CITIZEN ACT - Season 2010-2011

The Société GénéraleTraining Game

1 www.citizenact.com
CITIZEN ACT IN A NUTSHELL

. CITIZEN ACT is an international Business Game based on Corporate Social

Responsibility (CSR) that was first launched in 2006.

. CITIZEN ACT is open to everyone and targets in particular university-level graduate

and post-graduate students who wish to improve and implement their knowledge and
mastery of CSR.

. Via CITIZEN ACT, Société Générale is encouraging young people throughout the
world to design and develop the responsible bank project of the future.

. Thanks to CITIZEN ACT and Société Générale, this is a true training approach that is
recognised and validated by the EFMD.
The EFMD (European Foundation for Management Development) is the main European
certification body for business schools and work-placement training schemes.

2 www.citizenact.com
4 EDITIONS, HUGELY POSITIVE OUTCOMES
. A great success in the world of business games

Only one axis within the Business Game galaxy: CSR

Constant growth and increasing international presence each year

An incredibly high satisfaction rate (86%)

Game recognised as the most web 2.0

158 teams 181 teams

24 24
countries countries
75 teams
7
30 teams countries
4
countries

CITIZEN ACT CITIZEN ACT II CITIZEN ACT III CITIZEN ACT IV

I

. Another opportunity to go out there and meet students and their higher education establishments

A fun approach that makes huge sense and that both students and the teaching profession value highly

The operation runs year-long, thus enabling lasting relations with educational establishments

The CEL certification guarantees the approach’s legitimacy
The CEL officially acknowledges that this Business Game is an international programme that brings together the
worlds of education and business, and offers the students taking part a rich and innovative educational experience.

A promotion regarding educational operations

3 www.citizenact.com
 REMINDER OF THE MAIN PHASES

RECRUITMENT
Your role is to promote the programme to students from a variety of courses in order to draw in as many quality registrations as possible. A
communication kit is available to support your promotion efforts.
Students are gathering into teams of 3 people throughout the world in order to prepare the first presentation of their project regarding
responsible practices of the bank of the future.
They submit their projects on www.citizenact.com.
At the end of this recruitment phase, a jury of Société Générale experts meets to select the 45 best projects out of all the ones submitted
internationally.

THE OPENING MEETING

On February 2011, Société Générale will invite the 45 teams selected to the Head Office in La Défense, Paris.
These 135 students will spend a day in the Paris premises to both meet their coaches (Société Générale employees) and attend workshops that
they will choose from a variety on offer: “How to draw up a formal Business Plan”, “Social Networks”, etc.

THE PROJECT DESIGN

For four weeks, the teams must improve and enrich their projects using online and offline training modules.
Four weeks to convince!
This year, the buzz effect is taken into consideration in the marking via a buzzmeter on the team’s wiki, this will act as a real time indicator.
It is up to the teams to generate awareness and talk around their project on social networks.

FINAL CONTEST
On April 2011, the 10 teams that have been selected by the jury are requested to come to Paris for the Final Contest.
One day’s rehearsal with their coach and then THE oral examination in front of the jury, their coach and the other runners up.
3 winners will be selected as well as one winning team selected by Société Générale employees.

4 www.citizenact.com
SO,
WHAT’S NEW IN 2010?
The game is even more interesting, even more fascinating
And makes even more sense to students

. A new positioning: Play, Train and Act for Good

Training students to CSR is central to the whole approach

. New game dynamics:

Greater importance granted to the in-depth phase of the team projects (an additional week)

A Final Contest with greater suspense (10 teams for 4 winners)

. New content:

The game’s promotional video

Société Générale CSR content is better highlighted

. New 2.0 tools:

The Buzzmeter, that estimates each team’s buzz-drive and viral dissemination ability

A professional-social-network dedicated campaign

An optimised Wikiblog platform

. Enhanced valuation for Société Générale:

The CSR training partner

Strengthened internal vs. external synergies via a employee-category decided by internal vote

5 www.citizenact.com
A NEW GRAPHIC UNIVERSE

6 www.citizenact.com
A NEW GRAPHIC UNIVERSE

7 www.citizenact.com
WHAT HASN’T CHANGED:
THE KEY ROLE OF CAMPUS MANAGERS

. You are at the centre of the groundwork promoting CITIZEN ACT to students!

In higher education establishments and universities, and more specifically in those that take on
CITIZEN ACT as a credit module

Via dedicated speeches during classes

In relevant exhibitions and forums

By inserting CITIZEN ACT into your group presentations

Via any other idea you may come up with!

. At your service you have a team and an optimised communication kit:

www.citizenact.com, revamped and redesigned

CITIZEN ACT PowerPoint slides you can insert into your presentation

A video trailer

Emailing templates

Posters and flyers

A CITIZEN ACT Q&A

8 www.citizenact.com
 CITIZEN ACT 2010-2011: SCHEDULE
PROJECT DESIGN
RECRUITMENT

. 1st and 2nd February 2011:

. As from September: - CITIZEN ACT Opening Meeting in Paris: meeting the
- Make contact with the Heads of University Relations coaches
- Define the action plan for each establishment - Launch of the project design phase (duration: 4 weeks,
- Send game-promotion and communication kits 10/02/2011 until 13/03/2011)

. 20th September – 5th December:

FINAL PHASE
- 20th September: Put the new website online
- Game promoting and communication
. March - April
- Team registration (send the pre-projects) - 13th March: close the wikiblogs
- Coach requests - 13th to 27th March: deliberations
- 28th March: the results are announced
. 5th to 12th December:
- Select the teams that will go through to the design stage 21th April:
- 23rd December: the results are announced - CITIZEN ACT Final Contest in Paris: projects are
presented to a jury
. Until January 3rd :
- Make contact with the teams
- 10th of January: end of recruitment phase

9 www.citizenact.com