BUILDING BRAND LOYALTY THROUGH

SOCIAL NETWORKING SITES IN PAKISTAN

M.PHIL THESIS

A Thesis Submitted in Partial Fulfillment of Requirement for the Degree

of Masters of Philosophy in Leadership and Management Studies.

BY

ABDUL SABOOR KHAN

NDU-LMS/M.P-14/F-162

SUPERVISOR
DR. GHULAM SHABBIR KHAN NIAZI

DEPARTMENT OF LEADERSHIP AND MANAGEMENT STUDIES

FACULTY OF CONTEMPORARY STUDIES
NATIONAL DEFENCE UNIVERSITY,
ISLAMABAD, PAKISTAN
2014-2016
 CERTIFICATE OF COMPLETION

We hereby recommend that the dissertation submitted by Abdul Saboor Khan titled “Building
Brand Loyalty through Social Networking Sites in Pakistan” be accepted in partial fulfillment
of the requirement of degree of MPHIL in the discipline of Leadership and Management studies,
National Defence University, Islamabad.
 STUDENT DECLARATION
I, Abdul Saboor Khan, a student of M.Phil, Department of Leadership and Management Studies

(LMS), National Defence University, Islamabad, hereby declare that this research is my own work.

The content of this research has not been written or published by anyone else, except where due

referencing has been made in the thesis. The material in this thesis is submitted for the degree of

M. Phil in Leadership and Management Studies in the National Defence University Islamabad,

and it has not previously been submitted for any other degree in any university/institute.

__________________

ABDUL SABOOR KHAN

NDU-LMS/M.P-14/F-162
Department of Leadership & Management Studies
Faculty of Contemporary Studies
National Defence University, Islamabad
 SUPERVISOR DECLARATION

It is declared, to the best of my knowledge that, Abdul Saboor Khan, student of Master of

Philosophy, Department of Leadership and Management Studies (LMS), National Defence

University Islamabad, has accomplished her research in the given duration. The research was

carried out and the thesis was prepared under my direct supervision and research work is not

intimated from anywhere and this is the original research work of the student.

(LEADERSHIP AND MANAGEMENT STUDIES

FACULTY OF CONTEMPORARY STUDIES)
NATIONAL DEFENCE UNIVERSITY, ISLAMABAD

Name: Abdul Saboor Khan

M.Phil Scholar (LMS), FCS
National Defence University
Copyright © 2016 by Abdul Saboor Khan

All rights are reserved. No part of the material protected by this copy right notice may be

reproduced or utilized in any other form or any means, electronic or mechanical, including

photocopying, recording or by any information storage and retrieval system, without the

permission from the author.

Abdul Saboor Khan

M.PHIL SCHOLAR
National Defence University