REVISED

Downtown Oakland Association Board of Directors Meeting

Wednesday October 2, 2019 – 11:00 A.M.
City Center 5-Star Conference Center-500 12th Street, Suite 105
Agenda
1. Call to order, Michelle Lane

2. Introductions

3. Approval of the minutes of the May 1, 2019 meeting Action Item

4. Financial report – Tori Decker

Action Item
a. Approval of
2020 Proposed Annual Budget by Category to be Submitted with the Annual
Report and Budget to the City
Action Item
5. Consideration and Approval to include a request for a 5% annual assessment
increase in the 2019
Annual Report and Budget to the City
Action Item
6. Board elections
a. Review of open seats and nominees
b. Approval of currently seated property owner nominees Action Item
c. Approval of new property owner nominees Action Item
d. Approval of business tenant and community at large nominees
Action Item
e. Approval of nominations solicited from the floor Action Item

7. Nominations of officers for the coming year

a. President Action Item
b. Vice President Action Item
c. Secretary Action Item
d. Treasurer Action Item

DOWNTOWN OAKLAND ASSOCIATION

388 19th Street   Oakland, California 94612

Phone 510.238.1122   Fax 510.452.4530   info@downtownoakland.org   www.downtownoakland.org
 8. Public comments and announcements

9. Clean and Safe Updates

10. Marketing and Branding Updates

11. Other

12. Next meeting date: Joint Board Meeting – December 4, 2019 at 9:00am

13. Adjournment

BROWN ACT:
Government Code 54950 (The Brown Act) requires that a brief description of each item to be transacted or
discussed be posted at least 72 hours prior to a regular meeting. The Corporation posts agendas with the City at 1
Frank H. Ogawa Plaza, #101. Action may not be taken on items not posted on the agenda. Copies of the agenda
are available from the Downtown Oakland Association at 388 19th Street, Oakland, CA 94612. Meeting facilities
are accessible to persons with disabilities. If you require special assistance to participate in the meeting, notify our
office at 510 238-1122 at least 48 hours prior to the meeting.
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Downtown Oakland Association and Lake Merritt/Uptown District Association

Joint Board of Directors Meeting
Wednesday, May 1, 2019 – 8:30 a.m.
Training Room of the Kaiser Center Conference Center – 300 Lakeside Drive, Ground Floor
Minutes

Present: Deborah Boyer, Michelle Lane, Kim Bardakian, Laurie Berberich, Jamie Flaherty-Evans, Charise
Fong, Mike Guerra, CJ Hirschfield, Chris Kwei, Sara May, Ke Norman, Karissa Obeso (by phone),
Dan Pitcock, Greg Pasquali, Don Rogers, Ruth Simon, Samantha Stires, Ramsey Wright

Absent: Jamie Choy, Adam Chall, Tanicia Jackson, Terry Wood

Staff: Steve Snider, Andrew Jones, Victoria Decker, Tamiko Garner

General Counsel: Daniel Schacht

Guests: Nicole Price (Cushman Wakefield), Matt Klimerman (Tidewater)

Discussions held and decisions made by the Board of Directors

SUBJECT DISCUSSION ACTION?
Call to order The meeting was called to order at 8:36a.m.
Public comment and • AMP(Arts, Music, Performance) Oakland starts today.
announcements AMP is a public space activation throughout
downtown highlighting local musicians. The program
is essentially a curated busking program.

• The 2019 3rd Thursdays at Latham Square series starts

May 16.

• Visit Oakland Art Month starts this month.

• Fairyland will have customized cards as well as a

designed display at the Oakland Airport in Terminal 1
depicting Fairyland then and now.

• Rush Bowls is opening on 17th and Webster with a

focus on healthy eating.

• May 25 Lincoln University will be celebrating its 100th

graduation.

Approval of the minutes of the The minutes of the January 23, 2019 Joint Board meeting were Mike Guerra moved
January 23, 2019 meeting presented to the board for review. and Ke Norman
seconded the motion to

388 19th Street   Oakland, California 94612

DOA Phone 510.238.1122   LMUDA Phone 510.452.4529   Fax 510.452.4530
info@downtownoakland.org   www.downtownoakland.org
info@lakemerritt-uptown.org   www.lakemerritt-uptown.org

Approval of the minutes of March
6, 2019 Board meetings
Year-end financial report
a. DOA
b. LMUDA
Adding Kim Bardakian as
authorized signer to LMUDA banks
accounts (LMUDA only)
Discussion of Approach and
Authorization of a Resolution of
the Board Approving
4
approve the minutes of
January 23, 2019. The
motion was approved
unanimously. C.J.
Hirschfield abstained.
The minutes of the March 6, 2019 DOA and LMUDA meetings Mike Guerra moved,
were presented to the board for review. and Michelle Lane
seconded the motion to
approve the minutes of
March 6, 2019 DOA
meeting. The motion
was approved
unanimously. Laurie
Berberich abstained.
Samantha Stires
moved, and C.J.
Hirschfield seconded
the motion to approve
the minutes of March 6,
2019 LMU meeting.
The motion was
approved unanimously.
Ramsey Wright
abstained.
The reports were presented to the boards for review. Staff Mike Guerra moved,
noted that the reports were reviewed and recommended for and Jamie Flaherty-
approval by the ORG Committee. Evans seconded the
motion to approve the
DOA cash available: $1,679,515.72 DOA financial report.
Total Marketing & Branding expenses: $21,314.49 The motion was
Total Administrative expenses: $95,608.29 approved unanimously.
Total Clean & Safe expenses: $356,648.91
Total Expenses: $473,571.69
Cash remaining: $1,205,944.03
Non-Assessment Funds: $62,171.31
LMU cash available of $1,216,302.46 Deborah Boyer moved
Total Marketing & Branding expenses: $18,272.55 and Samantha Stires
Total Administrative expenses: $95,700.19 seconded the motion to
Total Clean & Safe expenses: $286,250.33 approve the LMU
Total Expenses: $400,223.07 financial report. The
Cash remaining: $816,079.39 motion was approved
Non-Assessment Funds: $24,922.86 unanimously.
Adding Kim Bardakian as an addition check signer for LMUDA
bank accounts. Deborah Boyer moved,
and Samantha Stires
seconded the motion to
approve the adding Kim
Bardakian as authorized
signer to LMUDA banks
accounts. The motion
was approved
unanimously.
The intent of this discuss how and if to request an annual DOA: Mike Guerra
assessment increase with the City of Oakland for year 2. moved, and Laurie
Berberich seconded the

Recommendation to the City of
Oakland to increase the Annual
Assessment
Authorization staff to pursue 1300
Broadway LOI and Activation
Clean & Safe updates: Program
Director
5
The intent of this item is to discuss how, if we are at all, going motion to approve
to pursue an assessment increase for FY19-20, if possible. authorization of a
resolution of the Board
The issue came to light when it was brought to my attention by approving the
City staff that since we were renewed last year, so was no recommendation to the
expectation or requirement on the part of the districts to City of Oakland to
submit an Annual Report and Budget to the City because the increase the annual
2018 District Management Plans served in that capacity, but assessment. The motion
the Annual; Report is the only mechanism by which we can was approved
request an assessment increase, As this is the case, we would unanimously.
have to wait until year 3 to see any increase obtained through
this process. LMU: C.J. Hirschfield
moved, and Kim
However, our District Management Plans and the ten-year Bardakian seconded the
operating budget contained within both allow for and project motion to approve
an annual increase of up to 5% for years 2-10, so there needs to authorization of a
be a mechanism by which we can do this. resolution of the Board
approving the
I received confirmation form the BID Program Manager, via recommendation to the
email, that in fact the districts are entitled to an increase for FY- City of Oakland to
19-20, but that it would require board resolutions to that increase the annual
effect, as well as exploration by the City Attorney into process, assessment. The motion
and, finally, City Council approval. was approved
unanimously.
We will be pursuing this item and securing letter of support
from members of the board.
13th Street pilot – Staff has been working with Carmel Partners Mike Guerra moved
and other stakeholders in the area over the last 18 months or and Sara May seconded
so to raise funds for the capital improvements in the 13th Street the motion to approve
area to help combat the suspicious on goings in the area. authorization of Staff to
pursue 1300 Broadway
May 14 project goes before City Council. LOI and Activation. The
motion was approved
T-Mobile is closing and property ownership is willing to allow unanimously.
the use of the indoor space for management of the 13th Street
program. The goal is to be a multi-use space for additional Mike Guerra moved
programming in alignment with 13th Street. and Sara May seconded
the motion to approve
Staff has created a fund of about $60,000 with $30,000 from the allocation up to
non-assessment (additional service contracts) and $30,000 $60,000($30,000 non
from Reserve. These funds would be used to manage the assessment and
complete project activation. In addition to the $60,000 another $30,000 Reserve) to put
$50,000 was raised giving a total of $110,000 to help make the toward the activation
project a success. and operation of the
13th Street Commons
initiative with pending
Clean & Safe
Committee Chairs
approval. The motion
was approved
unanimously.
• The program is doing well six months into the District
expansion and 7 FTEs
• Al Burruss with Block by Block has worked to
normalize the staffing over the last six months with
the new expansion
 6
• Overnight crew is doing great as their numbers are
high with regards to trash pick-up and hitting all the
hot spots
• 1000’s of graffiti and trash collected
• Landscaping: all fully planted and no weeds
• Franklin Square re landscaped and added new barrels,
new furniture and arts in the space

Marketing & Branding updates: • Launching AMP(Arts, Music, Performance) Oakland

Executive Director today supporting around 100 local artists.
• 3rd Thursdays entertainment is booked, and all other
elements are coming together. The kick-off is May 16.
• Soiled Dove is coming back for a 3-month run
• Monies need to be raised in order to have the ice rink
to return. At least $160,000 funds need to be raised.
• New website for the district by integrates both
districts.
Other

Next Meeting August 7, 2019 LMUDA Board 8:30am & DOA Board 11:00am
Adjournment The meeting was adjourned at 9:43a.m.

Minutes taken by: Tamiko Garner, Administrative & Marketing Coordinator

Downtown Oakland Association
YTD Cash Summary- September 2019

Perm/Temp Variance Comments

Cash Available YTD Actual YTD Budget YTD Variance (For variance amounts of 10% and $10K)
Assessment Income $1,736,515.72 $1,709,159.00 $27,356.72 Favorable PV - 2019 disbursements exceeded budget.
Less Reserve $57,000.00 $57,000.00 $0.00 Reserve reflects 3% of budgeted assessment collection.

Less Payments Made From Reserve $872.50 $0.00 $872.50 Includes loan origination fees and interest.

Total Cash Available $1,679,515.72 $1,652,159.00 $27,356.72 See comment above

Expenses
Marketing and Branding $71,599.81 $107,920.52 $36,320.71 Favorable TV - strategic projects pending
implementation(e.g. Big Belly ad campaign, updated
marketing collateral, and website updates).
Administrative (ORG) $229,650.05 $268,996.51 $39,346.46 Favorable TV - includes percentage of projected end of
year bonus included in monthly allocation for Staff
Personnel.
Clean and Safe $908,796.21 $1,007,268.75 $98,472.54 Favorable TV - BBB is continuing to ramp up to contracted
service levels and PROW Maintenance projects,
specifically median work in expansion zones, are pending
implementation.

Total Expenses $1,210,046.07 $1,384,185.78 $174,139.71 See comments above and expense detail attached.
Cash Remaining $469,469.65 $267,973.22 $201,496.43

Current Current
District Profit to
Contract Amount Notes
Date
Non-Assessment Funds - Contracted Services Amount Invoiced
1111 Broadway $118,572.33 $81,521.00 $3,066.77

Clorox $180,949.94 $116,909.15 $8,405.34

EBALDC $39,266.86 $26,051.72 $1,920.15 Dedicated PT Ambassador.

Total Available Non-Assessment Funds as of 9/30/19 $43,640.74
*PV = Permanent Variance for the year.
*TV = Temporary Variance due to timing.
7
 10:27 AM Downtown Oakland Association
9/28/19
Cash Basis September 2019 Expenses

DOA YTD Variance Report - July 2019

*PV = Permanent Variance for the year.
*TV = Temporary Variance due to timing.
Curr. Actual Curr.Bud. Curr. Var. % Var. Permanent Variance Comments Temporary Variance Comments
Operating Expenses Variance - 10% and $10,000 - Summary Line Items

Marketing and Economic

Enhancements
Marketing and Branding
Marketing & Communications 10,877.64 30,000.01 19,122.37 64%
Digital Media Coordinator 28,793.61 30,670.51 1,876.90 94%
Public Space Programming 31,928.56 47,250.00 15,321.44 68%
Total Marketing and Branding 71,599.81 107,920.52 36,320.71 34%
Administrative Expenses
Accounting Expenses 3,383.75 3,500.00 116.25 97% *Permanent FV - line item fully expended in May.
Computer Service & Support 0.00 2,250.00 2,250.00 0%
Consulting & Legal Expenses 90.35 1,125.00 1,034.65 8%
Fees & Permits 914.90 1,499.99 585.09 61%
Insurance
Directors & Officers 487.00 1,430.00 943.00 34% *Permanent FV - line item fully expended in February.
General Liability 3,388.00 5,615.00 2,227.00 60% *Permanent FV - line item fully expended in February.
Misc. 1,432.08 3,375.00 1,942.92 42%
Rent 41,437.68 54,000.00 12,562.32 77%
Office Furniture & Equipment 6,540.61 5,625.00 -915.61 116% Unfavorable TV - includes purchase of new office computers.

Postage, Shipping & Delivery 218.91 225.00 6.09 97%

Printing & Copying 1,639.30 2,362.50 723.20 69%
Supplies 1,743.04 2,250.00 506.96 77%
Telephone & Telecommunications 1,940.74 1,875.01 -65.73 104%
Annual Stakeholder Event 0.00 4,500.00 4,500.00 0%
Staff Personnel 162,469.26 175,390.51 12,921.25 93%
Training & Prof. Develop. 3,964.43 3,973.50 9.07 100%
Total Administrative Expenses 229,650.05 268,996.51 39,346.46 15%
Clean and Safe Enhancements
Clean and Safe 798,541.55 835,916.99 37,375.44 96% Favorable TV as BBB is actively hiring and ramping up to full
staffing levels, but rapidly catching up to budget.
Misc. 852.91 4,125.01 3,272.10 21%
Program Director 52,326.00 57,956.26 5,630.26 90%
Program Coordinator 30,411.00 31,631.99 1,220.99 96%
PROW Maintenance 26,664.75 77,638.50 50,973.75 34% Favorable TV due to strategic projects pending implementation.

Total Clean and Safe 908,796.21 1,007,268.75 98,472.54 10%

TOTAL EXPENSE 1,210,046.07 1,384,185.78 174,139.71 13%
8
 2020 LMUDA Proposed Annual Budget
By Category
2020 Proposed
Less: General Annual Budget
Benefit (Assesment % of
Budget Category CBD Budget Allowance Total) Total

Marketing and Economic Enhancements $441,756.00 $0.00 $441,756.00 28.4%

Clean and Safe Enhancements $1,074,836.00 $35,776.00 $1,039,060.00 69.1%
Reserve $38,887.00 $0.00 $38,887.00 2.5%
TOTAL $1,555,479.00 $35,776.00 $1,519,703.00 100.0%
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Downtown Oakland Association

Board of Directors 2018-2019

Person Elected Representing Committee Term Expiring

1. Michelle Lane Old Oakland ORG 2 years – 2020

President Officer Term – 2019
2. Laurie Berberich Embarcadero Realty C & S, ORG 2 years – 2019
Services Officer Term – 2019
Vice President
3. Tanicia Jackson CBRE C & S, ORG 2 years – 2020
Treasurer Officer Term - 2019
4. Mike Guerra Lincoln University C & S, ORG 2 years – 2019
Secretary Officer Term - 2019
5. Sara May Metrovation M&B 2 years – 2020

6. Greg Pasquali Carmel Partners - 2 years - 2020

7. Karissa Obeso Oakland City Center M&B 2 years - 2020

Owners Association
8. Adam Chall TMG Partners C&S 2 years - 2020

9. Jamie Flaherty-Evans Colliers International M&B 1 year - 2019

Community-at-large
10. Charise Fong EBALDC C&S 2 years - 2020