,
tion (n = 7; 38.9%) with the extent to which their Table S7). However, a more positive aspect seems to
working group members were compatible in compari- be the fact that 73 (56.1%) out of all the respondents
son with the PNs, who indicated a higher level of sat- indicated their satisfaction with the extent to which
isfaction (n = 53; 58.9%) with the same item. The they receive information in good time to enable them
OMs (n = 11; 50%) and PNs (n = 50; 55.6%) to do their job.
appeared to be more satisfied with their communica- Media quality refers to important communication
tion with other employees at the same level than were methods, formats and channels, such as meetings and
the NMs (n = 7; 38.9%). The majority of operational directives. Seventy-five (57.7%) respondents from all
nurses (n = 12; 54.6%) and PNs (n = 49; 54.4%) three strata indicated satisfaction with the extent to
were satisfied with the adaptability of communication which written directives and reports are clear and con-
with regard to emergencies in their hospitals (see the cise. Overall, the three strata indicated their dissatis-
Supporting Information, Table S4.) faction (n = 54; 41.5%) with just how helpful and
In the organisational integration dimension, the pro- interesting the hospital’s communication was, as well
fessional nurse stratum indicated a lower level of satis- as their dissatisfaction with the staff’s attitude towards
faction (n = 44; 48.9%) with the information they communication (n = 53; 40.8%) (see the Supporting
received on progress in their jobs, compared with both Information, Table S8).
NMs and OMs. Although most of the NMs (n = 16;
88.9%) were satisfied with the news they receive
One-way ANOVA
regarding staff matters, the OMs (n = 5; 22.7%) and
PNs (n = 32; 35.6%) were less satisfied. Eighty-five A one-way ANOVA test was performed to identify statis-
(65.4%) respondents were satisfied with the informa- tically significant differences between the communica-
tion they received regarding their job requirements, tion satisfaction dimension mean scores of the three
but 62 (47.7%) indicated dissatisfaction with informa- strata of respondents at a level of P < 0.05 (Burns &
tion on their benefits and pay (see the Supporting Grove 2009). The analysis of variance in statistics refers
Information, Table S5.) to a collection of statistical models and their associated
Regarding corporate information, the study revealed procedures whereby the observed variances are parti-
that the majority of those reflected in the three respon- tioned into components according to variables. Thus
dent strata (n = 84; 64.4%) were satisfied with the ANOVA refers to a parametric statistical technique that
information they received on hospital policies and assists with inferring whether there are real differences
goals, but 78 (60.0%) were dissatisfied with the infor- between the means of three or more groups responses
mation they received on their hospitals’ finances. to one or more factors (Plichta & Garzon 2009:408).
Compared with the NMs, who indicated satisfaction The results revealed statistically significant differ-
(n = 16; 88.9%) with the information on governing ences between the different strata of NMs and OMs
regulations affecting hospitals, PNs indicated dissatis- in two of the communication satisfaction dimensions
faction with information on change in the hospitals tested namely the organisational integration and cor-
(n = 11; 61.1%), as well as on the achievements/fail- porate information dimensions. These differences are
ures of hospitals (n = 9; 50.0%) (see the Supporting displayed in Tables 3 and 4, respectively:
Information, Table S6). The P-value of 0.0079 (F2,129  5.03), which is
Pertaining to the communication climate, only 42 smaller than 0.05, indicates that there is a significant
(32.3%) of all respondents were satisfied with the difference between the mean organisational integration
extent to which the communication at their hospitals scores of the different management levels in the hospi-
motivates them to meet its goals. Forty-seven (36.2%) tals at a 95% level of confidence.
of all respondents indicated their indifference towards The P-value of 0.0129 (F2,129  4.50), which is
the extent to which hospital employees (nurses) have smaller than 0.05, indicates that there is a significant

ª 2014 The Authors. Journal of Nursing Management Published by John wiley & Sons Ltd.
Journal of Nursing Management 5
J.-D. Wagner et al.

Table 3 felt that their efforts were not suitably recognised. The
One-way analysis of variance (ANOVA) test for the organisational
PNs felt that NMs did not seem to understand the
integration communication satisfaction dimension
job-related problems of subordinates and appeared to
Organisational Sum of Mean lack effective problem-solving skills.
integration df squares squares F-ratio F
Supervisory communication refers to both upward
Between the 2 4.914076 2.45704 5.0341 0.0079 and downward communication that subordinates
NM and OM
categories
experience with their supervisors. Nurses view their
Error 127 61.985616 0.48808 relationship with their managers as an important fac-
Total 129 66.899692 tor in their overall sense of job satisfaction and their
intention to remain in their hospitals (Dhlamini
NM, nursing manager; OM, operational manager.
2012). The PNs indicated satisfaction with the open-
ness of supervisors to their ideas and the extent to
Table 4 which their supervisors listened to them and paid
One-way analysis of variance (ANOVA) test for the corporate infor-
attention to them. Only the NM strata indicated dis-
mation communication satisfaction dimension
satisfaction with the latter aspect. According to Muller
Corporate Sum of Mean et al. (2006), open communication is the sharing of
information df squares squares F-ratio F
all types of information throughout the organisation,
Between the 2 4.792963 2.39608 5.0341 0.0129 across functional and hierarchical levels. In other
NM and OM
categories
words, in a situation of mutual trust and open com-
Error 127 67.611960 0.53238 munication, the supervisor can confidently be suscepti-
Total 129 72.404923 ble to new ideas coming from colleagues and
subordinates. The PNs were satisfied with the guid-
NM, nursing manager; OM, operational manager.
ance that their direct supervisors (OMs) offered with
regard to solving job-related problems and the extent
difference between the mean corporate information to which their direct supervisors trusted them. Jooste
scores of the different management levels in the hospi- (2009) stated that managers who supply their subordi-
tals at a 95% level of confidence. nates with appropriate information that will simplify
The NMs reported a higher level of satisfaction with their work and which is readily available, reflect an
both the organisational integration (average mean open climate of trust in nurses to make their own
score of 3.66) and corporate information (average decisions.
mean score of 3.39) dimensions than the OMs in both Regarding subordinate communication, OMs indi-
dimensions (see the Supporting Information, Table cated satisfaction with the extent to which their staff
S9). This phenomenon could result from the high level members were responsive to downwardly directed
of exposure the NMs enjoy and their direct contact communication, but felt that PNs’ initiating of com-
with these dimensions due to their post status in the munication with NMs was lacking. The NMs and
health service. There were no other significant differ- OMs remarked that staff members were not all that
ences between the strata of respondents. receptive to evaluation, suggestions and criticism,
while OMs indicated information overload as a prob-
lem. Communication overload could also indicate a
Discussion
communication chain that functions too slowly (Van
This study was undertaken to establish the extent of Staden et al. 2002): i.e. communication is not dealt
communication satisfaction among PNs in selected with in an efficient and timely manner.
hospitals in the City of Johannesburg. Horizontal communication refers to employees’ level
Both NMs and OMs experienced personal feedback of comfort with regard to using informal communica-
from PNs as being unsatisfactory, indicating that the tion channels (the ‘grapevine’) to discuss issues with
feedback received from PNs was incomplete or inaccu- co-workers and pertains to the accuracy and active-
rate. Muller et al. (2006) regard feedback as the com- ness thereof (Muller et al. 2006). The NMs and the
pletion of the communication cycle and in cases of PNs were dissatisfied with the extent to which the
problems sufficient feedback is essential to improve ‘grapevine’ and informal communication channels and
productivity and performance. Information regarding processes were active in their hospitals. The OMs
performance management received by the professional experienced dissatisfaction with the level of activity
nurse stratum was insufficient, while OMs and PNs and accuracy of these informal communication

ª 2014 The Authors. Journal of Nursing Management Published by John wiley & Sons Ltd.
6 Journal of Nursing Management
Communication satisfaction

networks in their hospitals – if they were actually that meetings are ‘one of the most effective communi-
functioning at all. The NMs indicated their dissatisfac- cation tools of the work environment’ where ideas can
tion with the extent to which their working group be stimulated, plans of action generated, teamwork
members were compatible. encouraged, guidance provided, employees empowered
Regarding organisational integration, both NMs and productivity improved. She elaborated on this
and PNs were satisfied with the information received statement by mentioning that ‘effective meetings
on departmental policies and goals, as well as on the also ensure the continuous flow of information to all
requirements of their jobs, but only the NMs were levels and between all health care professionals’ in the
satisfied with the information received on progress in organisation (Jooste 2009).
their jobs. According to Meyer et al. (2009), policies
and procedures are guidelines for enhancing the stan-
Limitations
dard of nursing care in the nursing unit, while
departmental goals are broad statements, used to for- When analysing the results, some limiting aspects
mulate departmental objectives that need to be should be taken into account. First, the questionnaire
achieved by members of the health care team (Jooste was only available in English as the official language
2010). medium, while the majority of respondents did not
In relation to corporate information, PNs were dis- use English as their first language.
satisfied with the amount, availability and accuracy of Using ‘indifferent’ as a response alternative appears
the information on governing regulations affecting the to have been an unsuitable term in the questionnaire,
hospitals where they were employed. In addition, PNs affecting the response by respondents, as well as the
also indicated their dissatisfaction with the amount interpretation of data. The term, ‘uncertain’ could
and quality of information on change, profits and have facilitated a better understanding of what was
financial standing, as well as the achievements and required and would therefore have provided data that
failures of their hospitals. Jooste (2009) stated that would be more valid in this sense.
effective communication is essential if effective change
is to take place in the organisation. Employees must
Conclusion
be informed about the reasons for change, but circu-
lating this information only by e-mail is not good This study was conducted to determine what consti-
enough. It will require a lot of face-to-face communi- tutes effective organisational communication and to
cation to get employees involved in the change establish the extent of communication satisfaction
process. among PNs in selected public hospitals in the City of
Elements inherent in an ideal communication cli- Johannesburg. From the analysis of the findings, it
mate include supportiveness, participative decision- was established that PNs are experiencing dissatisfac-
making, trust, confidence and credibility, openness tion with a number of communication factors, and
and high performance goals (Meintjes & Steyn 2006). that the most noteworthy indicator of communication
The NMs reported apparent poor communication satisfaction is the organisational integration abilities
ability among PNs in the communication climate. The of NMs and OMs. Recommendations were formu-
majority of the respondents indicated their dissatisfac- lated to address the communication dimensions that
tion with the extent to which conflict was handled had been rated as unsatisfactory.
appropriately via the hospital’s proper communication
channels.
Implications for nursing management
Media quality is also an area of concern, as most of
the respondents in all three strata indicated their dis- In view of the findings of this study, it is recom-
satisfaction with the extent to which the hospital’s mended that NMs and OMs should schedule and
communication was interesting and helpful, the atti- adhere to fixed performance management reviews for
tude of staff regarding communication and the their staff members during the year, and acknowledge
amount of information they received in their hospitals. nurses who deliver quality work and excellent work
Most of the respondents in all three strata indicated input not only by means of material rewards but also
satisfaction with the organisation of meetings and by means of personal feedback in the form of verbal
with the extent to which written directives and reports and/or written recognition.
were clear and concise. The value and importance of The PNs have to be guided by managers in work-
meetings are supported by Jooste (2010), who stated related problem-solving by means of encouragement,

ª 2014 The Authors. Journal of Nursing Management Published by John wiley & Sons Ltd.
Journal of Nursing Management 7
J.-D. Wagner et al.

providing direction and mentorship. It is recommended documents in the offices of OMs. Top management
that, should problems persist, managers take a con- should implement a corporate communication channel
structive leadership role in bringing all the relevant par- that would inform all employees, via the electronic
ties together, using techniques such as brainstorming as media, about impending change, financial standing
well as the nominal group technique to find possible and achievements/failures by the hospital. For exam-
solutions. Thereafter, they should be instrumental in ple, start a newsletter, highlighting events in the hospi-
applying/implementing the most feasible solution and tal, by allocating the task to creative staff members
in monitoring progress. who are interested in compiling such newsletter and
Supervisory communication requires NMs and OMs include this responsibility in their Key Performance
to observe and listen to staff members and pay atten- Areas (KPAs).
tion to staff needs and ideas. This could be enhanced Regarding the communication climate, managers
by creating staff forums for sharing ideas and infor- could establish a team of different role-players, both
mation between different categories of staff. from inside the hospital and from the community, to
It is suggested that NMs avoid downwardly directed encourage organisational identification, which should
subordinate communication by utilising formal com- be evident in the conduct and behaviour of all staff
munication structures to allow interactive communica- members. They could involve staff members in activi-
tion (i.e. meetings or forums). Furthermore, they can ties to improve the hospital’s professional image and
maintain an open climate that is conducive to the ini- probe staff members by means of a needs analysis sur-
tiation of upward communication by using face-to- vey on possible improvements. Following a needs
face communication, presenting the manager to staff analysis, and based on the outcomes of such need
as a person who understands their needs and the chal- analysis, NMs could schedule workshops on commu-
lenges they face. nication skills to address the needs of staff at different
The NMs could keep OMs informed about relevant levels of proficiency, in order to enhance their commu-
matters and the latter should then prioritise informa- nication skills.
tion and assignments into high, medium and low pri- Media quality is important and top management,
ority categories in order to effectively manage the NMs and OMs should distribute important informa-
demands facing them. By providing feedback in a tact- tion in a formal, written format (i.e. memorandums,
ful, supportive and one-on-one manner that is focused policy statements and procedures) and follow up ver-
on developmental needs, NMs could reduce staff bal messages with written messages for verification
members’ sensitivity with regard to evaluation, sugges- purposes. Messages could also be distributed via the
tions and criticism. electronic media (i.e. via e-mail or as text messages).
Managers and all staff members who deal with the Space should be provided on relevant documents
distribution of information in the hospital, should where staff can sign after reading the information, to
preferably provide staff with accurate information, ensure that they have received the information.
especially on issues that might cause anxiety and
result in discontent, such as change, major problems
Acknowledgement
and work security, in order to avoid the distortion of
information by hearsay and gossip. The authors wish to thank Dr CW Downs for permis-
Relating to organisational integration, managers are sion to use and adapt the ComSat (CSQ) for this
required to update individual staff members on their study. J.-D.W. gratefully acknowledges a bursary
job progress (how well they are developing in their received from Unisa in his final study year.
jobs), by providing them with feedback and guidance
on career planning. All managers who develop and
Source of funding
distribute policies to staff members should ensure that
such policies are written in a simple, clear and concise The authors did not receive any funding for this
way, thereby enabling easy comprehension. All new paper.
and key concepts should be defined and explained and
a list of abbreviations should be included.
Ethical approval
The NMs need to update nurses on corporate infor-
mation, such as policies affecting the hospital and Before conducting the study, permission was obtained
nursing practice per se, and make regulations accessi- from the Higher Degrees Committee of the Depart-
ble to staff members by maintaining a file for such ment of Health Studies at Unisa (HSHDC57/2011),

ª 2014 The Authors. Journal of Nursing Management Published by John wiley & Sons Ltd.
8 Journal of Nursing Management
Communication satisfaction

from the Gauteng Department of Health and Social Trenholm S. (2011) Thinking Through Communication: An
Development and from the chief executive officers Introduction to the Study of Human Communication, 6th
edn. Pearson Education, Upper Saddle River, NJ.
(CEOs) and nursing managers (NMs) of all three hos-
Van Staden E., Marx S. & Erasmus-Kritzinger L. (2002) Corpo-
pitals. Both verbal and written informed letters of rate Communication: Getting the Message Across in Business.
consent were obtained from the respondents, which Van Schaik, Pretoria.
included the pre-test respondents. In the letter seeking Von Holdt K. & Maseramule B. (2005) After apartheid: decay
permission from respondents the purpose of the study or reconstruction in a public hospital? In Beyond the Apart-
was explained and the respondents’ right to voluntary heid Workplace: Studies in Transition (E Webster & K von
Holdt eds), pp. 435–460. University of KwaZulu-Natal Press,
participation, anonymity and confidentiality was
Scottsville.
assured.
Supporting information
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ª 2014 The Authors. Journal of Nursing Management Published by John wiley & Sons Ltd.
Journal of Nursing Management 9

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