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possesses nearly 65% of the market share.
Tropicana also has a large presence in Latin
America, Europe and Central Asia. Competing
products include Simply Orange (owned by the
Minute Maid division of The Coca-Cola Company)
and Florida's Natural (a Florida-based agricultural
cooperative that differentiates itself from the
competition by using only Florida grown oranges;
Tropicana and Simply Orange use a mix of
domestic and foreign stock).
c In Australia, Daily Juice (owned by National Foods)
is a major brand of partially fresh partially
preserved[6] orange juice. The Original Juice Co.
(owned by Golden Circle produced a fresh no-
concentrate (with no preservatives) form of juice
marketed as part of their 'Black Label' range of juice
products. Both these products, along with other
brands are sold in the refrigerated section of
supermarkets throughout Australia.
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c Some producers add citric acid or ascorbic acid to
juice beyond what is naturally found in the orange.
Some also include other nutrients such as calcium
and Vitamin D, not found naturally in oranges. Low-
acid varieties of orange juice are also available.
Omega-3 is sometimes added to orange juice from
fish oils.[7]
c [
c Orange juice usually varies between shades of
orange and yellow, though some ruby red or blood
orange varieties are a reddish-orange or even
pinkish. This is due to different pigmentation in ruby
red oranges.
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