AI and ML are technologies that train on a huge amount of data and give desired outcomes.

So, data
is the precursor for applying AI/ML. Pitching AI/ML to potential customers means that the customers
will have to setup data storage and engineering.

4 major categories where AI/ML is involved

1. Marketing and adv.- learning from training data set, the system can work as a facilitator or in
advance cases as creator e.g. creation of movie trailers and ads, Ad content based on
customer preferences
Alibaba’s AI- Luban generated 8000 different banners/second in 2016 during sale
IBM’s AI system- Watson developed a 6 min trailer for 20th Century Fox within 24 hours,
which would have taken weeks otherwise
AI in marketing using predictive abalytics, machine learning and NLP for targeting and
autonomous campaign management
2. User experience personalization- content recommendation on video streaming and online
shopping, video quality (360p, 720p) optimization for different internet speed and
bandwidth.
3. Search and Classification- with increasing volume of information on web, it is becoming
increasingly difficult to search for relevant content.
Google uses AI to position ads appropriately
Biggest use case- chatbots
4. Immersive experience- books, movies, games etc are being transferred to AR/VR platforms
to improve the user experience
Use case- AR (Augmented reality), VR (Virtual reality)
Intel worked with International Olympic committee to broadcast the 2018 Winter Olympic
Games as 360-degree video content

CHATBOTS

Chatbots can help improve overall campaign performance by leaps and bounds, with one campaign
achieving a 98% open rate and 12 times higher click-through rate. – Hubspot

Value added by Chatbots in Media and Entertainment industry

i. Broadcasting- personalized content broadcasted to huge customer base within a short

span of time
ii. Greater engagement- easy integration with various social media platform increases the
reach and engagement through better CTR (click through rate)
iii. Ease of use- user doesn’t need to navigate through all the data/content available and
can just focus on relevant content
iv. Recommendation and alert- understanding user behaviour and speculating to send
alerts on news etc and recommendation on shows, movies, and events
v. Customer Support- Customer service is the key to build brand loyalty and personalized
treatment is one of the ways to achieve it.