Burger king introduction explanation notes.

Burger King (often just called BK) is a chain of fast food restaurant that comes from the United States.[1]
It sells hamburgers, French fries, and soft drinks, and is very much like McDonald's. It was created in
1954 in Miami, Florida, by James McLamore and David Edgerton. More than 34 thousand people work
for the company.

There are more than 15,000 Burger King restaurants world-wide in 100 countries, and almost all of them
are franchises.[2] But in Australia, since the name "Burger King" was already trademarked there, BK
franchises there are called Hungry Jack's.

Burger King is owned mostly by 3G Capital, a Brazilian investment company. But it is also owned by
shareholders and used to publicly trade on the New York Stock Exchange under the ticker BKW.[3] In
2014, the chain's operations was merged with that of Tim Hortons from Canada, under the name
Restaurant Brands International (NYSE: QSR).[4]

What is trademark ?

A trademark is a way for a business to help people to identify the products that the business makes from
products made by another business. A trademark can be a name, word, phrase, symbol, logo, design, or
picture. It can only be used on things made by the business that owns the trademark.

A partnership of TPG Capital, Bain Capital, and Goldman Sachs Capital Partners, taking it public in
2002.

TPG Capital is a global, mega-sized private investment firm that manages a family of funds focused on
private equity, real estate, venture capital, public equity and debt investing. TPG invests in opportunities
across a broad range of industries and geographies. TPG generally seeks to invest in established
businesses that can benefit from the firm's operational experience and connections.

Bain Capital is the private equity investment arm of alternative asset management firm. Bain Capital
targets leveraged buyout and growth capital transactions in a wide variety of industries.

Goldman Sachs Capital Partners is the direct corporate equity investment group which seeks leveraged
buyout, recapitalization, and growth investments to help fund acquisitions, expansions,
recapitalizations, restructurings, buyouts, and take privates.

3G Capital is a global investment firm focused on long-term value, with a particular emphasis on
maximizing the potential of brands and businesses.
The firm and its partners have a strong history of operational excellence, board involvement, deep
sector expertise and an extensive global network.

3G Capital completed the combination of Burger King and Tim Hortons, forming Restaurant Brands
International, following 3G’s acquisition of Burger King in October 2010

Diageo plc is a British multinational alcoholic beverages company,

Bk product line

Burger King first opened in Jacksonville in 1953, its menu consisted predominantly of basic hamburgers,
French fries, soft drinks, milkshakes and desserts. After being acquired by its Miami, Florida, franchisees.

BK began expanding the breadth of its menu

1. whopper sandwich (1957) become Burger King's signature product since.

 Whopper sandwich in 1957. This quarter-pound (4 oz. (110 g) hamburger was created by Burger
King's new owners James McLamore and David Edgerton as a way to differentiate BK from other
burger outlets at the time. Since its inception, the Whopper has become synonymous with
Burger King, and has become the focus of much of its advertising.

2. Burger King Specialty Sandwich line in 1979(Donald Smith's Operation Phoenix was initiated in
1978)
 the new line was intended to differentiate the company from other fast food hamburger
restaurants at the time.

 Original Chicken Sandwich

-The primary product in the Specialty Sandwich line

including the Long Chicken, BK Chicken and Chicken Royal in the international markets it does
business.

3. Croissan'Wich in 1983 BK's "Am Express"

 The Croissan'wich was the first major breakfast sandwich product introduced by the company.
 This expansion introduced BK's "Am Express" product line, which added new products such as
French toast sticks and mini-muffins.
4. limited time offers (LTOs)
 To generate additional sales, BK will occasionally introduce limited time offers (LTOs) that
are versions of its core products, or new products intended for either long or short term
sales.
 Texas Double Whopper and various sandwiches made with mushrooms and Swiss cheese