Aim current Target time

sales increase 13,000,000 20,000,000 10 months

size
product pure organic current product 8-oz
shelf life 50 days in compare to others 30 days 32-oz
Last 10 yr CAGR 62.70% ( 100000 to 13mln) multi-pack

Organic fod market 6.5 bln 1999 outlet share Gr. Rate(%/yr)
13.3 bln 2003 supermkt 97% 3
CAGR 0.196% nat. str 3% 20

Ref. Yogurt Mkt 1.8 Bln $ 2.3 bln units * 44 % consumer - need for wider range- scope for
natureview share 0.72 % 0f total mkt
24 % in ntrl store

Broker's fee 4% of total sales Supermkt Charges

supermkt natrl food Slotting Fee per SKU per retail chain
distributor margin 15% 9%
retailer margin 27% 35% Regular trade promotion
whlsle - 7%
 data of natureview farm
flavour revenue in mln 1 case Manuf. Cost share in supmkt % Gr. Rate (%)
12 86% 11.18 12 0.31 74 3
4 14% 1.82 6 0.99 8 2
13 9 12.5

org.
predicted Gr. Of consumer price of price of
organic yogurt % 8oz 32oz price of multipack
20% 46 0.74 2.7 2.85
29 0.88 3.19 3.35

or wider range- scope for new products

SKU per retail chain 10000

8000 avg
Gr. Rate (%)
 sku size
to expand 6 8oz
NE w
retail chains 11 9

Slotting expense 1,200,000 expected additional 29,166,667 units in 10 months

Adver. Expense 2,400,000 sales
Addnl SG&A expense 320,000
Addnl Sales ($) 14209658 0.487188 natureview markup
total sales 27,209,658

Addnl COGS 9041666.67 supermarket

total COGS 17231667 natureview cost
natureview markup
Gross Pr. 9,977,991 distributor markup
Retailer markup
total expense 9,333,333

net income 644,658

supermarket Natural Food Channel
0.31 cost 0.31
0.42315 markup+broker 0.434
0.4866225 Seller 0.46438
0.618010575 Distributor 0.506174
Retail store 0.683335
 sku size nationally
to expand 4 32oz 64 chains

Slotting expense 2560000

Adver. Expense 480000 expected additional 4,583,333 units in 10 months
Addnl SG&A expense 160,000 sales

Addnl sales 8147236.19 Natureview markup 1.777579

Total sales 21,147,236

Addl cost 4537500

Total cost 12727500

Gross profit 8,419,736

Total expense 8,245,000

net profit 174,736

 sku size Natural food
to expand 2 Multipack

Adver. Expense 250,000 expected additional 1,500,000 units in 10 months

Addnl SG&A expense sales
Complimentry cases 125625
Additional sales Rev 5025000 total sales 18,025,000

Gr. Profit 1889400 37% of additional sales

Total Gr. Profit 6699400

total expense 5,126,625

Net Profit 1,572,775

itional sales
5250000
2400000
320000
1200000
870000