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UNIT-I
1
Organizations and Information Systems
Organization: Collection of actors engaged in
interactions that serve a common broader goal.
WHY????
Advanced Information Systems
Consist many computers, a network , complex
software.
IS as a digital nervous system.
Transmits connections across.
Informs employees working at different layers.
Enable manager to view their business and
operations in comprehensive manner and to
take decisions accordingly.
Supply Chain Management System
Company informs its production schedule
(Production Plan).
Supplier inform the client of their own schedule of
manufacture.
Supplier Dispatches required parts along with
dispatch details.
Supplies are checked.
Quality checking & Inventory Update.
Payment
Competitive environment
Competitive Strategy
Culture / Work Culture
- Competitive Culture- autonomy in IS
- Cooperative Culture- Central IS
Effects of organizational Structure
Hierarchy Structure
- Functions of different people in the hierarchy would
also be different, these functional differences are used to
create divisions, departments and groups within larger
departments.
Matrix Structure
- Employees are assigned to groups based on projects and
tasks they are working on and reporting structure is
established for the duration of project.
- Fuel retailer
- RFID in banking systems
Information Systems and
Management Strategy
Case Study: Flipkart.com
- Established in September 2007
- 24-h shopping experience
- Great experience of buying books
- Partnership with courier companies and Postal service
of Indian government
- Cash on delivery facility
- Customer care service, free and on-time delivery
- Low maintenance cost
- Threats from eBook readers, laptop and tablet
computers
- Added more distribution centers
- Increased production line by including music, movies
and electronic gadgets.
Competitive Environment of
Business
All firms have rivals in the industry in which they operate
Firms have to compete with each other and also maintain
relations with their vendors and partners.
Firms not only compete with buyers of their products but
also compete to get best vendors for buying components.
Partnering for Mutual Benefit
Competing on Differentiation
- Differentiate product from rivals
- To compete in this manner may take high price and high
quality stance.
- Ex. Macintosh personal computers, United Parcel Service
(UPS), Amazon.com
Information Goods
Digital Products consumed over digital devices
Ex. MP3 music files, Digital versions of books, cricket
scores,
Positive Feedback
- When there is a benefit for individual users and they
encourages others too, and usage of technology grows.
This is positive feedback.
- Positive feedback has been observed in many
technologies that have network externalities.
- The growth in users of a network technology that has
positive feedback follows an S- shaped curve.
Tippy Market
- Combination of network externalities and
positive feedback leads to tippy markets.
- Tippy market results when there are two or
more products competing in the market.
- Each product is tippy in the sense that it could
either succeed or fail.
- With effect of positive feedback only one
succeed and other fails.
Information Systems and Competitive
Strategy
Information systems enable the
competitive strategy.
Competitive strategy of a commercial
firm is its long-term competitive position.
Create barriers to entry for competition.
Reduce bargaining power of suppliers
Reduce bargaining power of buyers
Provide low cost products
Provide niche products
The value chain
Analysis of competitive strategy is based
on value chain model.
Series of activities are available to carry
out organizations functions.
These activities consist of primary and
secondary (support activities)
Primary Activities:
- Inbound Logistics
- Production
- Outbound Logistics
- Sales and Marketing
- Maintenance Activities
Support Activities
- Infrastructure Management
- Human Resource Management
- Research and Development
- Procurement
Information Systems for Value Chain
IS are used to support and enhance all the
primary activities.
Supply Chain Management System (SCM)
- Inbound Logistics
Enterprise Resource Planning (ERP)
- Production, support activities, Outbound Logistics
Customer Relationship Management
System (CRM)
- Sales & Marketing, Maintenance
Case Studies - Information Systems
in the Indian Railways
Information Systems in an e-
Commerce Organization
THANK YOU !!