GL BAJAJ INSTITUTE OF MANAGEMENT AND RESEARCH

GREATER NOIDA

Minor Project (PG34)

ON
ITC LTD.

POST GRADUATE DIPLOMA IN MANAGEMENT

TERM -2
BATCH: 2019-21

Submitted by Submitted to
BHAVYA BHARTI Dr. Parul Yadav
Roll No. GM19O49 (Assistant Professor)

1
GL BAJAJ INSTITUTE OF MANAGEMENT AND RESEARCH
GREATER NOIDA

CERTIFICATE

This is to certify that Ms BHAVYA BHARTI (GM19049) PGDM 2019-21 ,

Term – 2 , work exemplified in minor project (PG34) on ITC LTD. under my
mentorship in GL BAJAJ INSTITUTE OF MANAGEMENT AND
RESEARCH , GREATER NOIDA (U.P)

MENTOR Section in Charge Faculty in Charge

Dr. Parul Yadav Dr. Arvind Bhatt Dr. Dileep Singh
(Assitant Professor ) (Assistant Professor) ( Professor)

2
 TABLE OF CONTENT

S No. CHAPTER PAGE No.

1. Industry Analysis 4–8

9 – 11
2. Competitor
Analysis 12 – 16
3. About ITC
17 – 18
4. SWOT
19 -
5. Marketing
Analysis
6. International
Business
7.
Findings
8.
Recommendations
9.
References

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 CHAPTER 1
INDUSTRY ANALYSIS
INTRODUCTION TO SECTOR
Fast-moving consumer goods (FMCG) sector is the 4th largest sector in the Indian
economy with Household and Personal Care accounting for 50 per cent of FMCG sales in
India. Growing awareness, easier access and changing lifestyles have been the key growth
drivers for the sector. The urban segment (accounts for a revenue share of around 55 per cent)
is the largest contributor to the overall revenue generated by the FMCG sector in India
However, in the last few years, the FMCG market has grown at a faster pace in rural India
compared with urban India. Semi-urban and rural segments are growing at a rapid pace and
FMCG products account for 50 per cent of total rural spending.

Current Market Scenario

The three main segments of the FMCG industry are Food & Beverages, Household Care, and
Personal Care. Unilever, P&G, Marico, Nestle are some of the leading FMCG companies in
the world.
The growing Indian economy has opened doors to well-paying employment opportunities in
every sector. This has resulted in a population with greater purchasing power. Most of these
high-income earners are interested in spending on a variety of FMCG products including
luxury products, to lead a good lifestyle.
Brands in India are spending the enormous amount of money on marketing and branding
campaigns to lure these spenders who are among their target audience.

Future Growth

New production facilities are equipped with machinery to reduce the wastage of products
during production. Transport and infrastructure development are improving the methods of
distribution to even the remotest areas of India.
There are economical packages and one-time use packs for the people who have less spending
power or who want the ease of unit packs. With the latest packaging technologies, FMCG
companies are able to innovate and manufacture long-lasting products with the minimum
damage of packages during transportation.

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 INTRODUCTION TO
COMPANY

ITC Limited is an Indian multinational conglomerate company headquartered in Kolkata

West Bengal. Established in 1910 as the 'Imperial Tobacco Company of India Limited',
the company was renamed as the 'India Tobacco Company Limited' in 1970 and later
to 'I.T.C. Limited' in 1974. The dots in the name were removed in September 2001 for the
company to be renamed as 'ITC Limited' where 'ITC' would no longer be an initialism. The
company completed 100 years in 2010 and as of 2012–13, had an annual turnover of US$8.31
billion and a market capitalization of US$50 billion.

A Modest Beginning

The Company's beginnings were humble. A leased office on Radha Bazar Lane, Kolkata, was
the centre of the Company's existence. The Company celebrated its 16th birthday on August
24, 1926, by purchasing the plot of land situated at 37, Chowringhee, (now renamed J.L.
Nehru Road) Kolkata, for the sum of Rs. 310,000.

 1925: Packaging and Printing: Backward Integration

Though the first six decades of the Company's existence were primarily devoted to the growth
and consolidation of the Cigarettes and Leaf Tobacco businesses, ITC's Packaging &
Printing Business was set up in 1925 as a strategic backward integration for ITC's Cigarettes
business. It is today India's most sophisticated packaging house.

 1975: Entry into the Hospitality Sector - A 'Welcome' Move

In 1975, the Company launched its Hotels business with the acquisition of a hotel in
Chennai which was rechristened 'ITC-Welcome group Hotel Chola' (now renamed My
Fortune, Chennai). The objective of ITC's entry into the hotels business was rooted in the
concept of creating value for the nation. ITC Hotels recently took its first step
toward international expansion with an upcoming super premium luxury hotel
in Colombo, Sri Lanka.

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  1979: Paperboards & Specialty Papers - Development of a Backward Area

In 1979, ITC entered the Paperboards business by promoting ITC Bhadrachalam

Paperboards Limited

 1985: Nepal Subsidiary - First Steps beyond National Borders

In 1985, ITC set up Surya Tobacco Co. in Nepal as an Indo-Nepal and British joint venture.
In August 2002, Surya Tobacco became a subsidiary of ITC Limited and its name was
changed to Surya Nepal Private Limited (Surya Nepal

 1990: Paperboards & Specialty Papers - Consolidation and Expansion

In 1990, ITC acquired Tribeni Tissues Limited, a Specialty paper manufacturing company
and a major supplier of tissue paper to the cigarette industry.

 1990: Agriculture Business - Strengthening Farmer Linkages

Also in 1990, leveraging its agri-sourcing competency, ITC set up the Agriculture Business
Division for export of agri-commodities. The Division is today one of India's largest
exporters. ITC's unique and now widely acknowledged e-Choupal initiative began in 2000
with soya farmers in Madhya Pradesh.

 2002: Education & Stationery Products - Offering the Greenest products

ITC launched line of premium range of notebooks under brand Paper craft in 2002. To
augment its offering and to reach a wider student population, the Classmate range of
notebooks was launched in 2003. Classmate over the years has grown to become India's
largest notebook brand and has also increased its portfolio to occupy a greater share of the
school bag. Years 2007- 2009 saw the launch of Practical Books, Drawing Books, Geometry
Boxes, Pens and Pencils under the 'Classmate' brand. 'Paper craft' offers a diverse portfolio
in the premium executive stationery and office consumables segment.

 2000: Information Technology - Business Friendly Solutions

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In 2000, ITC spun off its information technology business into a wholly owned
subsidiary, ITC InfoTech India Limited, to more aggressively pursue emerging
opportunities in this area. Today ITC Info tech is one of India's fastest growing global IT and
IT-enabled services companies and has established itself as a key player in offshore
outsourcing, providing outsourced IT solutions and services to leading global customers
across key focus verticals - Banking Financial Services & Insurance (BFSI), Consumer
Packaged Goods (CPG), Retail, Manufacturing, Engineering Services, Media &
Entertainment, Travel, Hospitality, Life Sciences and Transportation & Logistics.

 2001: Branded Packaged Foods - Delighting Millions of Households

ITC's foray into the Foods business is an outstanding example of successfully blending
multiple internal competencies to create a new driver of business growth. It began in August
2001 with the introduction of 'Kitchens of India' ready-to-eat Indian gourmet dishes. In
2002, ITC entered the confectionery and staples segments with the launch of the brands mint-
o and Candyman confectionery and Aashirvaad Atta (wheat flour).

 2002: Agarbattis & Safety Matches - Supporting the Small and Cottage Sector

In 2002, ITC's philosophy of contributing to enhancing the competitiveness of the entire value
chain found yet another expression in the Safety Matches initiative. ITC now markets
popular safety matches brands like iKno, Mangaldeep and Aim.

 2005: Personal Care Products - Expert Solutions for Discerning Consumers

ITC entered the Personal Care Business in 2005 and the portfolio has grown under 'Essenza
Di Wills', 'Fiama', 'Vivel' 'Superia' ‘Engage’ deodorants.

 2010: Expanding the Tobacco Portfolio

In 2010, ITC launched its hand rolled cigar, Armenteros, in the Indian market. Armenteros
cigars are available exclusively at tobacco selling outlets in select hotels, fine dining
restaurants and exclusive clubs.

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 MISSION, VISION AND VALUE
OF
ITC LTD

MISSION
“To enhance the wealth generating capability of the enterprise in a globalization environment,
delivering superior and sustainable Stakeholder value.”

VISION
“Sustain ITC's position as one of India's most valuable corporations through world class
performance, creating growing value for the Indian economy and the Company's
stakeholders.”

VALUES
“ITC's Core Values are aimed at developing a customer-focused, high-performance

organisation which creates values for all its stakeholders.”

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 CHAPTER 2
COMPETITORS ANALYSIS
ITC LTD

1) HUL
Hindustan Unilever Limited (HUL) is the largest Fast Moving Consumer Goods Company
located in India. It has a rich 80 years of legacy in this field. Almost, nine out of ten Indian
households make use of the products of HUL.

The company works daily for a better future to

make people feel and look good with their various
brands and services. The main product includes
cleaning agents, food products, personal care
products, and water purifiers. It has about 35
brands which span across 20 distinct categories like detergents, soaps, skin care, deodorants,
tea, coffee, ice cream, packaged food, and many more. The main strength of this company is
its innovation. The company’s research center continuously works and develops innovative
products which make HUL lead the consumer goods market. As HUL is considered as
a market leader in consumer goods, it is indeed a top ITC competitor.

2) P&G

A popular American multinational consumer goods corporation, P&G is headquartered in

Ohio, United States. It manufactures a wide range of consumer goods. The company has its

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business operations in five main segments, Grooming, Health Care, Fabric & Home Care,
Beauty, and Baby, Feminine & Family Care.

The company sells their products in about 180 countries and territories mainly through
grocery stores, department stores, merchandisers, membership club stores, baby stores, online
store and through many other channels. It is one of the major providers of hygiene and
healthcare consumables.

One of the main strength of P&G is that it has its own brands which are valued by them and
customers. It has a huge product portfolio and due to which the economy of the sales
increases. Due to their excellent R&D and brand value, P&G is considered a top ITC
competitor.

3) Nestle

Nestle is a food processing industry located in Switzerland. Established in the year 1866,
Nestle is the largest food company in the world based on revenue. The various products of
Nestle include medical food, baby food, breakfast cereals, bottled water, tea, coffee, dairy
products, confectionery, frozen food, ice cream, snacks, and pet foods.

The company has about eight factories and many co-packers. It is a lively company which
provides their consumers with various products of global standards. The company has about
200 brands that range from global to local ones and their products are available in almost 191
countries. The research and development center of Nestle is the world’s largest food and
nutrition research organization. Due to their broad portfolio of products, Nestle is considered
a top ITC competitor.

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4. Godrej Consumer Products
Indian Consumer Goods, Godrej Consumer Products Limited (GCPL) is based out in
Mumbai. It is engaged in manufacturing of
various products which includes hair colorants,
soap, liquid detergents, and toiletries.

The company has many brands which include,

Godrej Fair Glow, Cinthol, Godrej No.1, and
many more. At present, the Group has about 1.1 billion consumers worldwide and across
various businesses. The company is ranked the largest in household insecticide and hair care
players.

The company is also at the top in producing the hair care needs of the consumers. GCPL
creates own strong brands in various business segments. It focuses on innovation and expands
their product portfolio by introducing many new products. Due to their strong market position
in many categories, GCPL is considered a top ITC competitor.

5) Godfrey Philips India Ltd

Godfrey Phillips India Limited is a lead company of the Modi Enterprises. It is one of the
largest cigarette manufacturers in India. The company produces some of the best cigarette
brands in the country which includes Red & White, FourSquare, and Cavanders. Over the
years, Godfrey Phillips India has expanded its portfolio of products outside cigarettes and
tobacco.The company started producing mouth freshener and confectionery segments with
Pan Vilas Silver Dewz, Pan Vilas pan masala, and
FundaGoli candies. In the global market, it collaborated with
some leading players to offer product support, tailor-made
services, and professional services. Due to their service and
product portfolio, Godfrey Phillips India Limited is
considered a top ITC competitor.

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 CHAPTER 3
ABOUT HUL

 About Unilever
On any day, 2.5 billion people use Unilever products to look good, feel good and get more out
of life – giving us a unique opportunity to build a brighter future.

 Making sustainable living commonplace

Great products from our range of more than 400 brands give us a unique place in the lives of
people all over the world.

When consumers reach for nutritionally balanced foods or indulgent ice creams, affordable
soaps that combat disease, luxurious shampoos or everyday household care products, there’s a
good chance the brand they pick is one of ours. Seven out of every ten households around the
world contain at least one Unilever product, and our range of world-leading, household-name
brands includes Lipton, Knorr, Dove, Axe, Hellmann’s and Omo. Trusted local brands
designed to meet the specific needs of consumers in their home market include Pureit and
Suave.

Whatever the brand, wherever it is bought, we’re working to ensure that it plays a part in
helping fulfil our purpose as a business – making sustainable living commonplace.

 A sustainable business plan

We want our business to grow but we recognise that growth at the expense of people or the
environment is both unacceptable and commercially unsustainable. Sustainable growth is the
only acceptable model for our business.

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 Our Unilever Sustainable Living Plan (USLP) is central to our business model. It sets out how
we’ll decouple our growth from our environmental impact, while at the same time increasing
our positive social impact.

Our USLP has three big goals:

 Help more than a billion people to improve their health and wellbeing.
 Halve the environmental footprint of our products.
 Source 100% of our agricultural raw materials sustainably and enhance the livelihoods of
people across our value chain.

 Working with others to build a brighter future

We know that our products must be sustainable at every stage in their life-cycle, not just in
our factories. That means working with others, including our suppliers, consumers,
governments, NGOs and other businesses to help create the major changes that are needed to
address the biggest challenges facing our world.

ABOUT HUL

Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods company
with a heritage of over 80 years in India. On any given day, nine out of ten Indian households
use our products to feel good, look good and get more out of life – giving us a unique
opportunity to build a brighter future.

HUL works to create a better future every day and helps people feel good, look good and get
more out of life with brands and services that are good for them and good for others.

With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin
care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water
purifiers, the Company is a part of the everyday life of millions of consumers across India. Its
portfolio includes leading household brands such as Lux, Lifebuoy, Surf Excel, Rin, Wheel,
Fair & Lovely, Pond’s, Vaseline, Lakmé, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup,
Axe, Brooke Bond, Bru, Knorr, Kissan, Kwality Wall’s and Pureit.

The Company has about 18,000 employees and has sales of INR 37660 crores (financial year
2018-19). HUL is a subsidiary of Unilever, one of the world’s leading suppliers of Food,

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Home Care, Personal Care and Refreshment products with sales in over 190 countries and an
annual sales turnover of €51 billion in 2018. Unilever has over 67% shareholding in HUL.

Our vision

Our vision is to grow our business, while decoupling our environmental footprint from our
growth and increasing our positive social impact.

Sense of purpose
Our business has always been driven by a sense of purpose, a thread that connects us to our
founding companies and their social missions to improve health, hygiene and livelihoods in
their communities.

We continue to believe that business must make a positive contribution to addressing the
challenges the world faces and that this is the only way a business will succeed. In 2009, we
launched The Compass – our strategy for sustainable growth, setting out our determination to
build a sustainable business for the long term.

Sustainability targets

The Unilever Sustainable Living Plan, launched in 2010, laid the blueprint for achieving this
strategy. We continue to work towards the ambitious targets we have set ourselves for halving
our environmental impact, improving the health and wellbeing of 1 billion people, and
enhancing the livelihoods of millions.

We will grow our business by building on our strengths – combining our scale and expertise
with our understanding of consumers in diverse markets to continue providing brands and
services that people want and need. Our sustainable business model is making a difference to
millions of people’s lives and to our environmental impact, and we will keep working to make
these contributions greater. We’re also already seeing evidence that it is strengthening our
business by helping to drive growth and trust, and reduce risk and cost.

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 Purpose, values & principles

Our Corporate Purpose states that to succeed requires "the highest standards of corporate
behaviour towards everyone we work with, the communities we touch, and the environment
on which we have an impact."

Always working with integrity

Conducting our operations with integrity and with respect for the many people, organisations
and environments our business touches has always been at the heart of our corporate
responsibility.

Positive impact

We aim to make a positive impact in many ways: through our brands, our commercial
operations and relationships, through voluntary contributions, and through the various other
ways in which we engage with society.

Continuous commitment
We're also committed to continuously improving the way we manage our environmental
impacts and are working towards our longer-term goal of developing a sustainable business.

Setting out our aspirations

Our Corporate Purpose sets out our aspirations in running our business. It's underpinned by
our Code of Business Principles which describes the operational standards that everyone at
Unilever follows, wherever they are in the world. The Code also supports our approach to
governance and corporate responsibility.

Working with others

We want to work with suppliers who have values similar to our own and work to the same
standards we do. Our Supplier Code, aligned to our own Code of Business Principles,
comprises eleven principles covering business integrity and responsibilities relating to
employees, consumers and the environment.

 |
 Downloads
 |

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 Legal

Our ‘start a little good’ philosophy

Because we can’t change the world unless we first change ourselves.

Switch off the lights when not needed. Don’t litter. Twist that tap shut till it stops dripping
completely. If it still doesn’t stop, get it fixed. Walk short distances instead of driving. Keep
our houses clean. Teach our kids the same.

So how does one change the world?

Simple. Begin with yourself.

We, at Hindustan Unilever have started in a small way.

We have launched numerous initiatives to improve hygiene and access to sanitation across
India. Our rainwater harvesting and other water saving initiatives have helped us save billions
of litres of water. We are creating thousands of job opportunities in remote villages, especially
for women. We have also set up a system of waste management and recycling to curb plastic
waste from polluting the oceans.

The world is facing a crisis today because too many of us didn’t care about how we affected
things. If that is true, then the reverse is also true.

If too many of us start caring about how we affect things, we can make the world cleaner,
greener, safer and better.

We believe we can do so. We hope you do too.

Together, let’s Start A Little Good .

THE ‘LITTLE GOOD’ WE HAVE STARTED

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SWOT analysis of Hindustan Unilever
 Strengths
1) Brand visibility – From soap to mineral water, HUL is shaping the life of 1.3
billion people daily. Being in consumer goods market with its 20 consumer categories such as
soap, tea, detergents, shampoo etc. & each having large assortments, helped HUL in
occupying the large shelf space of Grocery /departmental stores which itself explains the
acceptance/demand of their products in the market.

2) Market leader in consumer goods: According to Nielsen data 2 out of three Indian
consumers use HUL products. HUL used selective targeting strategy to emerge as a market
leader in the Indian market.

3) Innovative FMCG Company: Hindustan Unilever Research center (HURC),Mumbai &

Unilever Research India, Bangalore ,both research facilities were bought together in a single
site in Bangalore in 2006.Employees in this facility continuously working & developing
innovations in products & manufacturing processes which is helping the HUL to set it as
front-runner in the consumer goods market.

5) High Brand awareness: By signing popular celebrities for the advertisements of their
products HUL has created positive word of mouth over the ages which helped them in social
acceptance of their products intelligently targeted & meant for different income groups.

6) Product line: It offers product categories namely oral care, personal care, household
surface, fabric care and pet nutrition etc. having deep assortments across the product
categories.

8) Market share: Through high penetration in the market, HUL had managed to hold their
high market share in different product categories.

 Weaknesses
1) Decreasing Market share: Competitors focusing on a particular product & eating up
HUL’s share, like Ghadi & Nirma detergent eating up HUL’s wheel detergent market share.

17
2) Large number of brands in different product categories: Sometimes having broad
brand portfolio can lead to confused positioning. Price positioning in some categories allows
for low price competition like AMUL captured Kwality’s market share.

 Opportunities
1) Expanding market: By penetrating more in the rural markets through its project Shakti
AMMA and transition of unorganized business to organized one will lead to further
expansion of the consumer goods market.

2) Awareness in usage rate of consumer goods: People getting more aware and conscious
about the usage may be through advertising /word of mouth /doctor prescription ,is resulting
in increase in usage rate of the these products.

3) Increasing Income levels: Due to stable political scenario, improved literacy rate &
controlled inflation, disposable income of the people is increasing thereby resulting into
upsurge in demand & changing their lifestyle.

 Threats
1) Competition in the market: With increasing number of local & national players it’s
becoming very hard for the companies to differentiate themselves from others. There is also
threat from counterfeit products destroying its brand image in the market.

2) Price of commodities: Increasing price of commodities will result in further increase in

the price. Further increase in price will result in decrease in sales, margins & brand switching.

3) Buyers power: With highly diversified consumer goods market where there are lots of
brands claiming different sorts of benefits, it’s very difficult for consumers to stick to a
particular brand & hence results into brand switching where consumer got power to select a
brand based on several factors like availability, reference group recommendation, preference
& price.

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 CHAPTER 4

MARKET ANALYSIS

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 CHAPTER – 4

SWOT ANALYSIS

It is an analysis which talks about a company’s strengths and weaknesses and tries to figure
out opportunities and threats which a company is most likely to meet in the future on the basis
of current happenings. This analysis is conducted to improve operations and competitiveness
of the company, dealing with risks efficiently, to discover emerging opportunities for the
company and to use resources efficiently. SWOT analysis can be conducted in terms of the
points given in the template shown in the image below-

1. Brand image– ITC is the most valuable brand of India with net income of Rs. 10,471 crore
in 2017.

2. Competence– ITC has a track record of 100 years of presence, quality, consistency and
continuous progress, expansion and diversification.

3. Market position– ITC is dominating Indian tobacco market by selling 81% of the
cigarettes and cigar such as Gold Flake, Gold Flake Super Star, Wills Navy Cut, Premium
Lights, Classic (Regular, Verve, Menthol, Menthol Rush, Citric Twist, Ice Burst, Mild &
Ultra Mild) etc.

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4. Core competency– ITC is India’s largest seller of branded foods with sales of over Rs.
4600 crore in 2012-13. Its most famous food brands are Aashirwaad, B Natural, Sunfeast,
Yippee! , Bingo! And Candyman.

5. Leader of other sectors– ITC has India’s largest hotel chain with over 90 hotels
throughout India. ITC is exclusive franchise holder of two brands owned by Sheraton
International Inc

1. Declining industry trend– Legal cigarette business has witnessed a 25% decline in
volumes from 2012-13 which has affected the profits of ITC Limited.

2. Tax reforms in India– Under the newly enforced Goods and Services Tax Act, 2017 tax is
charged at a higher rate than before GST which is exacerbating the business especially
cigarette business of ITC.

3. Multiple brands– ITC Limited has way too many brands and its business is expanded to
various different industries which is causing brand dilution.

4. Debt– ITC has total debt of 3.38 billion this is much higher than that of the sector and
significantly higher than that of the Total Debt Industry.

5. Dependence on tobacco products– ITC Limited is largely depending upon tobacco

products which may become detrimental to its progress in future.

1. Growth rate of the economy– Growth rate of Indian economy is expected to be 7% that
means new opportunities will arise in future in different sectors and industries of the
economy.

3. Unchanged interest rate– In the meeting of the Monetary Policy Committee of the
Reserve Bank of India held in October, 2017 RBI left the repo rate unchanged (6%)
consequently, banks will not increase interest rate on the amount of loan that they will
advance to borrowers hence raising debt funds will not be expensive for further expansion or
diversification of the business.

4. Growing demand in FMCG sector– Increasing urbanization and a growing middle class
are resulting in an ever-growing demand for processed food in the FMCG sector consequently
a total investment of Rs. 68,000 crore has been proposed from various global and domestic
companies in the World Food India, 2017 out of which ITC is planning to invest Rs. 10,000
crore in food processing over the next five to seven years which will ultimately reduce the
over dependence of ITC on tobacco business.

21
1. Competition– ITC Limited is facing and will face in future, intense competition from
domestic and foreign companies in various industries.

2. Compliance– GST has imposed stricter and heavier compliance regulation and filings
which will ultimately increase the cost of compliance of ITC.

3. Inflation effect– In July, 2017 fuel prices increased to 5.56% consequently freight and
transportation charges will increase.

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 Chapter 5

FINDINGS
 The consumer of ITC LTD product are very satisfied by the quality and features of the
product.

 The pricing policy of classmate is not economical according to the consumer.

 The reason of its success is its promotional strategy and quality of product.

 The demand of the product is high due to brand image of the company

 It has a huge coustomer base

 ITC knows the their strength and weekness in the personal care market ,so they are
applying new concept overcome the wekness

ITC is now providing more margines , credit facilities,exiting offers to the retailers
and wholesaler.

23
 CHAPTER 6

RECOMMENDATION
 The company should come up with the idea of retail store of food product all over the
india following the the strategy of umbrella branding.

 The company can come up with new initiatives to tie up with the Retails food joints
Like Mc Donald, Pizza Hut, Dominos, Smoking Joe’s etc and other food joints so that
they use Aashirvaad atta at a discounted rate or discount coupon can be given to the
outlets if they are using this product of ITC.

 The company can launch a new idea where they can export branded Atta to other
exporting countries where they are already exporting wheat. ‘Aashirvaad ‘ brand Atta
was exported to New Zealand, Australia, US and Canada but the government has
imposed certain restrictions on such exports for ensuring food security on wheat based
products. The company can suggest that value added food products should not be
banned from exporting but some certain restrictions can be imposed on the company
to import an equivalent amount of wheat in the country.

 ITC’s growing presence in agriculture, food and personal care products is enabling a
synergy of R & D capabilities to venture into future products which can be aimed at
nutrition, health and well-being. This special attention can be used to take care of the
various health disorders in the country and several long term arenas can be created for
these unique propositions. These R & D centre can be used to address the areas of
heart related and diabetes related problems. The company is already moving in this
direction by setting up R&D centre at Bangalore which will provide the requisite
platforms to deliver such future products.

 The company can approach the government or distribute their food products & other
categories in Military canteens and can sell them to NGO’s that gives the evening
meals to the children as part of mid-day meal scheme.

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 Chapter 7

REFERENCES
https://marcepinc.com/industries-detail/future-of-fmcg-sector-in-india

https://en.wikipedia.org/wiki/ITC_Limited

https://www.itcportal.com/about-itc/profile/history-and-evolution.aspx

https://www.itcportal.com/sustainability/sustainability-report-2006/html/itc-mission.aspx

https://www.google.com/search?q=no+of+employees+in+itc&rlz=1C1CHBF_enIN862IN862&oq=no.o
f+employee+in+itc&aqs=chrome.1.69i57j0l5.12748j0j7&sourceid=chrome&ie=UTF-8

https://www.google.com/search?rlz=1C1CHBF_enIN862IN862&ei=_gZwXbHfGb7Fz7sPnKG94As&q=t
urnover+of+itc&oq=turnover+of+itc&gs_l=psy-ab.3..0j0i67j0l3j0i22i30l5.4425.6424..7547...

https://www.google.com/search?rlz=1C1CHBF_enIN862IN862&q=organisation+structure+of+ITC+LT
D+for+FMCG&tbm=isch&source=univ&sa=X&ved=2ahUKEwiXxI_667fkAhWa73MBHax7B2IQsAR6BAg
GEAE&biw=1366&bih=608#imgrc=2s6hej84oqrnJM:

https://www.ibef.org/industry/fmcg.aspx

https://pdfslide.net/documents/pest-analysis-itc-55844d9138f18.html

https://ilmashuza.wordpress.com/2017/11/27/case-study-1-swot-analysis-of-itc-limited/

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