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Why Africa
Changing Tides is an Expert in Human Social Impact and have decided to invest in AFRICA
Changing Tides, together with our strategic partners, wants to create an international
sustainable model and at the same time to achieve a development which will be a trigger for:
• The people of Africa are increasingly becoming more vulnerable and are facing food
insecurity and malnutrition on a daily basis. Three quarters of the world’s poor people
live in rural areas of developing countries. Despite the diversity and complexity of the
livelihoods of the rural poor, the majority of rural households depend mostly on
agriculture and agriculture-related industries and services.
• It is therefore clear that agricultural growth can have powerful leverage effects on the
economy as a whole, especially in the early stages of economic transformation when it
accounts for large shares of national income, employment and exports. Furthermore,
agricultural growth can generate patterns of development which are employment
intensive – hence favorable for the poor and Economic growth. Especially the effects of
broad-based agricultural growth on non-agricultural sectors qualify agriculture as the
“engine of growth” of areas in all stages of development.
• Therefore the intent is submitted by the Changing Tides Group to develop an intensive
farming projects in AFRICA by concentrating on high-value Crop and product by starting
to develop 180 000 Ha of Maize, 300 000 Ha of Wheat and vegetable production 150 000
Ha in phase 1. This will be grown over time to also round off 110 000 Ha within the next two
to three years. It is anticipated that those mega farms will not alone be the solution to the
food-insecurity challenge, but it could provide a template which can be replicated
elsewhere in the AFRICA and on a number of other occasions and that, combined, with
a network of farms will be able to make a meaningful difference to the currently
structurally embedded and persistent food crisis and the economic growth of the
AFRICA. Production will be done according to full commercial agriculture principles.
Strategic Vision
• Changing Tides & African Partner’s are both diversified and integrated business
companies with activities spanning agribusiness, food and processing, financial and
alternative energy with an unwavering desire for a meaningful contribution in the African
economy. We operate a highly entrepreneurial business model underpinned by African
federal approach and decentralized management structure that actively encourages
acquisition, nurturing and empowering of local teams to grow all divisions/units and strive
to maximize the synergies between them. Our JV is structured onto four key strategic
pillars comprising:
Agribusiness
Food and Industrial Processing
Renewable Energy
Financial Services (Together with our Financial equity Partners)
Our focus is therefore centered on generating cash in the communally-owned agricultural
assets to grow the food and industrial processing, financial services and Renewable Energy
operations, while continuously taking advantage of attractive opportunities that help
deepen our involvement in the agribusiness value chain. We operate in untapped and
growing markets, with considerable potential for expansion into allied services and similar
new geographies. Our JV Group will focus on agriculture and agribusiness activities
encompass the following:
focusing on primary agriculture crop production between the field and farm-gate
provisioning of input supplies and products for agricultural crop production;
Strategic Vision
Make a contribution towards ensuring food, water, energy and income security
ECONOMIC OBJECTIVES:
Improving the quality of life of the population in the area, Province and Country
Growing the economy of the Area, local Government and Country
Attaining regional integration
Improving the institutional efficiency and effectiveness of all role players
Various skilled experts will be commissioned to drive the project and produce the projected
production and financial returns.
• The profits produced in each year will be reinvested in further cultivation, building up to
250 000 -500 000 Ha over the next 5 – 10 years. Attention will be paid to the management
structure, the level of expertise to be deployed and the research that will be conducted
in the area. The baseline for the feasibility studies and the business plan will then be
defined in terms of what crops should be produced, what it will cost to produce these
crops, what income can be expected and what the profits could be. The profits will be
reinvested for growth and expansion as well as ensuring an equitable income for all
Participants.
• There are only a few Areas in AFRICA that have sufficient and open area to support the
size of the envisaged development. AFRICA has vast and untapped natural resources
that can support the development of Agriculture, Energy, fishing and tourism. Of the
options, AFRICA and the specific Countries has been selected for a number of reasons:
*Land Availability
*Stability
*Climate suitability;
Strategic Vision
*Reasonable infrastructure.
*Available land for future development
*Availability of local employable work force
• The Final Business plan will show in detail how the new farm and surroundings will be
developed and changed into a profit making entity over the next coming years.
• The first year will mainly be to plant 20 000 ha’s and used to uplift the Infrastructure in
the Area and to install new infrastructure on the farms and to bring the farms to normal
standards.
Strategic Vision
• The JV Group will make some hectares available to local small scale farmers. Knowledge
and information are essential for people to respond successfully to the opportunities and
challenges of social, economic and technological changes. As mentors, the JV Group
will assist these farmers and make them part of the total project to benefit from the new
opportunities that will be unlocked by this investment.
• The JV Group will be the implementation agent for the project and take full responsibility
for all aspects of the planning, implementation and growth of the initiative over the next
years, through the use of a proven business model, the Group can deliver acceptable
to high returns for all participants and shareholders in a growth market where food
security and sustainable income generation will become increasingly important.
• Management Structure
*Our JV Company is managed and led by its four Executive Directors together with two
funding executive members who will be involved in various capacities in the organization
both at the Board and Executive Committee (EXCO) levels. Our Group will also appoint a
Credible Financial Institution who will Financial Officer, and will be part of the Board and
EXCO team. Our preferred Financier will be sourced and appointed to fulfill the role
Private Investment Partner, effectively and will form part as the implementing agent, and
will be tasked with day-to-day operational management of the AFRICAN AGRICUTLURE
HUB. A fully-fledged Program/Project Management Office resourced with a Project
Director, Project Managers, a Procurement Manager and a Financial Account will be
established and tasked with providing technical agriculture farming operational
expertise to the localized empowered and self-directed production teams.
*Our fully integrated approach to managing and operating our business will allow us to
prioritize investments where the essential components exist (i.e. good soil, suitable
climate, access to water and land) and where local communal smallholder farming
practices can easily link with commercial agriculture to generate good solid investment
returns. It helps drive sustainability, viability and profitability by ensuring a complete and
comprehensive end-to-end value chain linkage- between the point of origination at
the farm-gate, handling and distribution, and the processor.
Approach
Mechanism
i. Engaging with all role players and communities to strengthen innovation capacity and
knowledge generation
ii. Increasing productivity and enhancing sustainable natural resource use and
management
iii. Conducting risk analyses and designing coping strategies for mitigating against
climate variability and change, and associated crop-animal-human health
epidemics
Approach
iv. Exploiting potential of Crop Production and indigenous vegetables for food security and
nutrition
v. Strengthening leadership, management and cross-cutting professional skills
vi. Liaison with Government (Dept of Rural Development and Agriculture) and
Local Representatives, in order to obtain approval to assist in broad based
Agricultural within the respective Area, Province and Countries.
• Always follow Principles of Sustainable Agriculture by using the following quality systems:
i. Commitment:
• A total commitment from management to all role players must be adopted to implement a
successful quality system.
ii. Organization
• An organizational structure must be implemented to create functional responsibility for each
task.
iii. Training & Skills Development
• Relevant training must be provided for local personnel carrying out the tasks at the
critical stages affecting quality or safety of the product
Approach
Start Up
• After an Investigation on Crop Profit margins the following has been decided for Funding
Requirements
• The above funding requirement will be sufficient to cultivate 180 000 Hectares of maize
and 300 000 hectares of Wheat. The input finance requirement includes multi - peril risk
insurance so as to safeguard the investment.
30.400.000 USD
Animal purchases 28.000.000 USD
Working capital 10.880.000 USD
Total investment (cash crops, cattle and vegetables) = 419.300.000 USD and can be broken
down in faces, but does not include Land
• In terms of the real value added by the agricultural sector, there was an increase to 5%
in 2013 from to the 3% registered in 2012 and resulting in an increase of 5.8% in the real
net farming income with maize and soy beans contributing 49% and 5%, respectively.
• Our JV Group will initially market and produce to target processors and off-takers
based on the commercial arrangements between the Company and Countries. We
can also start a marketing program with a potential Financial Equity JV partner. The
Company is further in discussions with the AFRICAN Ministers of Agriculture, Forestry and
Fisheries with a view to acquire lands.
• The Company will embark on aggressive marketing and advertising campaigns drive to
further market itself. The strategies to be deployed will include the promotion of its
products on local print media and radio shows, through the sponsoring of events and
participating in exhibitions, and also engaging also engaging in prominent public forums
and industry-specific platforms to ensure brand visibility in the agribusiness space
Summary
• Agriculture must respond to the challenge of feeding 6 billion people, while protecting
the environment and taking care of rural societies. It will be necessary to:
Eradicate hunger and ensure food security; global food needs will be three times higher in
2030 than they are nowadays. Some production factors can be increased, for example
ploughing out more land (like the cerrados in Brazil), improving the access to scientific and
technological progress (for instance, agro biotechnology), more research and development.
Protect the environment and mitigate the impact of human activities on the environment.
The threats are known: Stalinization of soils; increase in sea levels and catastrophic floods;
desertification; loss of tropical forests and of the associated biological diversity,
overexploitation of farmland and pastures; water scarcity; urbanization and large-scale
engineering works.
Agriculture will remain the primary sector to explore for opportunities for sustainable
economic development, creating jobs, generate income and change the lives of the
local in-country people. Our goals of the project are therefore to launch an intensive
agriculture project, improving agricultural productivity through organized decent work
and imparting skills thereby promoting diversification, improving livelihoods and further
ensuring national food security.
Conclusion
CONTACT US:
Martin Hall: President & Chairman of Board
martin@thechangingtides.com
www.thechangingtides.com