SOLUTION SPOTLIGHT

Analytical 45,000
Consumer
breadcrumbs Segments

beyond Soccer &

15,000+
Carnivals in Unique
Market
Territories
South America

More than Soccer and Carnivals to Brazil and Argentina,
the other unique features to these South American
countries are its distribution of consumer segments.
IQturf while building region specific scores for South
America, finds market potential on their strong local
administrative systems. This is reflected in their
urbanization which exceeds 85% of local population.
Over 45,000 analytically vibrant segments to create unique
offerings
 Swift deployment enablers for Telecom, BFSI & CPG
industries with regional business targets.
 Analytic accelerators for over 15,000+ unique market
territories to provide region specific thrust.

IQturf analytical accelerators comes with region specific  Channelize marketing merchandise for potential target
data on market segments and territories, so it is easier segments across all portfolios / SKUs.
to map Regions and Municipalities of Brazil. Similarly,  Custom made connectors to integrate with legacy CRMs
our analytical modeling deployment tool has over 3,500 / ERPs to improve sales.
municipal specific in-built scoring engine for BFSI,
Consumer Goods and Telecom, that streamlines
With more than 85% urban population in Argentina and Brazil,
marketing process in Argentina
the local business needs clear visibility to their sales targets. By
Sales Rollout using socio-demographic and economic clusters built by IQturf,
Spatial Distribution Strategies the task of market planning is simplified.
Market Analytics
Planning  Ready to deploy architecture
Market  Rapid custom built analytical models for domain specific
Penetration
Micro Level applications
Planning
 Cloud & Hybrid Enterprise Offerings available
Potential  Groups, Professional & Enterprise Editions
Mapping
 Mobility Solution with Android
 Transaction based Pricing Model

About IQturf Consulting Services

IQturf’s proprietary analytical scores IMarqE and MobizScore are proprietary analytical products of IQturf. Our
Comprehensive range of services delivers end-to-end research &
analytics offerings. Our services help organizations to enhance their
embedded predictive engines helps to business decision with advanced analytics and strategic intelligence. We
use predictive analytical framework and emerging technologies to

explore the bottom of pyramid with grass understand the likelihood of propensities across customer life cycle for
achieving desirable business targets to clients.

root market intelligence.
ICT | BFSI | Media | FMCG | Telecom | Durables | Automotive | Government
Our proprietary Analytical Modules and Quality Frameworks offer tailor-
made best practices that comes to you with process expertise. IMarqE,
MobizScore and our related analytical solutions are supported by our
global partner ecosystem, besides our commitment for analytical
proficiency.
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this Spotlight.

For inquiries or requests : support@IQturf.com IQturf is analytics driven high impact growth consulting firm www.IQturf.com