Chapter 4

PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA

A total of 150 respondents from Tarlac province were invited to participate in

this study. Of those invited, 150 responded to this invitation or an equivalent of

100% of the proposed population.

There are 150 samples distributed to the social community of Shoppee and

Lazada. Fortunately, there are no disqualified responses or unfinished responses

being received during the process of gathering information probably due to the

simply design of questionnaire.

Demographic Profile of the Study Area

The study was conducted in Tarlac province with the students and

University staff who are engage on online shopping. The following section will be

mainly focusing on the demographic characteristics of the study area in terms of

sex of the respondents, age, and educational attainment

 Table 1.1
Gender of the Respondents
Gender Respondent Percentage

Male 75 50%

Female 75 50%

Total 150 100%

One hundred fifty respondents were taken into consideration for the study.

The table shows the percentage of male and female that are residence of Tarlac

who are shopping online. The researchers randomly chose 50% of male and 50%

of female population that do online shopping for the study to be equally distributed

for both genders.

Age is an important factor in this study because you can identify the range

of people who are engaged on online shopping. As what the table shows mostly

ages 20-29 are the ones who have the ability to purchase and select through online.
 Table 1.2
Age of the Respondents
Age Respondent Percentage

<19 15 10%

20-29 103 68.67%

30-39 26 17.33%

>40 06 4%

Total 150 100%

The table above shows the age category of population who chose online

shopping. Majority of customers who use online shopping to fulfil their needs

ranges mostly between 20 to 29 age category comprising of more than 68% of the

total consumers and this is mostly seen among them because of the increasing

technological revolution among the youth population and they are able to use this

technology for their well-being more than other age group category. Time is the

major factor for using them this stream as way to shop on the age group of 30 to 39

comprising 17.33%. And below nineteen years old respondent only got 10%
because most of them don’t have a source of income to buy their wants through

online. Lastly the age forty above got the lowest percentage, scores only 4% .

The Table 2 shows that in the age bracket, 20-29 years old are the most

numbered in shopping online while ages 40 has the least respondents. It shows that

the majority (68.67%) of respondents are belong to the age group 20-29 yrs.

Table 1.3
Educational Attainment
Educational RESPONDENTS PERCENTAGE

Attainment

High School Graduate 6 4%

Vocational Course 18 12%

College Undergraduate 26 17%

College Student 21 14%

Bachelor’s Degree 77 51.33%

Master’s Degree 2 1.33%

150 100%

Based on the table above, out of six variables of their age differences in Tarlac

province. The current student with 51.33% of the population has the higher number

of respondents that do online shopping since this age also has the most interested
buying through online. And shows also in the table that got lowest score is the age

forty since this age also has the lowest user and computer and they are not totally

interested in this type of mechanism of buying their needs or wants.

Table 2.1
Marketing Mix

Statement Mean Adjectival

Description
How important to you the time delivery of your
ordered product

It is important to you on how easy to find good offers

on website and has cheaper price

How important to you the nice description of goods

Are you looking for a website with catchy sales

promotion

Are you taking consideration with the wide and deep

products assortment
 Table 2.2
Aesthetics

Statement Mean Adjectival

Description

In an online shopping website how important to you

the website design and features

Important that the products are properly presented in

the website

How important the style and atmosphere of the website

How important that the website has layout helps in

searching and selecting the right product while
shopping online

Table 2.3
Trust Building

Statement Mean Adjectival

Description

How important to you the capability in transaction and

security for a website

The website has guarantees/returns and policies

It is important to you that the website has customer
data safety

Table 2.4
Interactivity 2.4

Statement Mean Adjectival

Description

The website has excellence customer service/ after sale

service

It is important to you that you have interaction with

personnel

Table 2.5

Usability

Statement Mean Adjectival

Description

How important that the website has detailed

information is available while shopping online

It is important to you that Site’s pages are loading very

fast
It is important to you that you can buy products
anytime 24 hours a day

The website has safe and ease of navigation

SECTION B
Table 1
How long have you been using the Internet

Statement Mean Adjectival

Description

Less than a year

Between 1-2 years

Between 3-4 years

Between 7-8 years

More than 10 years

Table 2
Have you ever bought any products or services online
 Statement Mean Adjectival

Description

Yes

No

Table 2.2

If yes, how much you spend approximately in online products/services

Statement Mean Adjectival

Description

Below P100.00

P101.00-P500.00

P501.00-P1,000.00

P1000 above
 Table 2.3

What products you usually purchase online

Mean Adjectival

Statement Description

Clothes

Shoes

Digital Products

Books

Others
 Table 2.4

. If no, what are the reasons why you do not buy products and services on the

Internet

Mean Adjectival

Statement Description

Prefer shopping in other ways

Cannot touch or see the product

Shopping Costs

Follow up concerns (complaints/ returns/ problems)

Hard to find what you are looking for

I do not trust online shopping

I do not trust online merchants

Slow delivery

Limited selection

Others
 Table 3

What are the main reasons for you to buy products online

Mean Adjectival

Statement Description

To save time by not going to store

I can shop when shops are closed

To avoid the weekend or holiday crowds

Might be able to find better prices

Find products not available in stores

Can find products more easily

Easier to compare prices

Can earn loyalty points

Others
 Table 3

What problems do you encounter in online shopping

F Percentage

Poor Quality

Delay in Delivery

High Delivery Charge

Can’t touch & Seen

Receive wrong product

Delivery point is not available

Color variation

Quantity difference

Lack of security

Others

150 100%
 Table 5

Websites used to buy products

Mean Adjectival

Statement Description

Lazada

Shopee

Zalora

OLX

eBay

Metro Deal

Goods.Ph

Great Value Plus

Hallo-hallo Mall

Wee Mall
One Stop Shop Market

Globe Online Shop