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Finance:
What is ROI? (If it is 10% for 100 Rs you will get 10 Rs. If many projects are presented to the Finance
dep they will choose the project which has highest ROI)
What is Break even time? (Time taken to get back the investment. If it is 24 months , it means it will
take 24 months for the company to get back it investment. Again shorter the Breakeven time better
the project)
What is the additional cash flow generated from the project? Is it high or low?
What is the increased % of profit for the company if they launch this project?
How long these projects need to be funded? (Is it updated year over year or is it one time product) { it is
info marketing & sales dep should be knowing}
Operations dep:
Do we have enough resources to manufacture this project? If not where to procure? How long it will
take, if it takes long will it affect breakeven time?
Are we going to make or are we going to outsource? If we are making do we have the capability to
do so( manufacturing line, labour skills, etc). If we are about to outsource will it affect the quality , if
it is affected our customers will not buy more and the whole investment will be in soup
If it distributed what is the distribution channel? Are we going to supply it along with our existing
products? If we do so is there any chance for cannibalization?
If there is any defect how the reverse logistics work? How we are going to collect the feedback from
the market( Through retailers, distributors)
Marketing Dep
Are we trying to introduce a brand new concept or a updated version or slightly better version than
competitor? Because based on this answer you need to decide how your marketing strategy will
work? How long it will take competitors to imitate the same. Also based on this answer test the
customer retention, brand loyalty and switching cost?
For ex: I introduce a brand new 125 cc Scooter with Bluetooth connectivity. It will take 2
years for the competitors to copy me. Is two year is enough for me to achieve the breakeven. Within
2 years can I establish the strong customer base
What is the product life cycle time in year or months? How you are gonna to map it with the ROI &
Breakeven period
What are the assumptions about the customer market & external business environment
If the underlying assumption changes what will be the impact on finance department
Strategy
Why we are launching this project ? What exactly we want achieve by launching this product? (
Customer retention, market share, profit etc etc)