Week 1 Blog: 

What have you been asked to do? 

We were given a brief from which we picked 2 
projects, due to my dislike of working with others due to 
bad past experiences and a love for the creative side of 
creative media I chose to produce 2 animated pieces of 
work. The plus of doing this is it has fewer restrictions 
compared with live-action as you get to create 
everything. 
 
Why have you chosen this target audience? 
I have chosen the 25-to-40-year-old target audience 
as I can more easily get into contact with people of this 
age range rather than 5-to-12-year-olds. This would also 
allow me to go darker with my productions as people are 
less likely to be scared by it rather than shock and awe. 
 
What two productions have you decided to make? 
I have chosen to do an animated verse of Nirvana’s 
‘Come As You Are’ as well as a short animated horror 
titled ‘Killer I.P’. This was what I decided after a long 
stream of projects I felt no passion for. I chose the song 
as people from my target audience will recognise it from 
their youth, especially the older part of my target 
audience. 
 
How do they allow you to improve your skills? 
These will allow me to practice my animating skills 
for future productions, this will also allow me to focus 
more on art and audio skills rather than filming as I feel I 
am better behind the camera rather than in front. 
 
How did the focus group help you to select your idea? 
I have yet to film and edit these but hopefully, I will 
get these done by the end of next week. 
 
Are you on track for this week? 
I am slightly behind but when people get back to me 
about my interviews I will be able to catch up. 
 
What work needs to be completed for you to catch up? 
I need to film and edit my interviews but hopefully, 
that will be all. 
 

Week 2: 
What did you find out about your target audience 
through your secondary research? 
I found out that they usually have university-level 
education and a job that requires that level of education. 
They also have the highest amount of social connections, 
sending a median of 50 texts a day, and can multitask 
when needed. They usually pay up to 40% of their wages 
in taxes and will prefer to watch factual, sports and 
true-crime programming. They also spend less on 
themselves but more on their family. 
 
How will this help you in adapting your idea to meet the 
chosen audience? 
I will include references to serial killers in ‘Killer I.P’ 
as well as showing the main character of my music video 
as a businesswoman when she’s older and regretting it. I 
came to this idea following extensive research into my 
target audience and what lives they lead. Even though 
they have the most education some still end up in 
dead-end jobs that they hate. 
 
How useful was interviewing people from your chosen 
target audience? 
Once I actually get the interviews I believe they will 
be very useful for me. 
 
Was it difficult to get a large response to your survey? 
How could you improve the number of respondents for 
your FMP? 
It was very difficult to get responses to my surveys, I 
could try using different platforms on social media or 
even ask my teachers to send it to others within the 
target audience. 
 
Week 3: 
What genres have you chosen and why? 
I have chosen alternative rock as my music genre as 
well as horror for my short animation. These are 2 genres 
that my target audience show more interest in compared 
to comedy or pop music which are also very popular 
genres. 
 
What have you learnt from your secondary research this 
week? 
I have learnt that for something to be considered 
scary it doesn’t have to show you the monster as just an 
implication of fear is scarier than showing the beast 
people fear. 
 
How will this influence what you include in your 
productions? 
 I will include music to create a scarier atmosphere, 
building sounds up to a breaking point of the scene. I will 
keep the killer faceless. I plan on making the scenes feel 
realistic. I will also try to show character relationships as 
well as bring them to a breaking point. 
For my music video, I might try to use symbolistic 
scenes to make a character look or feel trapped or seem 
free and innocent, as well as showing the divide being 
broken. I will try to add depth to my characters. 
 
What are the key conventions for your chosen genres? 
The key convention for a narrative music video is to 
show a narrative while having performance elements as 
well. The key conventions of horror are to show tension, 
fear and a show how those emotions impact the 
characters, be it psychological or physical. In some 
cases, you can show the monster be they human or not. 
 
What ​must ​you include for it to be that genre? 
For my work to match the genres the music video 
must show a clear narrative and for the horror short, it 
must show a clear reason that people would be afraid of 
the monster. 
 
Are you on track for this week? 
For once I am actually on track. 
 
What work needs to be completed in your own time? 
I still need to complete the work from week 1 and 2. 
 
Week 4 
What have you learnt from your primary research this 
week? 
From my primary research, I have learnt that in 
order to make my horror production scarier I need to 
add subtly changing background music or something 
akin to that effect. 
 
What developments do you need to make to your 
production for it to meet these codes and conventions 
requirements? 
I need to change the number of frames I draw for it 
to last long enough. I will attempt to use things I have 
seen in other productions such as the eerie amount of 
detail or the sketchy but understandable drawing style. 
 
How did processing the results of your research help you 
to understand it thoroughly? 
I still do not understand the wording of certain sites 
I used for research, however, this is more likely to be a 
problem with the way my brain works rather than how the 
websites are written. 
 
Are you on track for the week? 
I am mostly on track for this week. 
 
What work needs to be completed in your own time? 
I need to draw out the frames for both productions. 
 
Week 5 
What did you learn from your planning? 
I learnt from my planning that I will, in fact, need 
more time to film than I originally thought. 
 
How will this be useful as your production process 
continues? 
This will help me adjust things that I need to fix in 
the time that I do not spend filming or drawing the 
frames. 
 
What issues did you encounter whilst planning and how 
did you overcome them? 
I have encountered issues such as having to cut 
down on detail or make my work quicker and therefore 
with less quality. When I wanted to print out my images I 
had a major issue with the printer ink. I asked James, my 
marking teacher for help and we printed the images out 
smaller and it took much less ink and was incredibly 
quick. 
 
How much work did you complete outside of the lessons? 
To be honest, I only worked on the frames outside of 
class, I prioritised them over everything. 
 
Are you ready to film next week and if not, what do you 
need to complete to be ready? 
I am ready to film next week. 
 
Are your storyboards up to standard? 
As my production is stop-motion I do not need to do 
storyboards. 
 
Week 6 
How did you find the filming process? 
 The filming process was very easy as all I needed to 
do was photograph each of the frames after they were 
printed and positioned correctly. 
 
Did you encounter any problems during filming? How did 
you overcome them? 
I had the problem of controlling my pets but I just 
got my parents to monitor them whilst I filmed. I also had 
a minor mental breakdown over how it looked. During my 
initial shoot, everything was out of focus, then during my 
second shoot, it was a bit too yellow. These are things I 
will take into account for my FMP. 
 
After reviewing footage, what do you feel you need to 
reshoot? 
I do not feel like I need to reshoot anything. 
However, I will admit my idea became a lot shorter due to 
time constraints.  
 
What new techniques from your previous units have you 
tried to use? 
I haven’t actually used any techniques from previous 
units as they would only be well executed in video format 
instead of stills. 
 
Are the locations you filmed at suitable for your 
production? 
My locations are suitable for my production, the 
main problem will be the lighting. 
 
Are you keeping up with your production schedule? 
I am actually keeping up with my production 
schedule. 
 
What footage still needs capturing? 
I need to film my other production. 
 
Week 7 
How did you find the filming process? 
I found the filming process fairly easy after I had 
sorted all my problems out. With my second production, I 
had the issue that after I had fully edited it. It still looked 
too orange, This is something I will need to take into 
account for my FMP. 
 
Did you encounter any problems during filming? How did 
you overcome them? 
I didn’t encounter any more problems this week, 
whilst filming, however, upon watching it back I realise 
now it looks wrong in colour but just slightly. 
 
After reviewing footage, are you happy with what you 
have captured? 
After reviewing the footage I am happy with the 
footage I have, even though it will need 
colour-correcting. 
 
Have the techniques you planned on using turned out 
well? 
The techniques I used worked out pretty well, but 
those are just my thoughts. 
 
Week 8 
How are you finding the editing process this week? 
 Once I found out the correct way to input the images 
I found it very easy to edit. 
 
Have you encountered any problems whilst editing? How 
did you overcome them? 
I encountered some issues with inputting how long 
the frames should last but I managed to edit it to make 
all my issues with the edit vanish. 
 
Are there any new techniques you are trying to use 
during this editing process? 
Batch processing images to input them with less 
trouble once they’ve been imported into premiere pro. 
 
Are you on track with all of your work? 
I am mostly on track. 
 
What work needs to be completed outside of lessons? 
I’m sure something needs to be completed but it has 
currently slipped my mind. 
 
Week 9 
How did you find the editing process? 
As I said before once I knew how to correctly edit 
and input things I found it easy and quick. 
 
Have you encountered any problems whilst editing? How 
did you overcome them? 
I haven’t encountered any problems since last time. 
 
Are you happy with the outcome of your productions? 
Why? 
 I am reasonably happy with it. Then again I hold 
myself to extremely high standards which can be very 
unattainable and harsh sometimes. 
 
How did your productions meet your target audience? 
I believe that they meet my target audience as the 
people I know within my target audience are pleased with 
it, my cousins that I have sent my productions are 
pleased with the quality and the storyline for both 
productions. 
 
What aspects of your productions could have been 
better targeted to your audience? 
I don’t know what could’ve been better targeted 
towards my chosen audience, possibly the character 
design or how dark the horror short was. 
 
How effectively have you matched the codes and 
conventions you researched earlier in the unit? 
I think I did pretty well with matching the codes and 
conventions for both, for example having dark 
backgrounds like the forest in my horror short matched 
the codes and conventions pretty well. 
 
How do you feel your work compares to existing 
professional productions? 
I feel my work is lacking but then again animation in 
such a short time frame is rather difficult. 
 
Are there any areas where your production falls short? 
How would you improve it next time? 
I would definitely improve my editing but also maybe 
change the colour grading.  
 
What have you learnt about yourself to take into the 
Final Major Project? What do you personally need to 
improve on? 
I have learnt that I take extreme pride in producing 
an excellent art piece, so, even though it might take 
forever to produce I am hoping that I can improve my 
artwork for my Final Major Project. 
 
Are you on track with all of your work? 
I’m not too sure but I should be close. 
 
What work needs to be completed outside of lessons? 
Uploading my pitch. 
 
Week 10 
How did you choose to pitch your idea? 
I chose to do a powerpoint presentation but mainly 
talked through how I did everything. 
 
What made your pitch stand out and be different? Why 
would it convince someone to invest? 
I Included a lot if my own artwork in my pitch and I put 
reference Images on the screen so I could go into detail 
about certain things, for example, the importance of 
locations and characters. 
 
How did the pitch go? 
I think it went rather well even though I was 
extremely nervous. 
 
Is there anything you would do differently in your next 
pitch? 
Definitely rehearse like a million times.