POSITION DESCRIPTION

Position Title: Marketing & Communications Date: May 2013

Manager - ANZ
Department: Marketing and Communications Position code:
Sub department: Position level: E (Manager / Senior
Professional)
Location: Melbourne Geographic scope: ANZ
Reports to: Chief Marketing Officer
Direct Reports: Marketing & Communications Adviser
Size of role: One Direct Report
Critical relationships:
Aust Sales Director, NZ General Manager, Aust & NZ Sales Managers, Group Comms Manager, Aust & NZ Mgmt
Teams, Sales/Account Management ANZ, Product Innovation team, Agency partners
Overall job purpose:
Accountable for managing, implementing and measuring Marketing & Communications (Marcomms) plans and activities
across Australia & New Zealand (ANZ). This role will be integral to driving results through sales, lead generation, brand
repositioning, improving internal communications through employee engagement.

This position will lead initiatives across multi-disciplinary teams and customers in multiple markets (ANZ). The role will
liaise closely with the Regional Sales Heads to ensure the internal client’s needs in ANZ are met.

With the support of the CMO will build strong working relationships with the Aust Sales Director, NZ GM and Regional
Sales Managers. Also, strong working relationships with the account teams, product innovation and human resources. .
Regional accountabilities will cover market-level Corporate Reputation (Brand and Issue Management), supporting the
Client facing activities, implementation of group branding and policies, marketing campaign management, product
launches, presentations, market research, media relations, internal communications, corporate events and sponsorships,
and management of key stakeholder relations in-market.

KEY RESULT AREAS

1 Brand & Communications Good performance defined Weighting
 Provide regional insight into further brand developments (from Participation in branding 20%
concept to execution) sessions, contributing with local
 Collate /coordinate research/insights on clients, internal account insight.
teams feedback and the market to support Group Ongoing documentation of
Communications Manager in identifying and recommending feedback from internal / external
corporate messaging strategy and opportunities to drive market stakeholders
positioning and competitive differentiation for ANZ.
 Act as the key focal point for the annual marketing
communications planning process, competitor monitoring and
strategic planning for ANZ.
 Develop and enhance new and existing communication
methods, materials and practices, particularly for flow activity
where local markets need support programmes.

1
2 M&C Processes and Standards Good performance defined Weighting
 Implement/improve relevant M&C processes for the ANZ Processes implementation / 10%
business to ensure clarity around roles & responsibilities, good improvement plan by
use of resources (internal & external) and deliver best outcome Agency Evaluation /
for the business. Maintain and track budget
 Evaluate and implement improvement to Agency / MM spreadsheet.
processes (WIPs, reports, approval process, etc) to increase
agency effectiveness and ROI.
 Develop and maintain standard M&C reporting mechanism (e.g.
doc, ppt, etc)
 Manage and develop internal communications frameworks for
ANZ to increase knowledge sharing, employee engagement and
internal feedback.
 Contribute to M&C Group processes and standards
 Manage day to day operations and liaison with agencies &
relevant suppliers network for ANZ
 Managing ANZ Budget effectively, including estimate and
invoicing management and reporting

3 M&C Campaigns Good performance defined Weighting

 Responsible for effective development and implementation of Development of campaign plans 30%
marketing and communications programmes localised for key to be agreed with the regional
target audiences in ANZ sales heads.
 Manage approved budgets for each campaign and liaise with On time and on budget delivery
creative agencies to ensure quality and timeliness. of marketing campaigns.
 Project management and operational execution for all ANZ All campaigns to have clear
campaigns (e.g. authoring creative briefs, managing the creative performance KPIs attached for
agency, working with internal stakeholders and managing post-campaign evaluation.
production) Share campaigns results with
 Work closely with Sales/Client teams on campaign relevant parties e.g. regional Mgt
development, briefing and post-campaign evaluation. and Sales/Client teams, M&C
 Outline clear performance goals for each campaign from brand team.
awareness to revenue generation activities. ANZ M&C Activity Plan (weekly
 Evaluate sponsorship and manage sponsorship opportunities updates).

4 Product packaging & sales toolkit development Good performance defined Weighting
 Plan and execute effective product readiness programmes for Develop product toolkits 20%
new product releases across ANZ in collaboration with Product (localised) as needed for core
Innovation. products.
 Work closely with Sales & Client services teams to determine Develop and implement a
product toolkit and communications requirements and manage training/briefing workshop
execution with agencies and product Innovation team (flash programme for Sales/Client
demo, fact sheets, web content, case studies etc.) teams on the toolkit within 1
 Manage training / briefing workshops for Sales/Client teams on month of completion.
product toolkit use.

5 Corporate Communications and Media Strategy & Management Good performance defined Weighting
 Monitor and disseminate relevant media information to key ANZ Internal media reporting plan. 10%
stakeholders (MM report) Work closely with Group Comms
 Support change management across ANZ, recommending, Manger.
writing and communicating effective change throughout the
organisation.

2
  Responsible for content production/delivery (whether in-house
or via agency) for event/sponsorship presentation, speeches,
website, media releases, the Source, etc
 Leverage Group thought leadership activities, localizing and
promoting program in ANZ.
 Identify opportunities for TL activities development

6 Ensures compliance with iSentia values, policies and Good performance defined Weighting
standards, and ensures compliance will all local statutory
requirements.
 Complies with all local legislative requirements. Understands and complies 10%
 Adheres to company policies and procedures and the corporate with all company and
Code of Conduct. legislative requirements.
 Where appropriate keeps up to date with legislative Can be relied upon to act
requirements through membership of industry organisations. respectfully and ethically.
 Ensures personal adherence to workplace health and safety
requirements and either addresses or brings to management’s
attention when others are in breach of these requirements.
 Acts in an ethical way when dealing with company assets and
other people.

CAPABILITIES

Capability description Good performance defined Weighting

Lives the iSentia values:
Client obsessed: passionate about the client’s
experience
One Team: good, collaborative people
treating each other well
Enterprising: smart people doing things better
Action Oriented
Enjoys working hard. Demonstrates energy & drive
for things seen as challenging. Is not fearful of taking
action & seizes more opportunities than others.
Quality Focus
Commits to premium standards in everything. Uses
quality measures & problem solving to improve
process & service delivery. Ensures compliance with
relevant standards & procedures.
Is seen to: 30%
Keep their word, demonstrate a solutions focus, think
about the client first, understand their client’s needs
and strive to add value to their clients.
Act with integrity, value regional diversity, respect
and value others, be accountable to others and to
celebrate success. Collaborates with other teams in
the group.
Be curious, to challenge their own and other’s
thinking, be resourceful and innovative, where
applicable to lead and grow the industry, region
and/or staff, and to keep informed.
 Seizes more opportunities than most. 20%
 Responds to problems/ situations energetically
 Exhibits a sense of urgency in relation to goal
achievement & performance
 Looks for novel experiences
 Is self-motivated & delivers on promises
 Questions established procedures with a view to 20%
increasing efficiency & effectiveness
 Encourages employees to identify inefficiencies or
opportunities for improvements
 Aggressively drives excellence
 Monitors & compares own performance to best in
class

Adaptability & Flexibility  Embraces change - demonstrates openness to 10%

3
Capacity to adapt to diverse environments,
responsibilities, tasks & people while maintaining
effectiveness.
Relationship Building/Teamwork
Establishes rapport easily. Develops long term
relationships based on mutual trust & confidence.
Builds & maintains effective working relationships
with peers, team members & others. Works in a
collaborative way with others.
new organisational structures, procedures &
technology
 Modifies approach as new priorities emerge
 Modifies plans in response to changing conditions
rather than doggedly pursuing one course
 Can behave in ways that are often seen as
opposites i.e. can be both firm & compassionate;
can lead others & let others lead
 Maintains an extensive network of 20%
technical/professional contacts/staff
 Demonstrates respect towards all team members
 Supports team values & decisions & models
expected behaviours
 Is open minded, listens to others points of view
 Actively participates in the development of team
values, goals &performance standards

JOB SPECIFICATION

Position title: Marketing & Communications Manager - ANZ

Education: Preferably a Marketing or Communication Degree, but not mandatory.

Expertise in marketing communications and direct marketing disciplines including: traditional
Technical Skills: print, digital and telephone direct marketing practice along with emerging new media marketing.
Outstanding and proven track record of delivering successful marketing and communications
programmes, preferably in the B2B space. Proven ability to liaise with senior stakeholders to
develop and implement marcomms plans effectively, coupled with the ability to handle pressure,
adapt quickly to change and multitask.
Industry experience: 5-7 years’ experience gained within a corporate or agency environment; planning & executing
high-impact marketing campaigns, communications/PR, activities and events. Solid experience
working with 3rd party agencies to budget and timescales. Interest or experience in the media /
communications industry is an advantage.
Management skills: Experience in dealing with a range of senior stakeholders and can demonstrate that they have
been an effective member of a team.
Strong interpersonal skills and demonstrably good at working within multi-cultural,
Personal qualities: geographically dispersed teams. Ability to work independently yet with a very high quality of
output with minimal supervision. Confident and comfortable working with a broad range of
customers, from SMEs to MNCs, Operational personnel to CEOs.
Technology skills: Advanced Microsoft, and an understanding of various digital file formats and printing
terminology.
Language skills: Must have very strong written and verbal English.
Internal and external communications experience.
Communication skills: