T. A.

PAI MANAGEMENT INSTITUTE (TAPMI), MANIPAL

BUSINESS COMMUNICATION - III
Programme: LEAD
Batch: 2019-2021
Term: 3
Course Name: Business Communication III – MSL 4803
Credits: 15 Hours
Course Instructor: Prof. Aparna Bhat (Core)

PART 1
INTRODUCTION
Communication is at the core of every aspect of business because it connects the company
with all its stakeholders, both internal and external: customers, employees, shareholders,
suppliers, auditors, bankers, neighbours, community and the nation. Communicating
through writing is vital in the modern world and is becoming ever more so in the present
information age. Business writing is in various forms such as reports, proposals, procedure
manuals, business plans, letters, memoranda, emails, circulars, notices, newsletters, and
websites. Effective writing is crucial as it provides information, establishes relationships,
persuades readers, eases and facilitates business processes, and most importantly, helps in
decision making. It is these goals that emphasize the need to develop good writing skills.

The course Business Communication - III is intended to help students develop and improve
their communication skills with an emphasis on writing.

COURSE OBJECTIVES (CO)

Business Communication - III’ aims to:

1. strengthen students’ understanding of, and ability to apply written communications

strategies
2. develop and hone students’ skills in objective or non-personal writing
COURSE LEARNING OUTCOMES (CLO)
By virtue of the learning gained in this course, the student should be able to:
CLO 1: Make a précis of a speech or a text without losing the essence of the original
material (PLG 4 - written)
CLO 2: Write comprehensive and well-structured documents such as letters, memos,
emails and reports (PLG 4-written)
CLO 3: Deliver project information in a proficient and audible manner through oral
Presentations (PLG 4 - oral)

COURSE CONTENT
The course content will cover the following broad areas:
 Business Writing
 Oral Presentation

PRESCRIBED TEXT BOOK

Lehman, C.M., DuFrene, D.D., Sinha, M. (2012), BCOM (2nd edition), New Delhi: Cengage
Learning.

OTHER READINGS AND REFERENCES

HBR’s 10 Must Reads on Communication (2013). Harvard Business School Publishing
Corporation.

Management Communication: A Case-Analysis Approach by James S. O’Rourke IV and Jaba

Mukherjee Gupt. Pearson Education, Inc. 4th Edition

Mukerjee, Hory Sankar (2016). Business Communication Connecting at Work, New Delhi:
Oxford University Press.

POLICY ON PLAGIARISM:

Plagiarism of any kind and to any extent would attract penalties. The assessment would be
‘zero’ for that particular component, with no further opportunity to improve. Repetition of
the offence would result in failure in the subject.
ASSESSMENT SCHEME AND WEIGHTAGE:

{a} END-TERM

Weightage Duration Open/close

Evaluation
(%) (in minutes) Book
End-Term 45 120 Close

{b} OTHER ASSESSMENTS

Unit of
S. No. Evaluation Item Weight Time
Evaluation

1. Assignment Individual 15% After Session 3

2. Mid term individual 20% After Session 5

3. Presentation Individual 20% After Session 10

 Session Plan

Session Topic Pedagogy Reading

Discussion & written

1 Précis Writing
exercise
Strategies of Effective Letter
2 Writing (Format of Letter with Discussion & Exercise Chapter 5 of Reference Book
Routine letter)

3 Negative Message Exercise & discussion Chapter 8 of textbook

Assignment (Wt - 15%)

Writing Process Report &

4 Exercise & Discussion
Executive Summary in Report

5 Presenting Reports Activity

Mid Term (Wt - 20%)

6 Memo - Information Exercise & discussion

Email etiquettes & Writing

7 Exercise & Discussion
messages

8 Agenda & MoM in a meeting Activity & Exercise

9 & 10 Group Presentations Activity

Presentations (Wt - 20%)

 PLG MAPPING FOR THE COURSE

Addressed
CLO
PLG# Program Level Learning Goal by Course?
No.
(Yes/No)
Application of Fundamentals
PLG 1 Traits: Demonstrate application of functional/conceptual No N.A
knowledge to business situations
Problem Identification and Solution
PLG 2 Traits: Demonstrate ability to identify a problem, critically assess No N.A
various alternatives and suggest appropriate solution
Integrative Thinking
Traits: Demonstrate ability to identify inter-linkages among N.A
PLG 3 No
functional areas within an enterprise and assess the impact of
external environment on its performance
Effective Communication
CLO 1, CLO 2 &
PLG 4 Traits: Demonstrate proficiency in Oral and Written Yes
CLO 3
Communication
Ethical Responsibility
PLG 5 Traits: Demonstrate awareness and assess impact of ethical No N.A
behavior on business
Leadership
PLG 6 Traits: Demonstrate capability to take leadership role in a No N.A
business situation

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