An Evaluative Study of Selected Small-Medium Wholesalers in Public Market

Phase B, General Santos City: Basis for Developing Automation Processes

In Partial Fulfillment
of the Requirements for
the Business Policy and Strategy

Presented to: Richard Fermocil, Ph.D

Course Facilatitor

by:
Rhean M. Patigayon
Amal J. Sobair
April Jheanne Lozano

Bachelor of Science in Information Technology

3rd Year College
October 2019
 Chapter II

Industry General Santos City

This research focusses on the industry of wholesalers in General Santos City. General
Santos City, or GenSan for short, is one of the most dynamic regional trading and
commercial hubs of the Philippines. It is already well-established and widely
acknowledged as the “Tuna Capital of the Philippines,” there are 98 wholesalers in
General Santos City and counting which are:Rdex, RDEX Tuna Shop , PhilBest
Canning Corporation, Ecco Hardware Inc., Gensan Lotus Cuisine Incorporated,
Gensan Paper Connections Enterprises , UNITOP, Rmt Rice Store, C.T. Fish Trading,
Crocs Gensan, Cindao, Vanessa & Danny Rice, Gensan Flower Vendors
Cooperative, Smc Rice Mill, NlightenGensan, NMJ Fishing, General Merchandise,
Sotie Flowers and Greens, SAFI Meat Shop, ROJON Pharmacy Main Office, Jsn
Victory Marketing, U-BIX Gensan, SJN Maranao Complex, Rengel Mart, Saljasy
Furniture Shop, KOS Overruns Gensan, Julz Trading, City Trapal and Upholstery
Center, Generika Drugstore, Fila, Philippine Wacoal Corporation, Double M
Furniture Display Center, CF Classical Furniture Shop, Carding's Furniture, City
Central Meat Shop, Triumph, Egg Republic, Dadiangas Asia Glass and Aluminum,
SweetPalm International Corporation, AS Greenfields Products and Supply, Ideal
Vision Center, Nola Marice Tuna Traders, Kin's Sacks Trader,
MedEXPRESS Drugstore, Res Toe Run, Triple M Livestock Dealer , Lechon Roasting
And Meat Shop, Advance Office Equipment, ABB Garments, Cebu Fabrics
and Canvas Supply, Gaisano Fitness & Equipments, RRG Boutique Avon Cosmetics,
Alicel Marketing, Manjaru, CorJesu Shell Station, Big Daday Enterprises, Sam Da
Chon Trading, ECE Marketing, Siomai King, Shems Food Products, Nusa Living,
Second Wind Marketing, Medjona Medical Trading, CJ Store, Ticao
Heavy Equipment Parts Center, Uplink Global Trading, Sarangani
Coconut Technology, Jetti Petroleum Incorporated, Dreamer Gas Trading, Jin Nuo
Gen. Merchandiser, OnyokLechon, TS Agrivet Supply, RV LA Generics Pharmacy,
Earl-TJ Coco Lumber & Construction Supply, Lisa's Meat Shop,
AnglelSeafoods Trading Corporation, Organic Tilapia, Big & Small Company, OSM
MEDS Marketing, Prince James Seafoods Dealer, Yang-Yang Trading Center, AGRI-
BIO ENERGY OIL DEPOT, Glorabel Store, Al Ekhwa Coco Lumber And Construction
Supplies, A.K.I. Meat Products, TSP Marine Industries, 3M-Rodge Pharmamed Sales,
Radi’s RTW, SD Glasses, Original Batik Malong’s, H’s Electiric supplies, Hadji Unos
Accessories. NonoLechon House, Ever Bilena Cosmetics Incorporated,
SouthgenDistributors, Eastern Visayas Seafoods Corporation., Sta. Cruz
Seafoods, Inc., Ariel G. Afable Mineral Resources Trading, Office Depot Inc.
 Chapter IV

The Company

Public Market Phase B of General Santos City. There are some wholesaler are still in
progress of their establishment like Radi’s RTW, SD Glasses, Original Batik Malong’s,
H’s Electiric supplies, Hadji Unos Accessories.

Radi’s RTW started since 1998 up until now and own by Mr. Arsad Radi. And SD Glasses
started since 2005 up until now and own by Mr. Soraim Dato. Original Batik Malong’s
operating since 1996 up until now and own by Ms. Napol. , H’s Electiric supplies started
since 2001 own by Mr. Hadji Ali. Hadji Unos Accessories started since 1999 own by Mr.
Hadji unos. And the said wholesalers are located at Phase B, Publlic Market General
Santos City.

Mission Statement

The mission of wholesalers in Phase B, Public Market General Santos City is to Provide
Promotional Products with their customers and retailers.

Vision Statement

The vision of wholesalers in Phase B, Public Market General Santos City is to establish
their establishment to become number one choice of customers and retailers.
 Chapter V

Existing Marketing Strategy

Wholesalers are those who sell products to businesses or other outlets who are not the
end-user. Wholesalers don’t sell small quantities of goods like retailers. Instead, they sell
products in bulk at a low price. The more you buy from a wholesaler, the less per-product
you’ll end up having to pay.

A Small-Medium Wholesalers focused marketing strategy with just a few key tactics that
actually work is far more powerful than having an unfocused marketing strategy with 100
tactics and you’re not even sure if any of them are working.

There are three facets that make up a wholesale marketing strategy.

1. Attracting new wholesale customers

2. Getting more orders from their wholesale customers

3. Increasing the sales from their wholesale business (we’ll be focusing on increasing
order size in particular).
 Chapter VI

Proposed Strategy

Radi’s RTW, SD Glasses, Original Batik Malong’s, H’s Electiric supplies, and
Hadji Unos Accessories. As we go to their establishment we noticed that they
don’t have a Systematic machine. So, as an IT student we proposed them to
have a Inventory System for them to be able to lessen their works effectively.
This is where investing in business process automation, to sit in the middle of
your wholesale distribution management system and applications, can play a
major role. Automating the creation and delivery of an endless variety of reports
on a scheduled or event-driven process enables employees to benefit from less
administration and 100% error free reports, regardless of the business system
the data resides in.
 Chapter VII

Conclusion

This section examines the results from this study in instances where the
wholesaler’s in Phase B, Public Market General Santos City that in any industry,
one of the advantages of a company is having a systematic computerized
procedure or an automated business process. So, for the future researcher we
may hope you could develop this research, because of the evolution of
technology industries preferred to have automated procedure in term of online
selling.

Chapter VIII

Recommendation

Due to fast moving lifestyle, Technology is currently the big equaliser in the
wholesaler’s industry. Early investment in the best technology available has
certainly assisted the big players to achieve prominence. Organisations who lack
a chain - wide information system will not be able to improve or re-engineer the
supply chain. Supply chains are extremely complicated and require huge amounts
of system capacity in planning and executing improvements. In today’s
complicated marketplace with consumers extremely price sensitive, daily, if not
hourly, information is needed. Informed decisions have to be made quickly and
without the correct up - to - date information this will be impossible. retailers that
have not yet realised that the only road to success is via technology could face
huge problems as the rest of the market moves ahead.