4 As Lesson Plan

Marketing Management
I. Lesson Objectives
At the end of lesson the students will be able to:
A. define Marketing
B. Differentiate the types of marketing
C. create an advertisement of a certain product

II. Subject Matter

A. Topic Marketing
B. Reference :

C. Materials : Laptop, Projector

III. Procedure
A. Preliminary Activities (5 minutes)
Teachers Activity Students Activity
1. Prayer Student 1
The teacher will ask one of his students to Let us bow our head and feel the
lead the prayer presence of our lord…

Amen…
2. Greetings Students
Good morning everyone. Good morning sir…
3. Seating Arrangements Thank you sir…
You may now take your seats.
4. Checking of attendance
Is there any absent?
Boys? Boys: None Sir
Girls? Girls: None Sir
1. Activity (5 minutes)
Instruction: (Think and Generate)
Everyone must have any sheet of paper and a
pen. I will be flashing a word on the projector and
begin to generate ideas based on the given word
or topic. You can write as many as you can think The students will do what is being told.
about it and write them on the sheet of paper you
have prepared. After 2 minutes, you will pass your
papers in front and I will be choosing 1-3 sheets
randomly and ask the owners to read their work.
The word is Marketing.
2. Analysis (5 minutes)

Let the students answer the questions given Students’ Answers.

by the teacher:

a. Are you familiar with the word Marketing? a. Yes sir…Most of the words that comes into
What comes into your mind upon seeing our mind are Sales, Profit, Business etc..
the word?

b. Are the words related to the word b. Yes sir. Because those words are the words
(Marketing) that I commonly heard about marketing.
on the screen? How can you say so?
(MAKING CONNECTION)
c. It helps to meet the needs of the society.
c. What is the importance of marketing in our
society ?

3. Abstraction (5 minutes)

a. Presentation / explanation of the lesson a. Students will read the lesson objectives
objectives flashed on screen
Let the students read the lesson A. define Marketing
objective. B. Differentiate the types of
marketing
C. create an advertisement of a
certain product

b. Discussion Proper b. The students will listen to the discussion.

Have the students listen to the discussion
of the teacher

“Marketing”
Marketing is the study and management of
exchange relationship. It is the process of
creating relationships with and satisfying
customers.
 Types of Marketing

 Social media marketing: Businesses can

use Facebook, Instagram, Twitter,
LinkedIn, and similar social networks to
create impressions on their audience over
time.
 Blog marketing: Blogs are no longer
exclusive to the individual writer. Brands
now publish blogs to write about their
industry and nurture the interest of
potential customers who browse the
internet for information.
 Print marketing: As newspapers and
magazines get better at understanding
who subscribes to their print material,
businesses continue to sponsor articles,
photography, and similar content in the
publications their customers are reading.
 Video marketing: While there were once
just commercials, marketers now put
money into creating and publishing all
kinds of videos that entertain and educate
their core customers.

4. Application (5 minutes)

Let us know how far you have understood the

discussion. This time I will group you into 3
groups.
Group 1 will make a Jingle about Marketing.
Group 2 will make a motto about their product.
Group 3 will make a short commercial of their own
product.

V. Evaluation (5 minutes)

Students. Kindly prepare a ¼ sheet of paper. The student will start answering the given
Identification. quiz.
 1. It is a type of marketing that uses
facebook, instagram etc. for their
business.
2. It is the process of creating
relationships with and satisfying
customers.
3. It uses commercial advertisement to
promote their product.
4.

VI. Assignment

In a ½ crosswise, Define advertising.

Prepared by:

John King A. Budlao