Journey to Cloud IBM Competitive Competitive Landscape Responding to

– Solution Value Advantages Objections

An organization that is Cloud AWS OBJECTIONS vs. AWS:

complacent, inert or passive in IBM Cloud is trusted to be fast and secure • Public cloud leader; built on hosting raw • IBM does not provide developers “freedom”.
the face of unprecedented in support of a client’s journey to Cloud. infrastructure, and now expanding in enterprise AWS represents 21st century lock-in. Once a
levels of disruption and Thousands of enterprises across 20 IT. Focus on self-service, digital delivery, price customer builds apps using AWS APIs, they are
fundamental business changes industries depend on IBM Cloud. and robust technology and services partner locked-in to AWS. AWS lacks SLAs on many
ecosystems. Minimal hybrid options; starting offerings and their hybrid vision appears to be
from new social trends and What is IBM Cloud?
narrow on-prem capability in 2H 2019 AWS or nothing
digital technologies may A full-stack cloud platform that spans
become extinct. Cloud, AI, Microsoft OBJECTIONS vs. Microsoft:
public, private and hybrid environments.
Security and Digital Strategy Build with a robust suite of advanced data • Broadest cloud portfolio. Deep presence with • IBM is suitable for monolithic applications, not
from IBM provides you with the and AI tools, and draw on deep industry enterprises across data centers and LOBs. Hybrid for next-gen apps. You can build a next-gen app
infrastructure, tools, and expertise to help you on your journey to the offering provides strong symmetry between its based on Watson, IoT, NoSQL, and OpenWhisk
cloud. public cloud and on-premises. Does not sell or quickly by dragging and dropping. Microsoft has
support to succeed and grow. support native VMware virtualized environments. no ultra-low code platform like Node-Red that
We empower you to offer new Public Cloud
Their massive partner ecosystem means you will spans serverless / DBs / IoT / cognitive.
experiences through a new and Full-stack, globally deployable hyperscale rarely compete with Microsoft alone
OBJECTIONS vs. Google:
disruptive focus on business public cloud
Google
model innovation and market Private and Hybrid Cloud
• IBM lacks true Public cloud. IBM bare metal
activation. We help you • Newcomer to enterprise cloud, making inroads on service delivers the best price-performance for
the back of developer appeal, low cost storage, most demanding workloads. Notice Oracle,
accelerate the building of new Private cloud for local deployments.
big data, and AI. More likely a threat for individual AWS, Microsoft and others now offer bare metal
Integration, orchestration and
expertise and new ways to work workloads than for an enterprise cloud decision
management for hybrid/multi-cloud
in a technologically-focused,
digital-enabled environment.

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 Competitive
Landscape Matrix IBM AWS Microsoft Google

Public Cloud Services

(IaaS/PaaS)

Bare Metal

Dedicated Virtual Servers

On-premises Private Cloud

On and Off Prem Container
support
Custom Cognitive solutions

Security Tools and Services

Multi-Cloud Management
Off-prem VMware supported
environment
Managed Services / Professional
Services

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