BUSINESS PLAN

Name and Address of Proposed Business

Owned By:
Coligado, Joanelle Christiane S.
Pahamutang, Ken Daryl T.
Salceda, Josiah Daniel V.
Torreon, Ryean Kay R.
Villaflor, Rheamie Z.
 EXECUTIVE SUMMARY
Product

The company is a start-up business venture developed by five independent

individuals for the sole purpose of providing people the help they need through app

based features. The product is fundamentally an app which consists of workers such as

construction workers, plumbers, engineers, architects and more. From this app, citizens

can choose whichever workers they need to fix up their problem anywhere, anytime.

Consumer

Our business model is to market the company to a consistent stream of

motivated professional workers, who are willing to provide service to the people. The

company offers targeted, consulting services tailored to the needs of the people and

making their lives more convenient. Additionally, our services are constantly being

improved with the latest technologies to provide the customers a comfortable

experience.

Future of the Company

In the long run, the company will invest their time searching and gathering

information of the different types of occupations. They need this information to know

which market they need to serve. New trends and advance technologies will play a big

impact to the business venture because they need to be updated to the constant

change of the needs and wants of the people. In the near future, the company will see

itself as the most convenient service provider in the nation.

Wealth Improvement Approaches

As a start up business, the company strategizes to build a brand that is in line

with the needs and wants of the customers, and to overcome trust barriers. Moreover,
the company also invests technology to improve the productivity of the system.

Attending seminars and events can also help the company to enhance the skill of

leaders and to provide beneficial and effective service.

COMPANY DESCRIPTION

Vision Statement

Mission Statement

Goals and Objectives of the Business

Legal Structure

Organized Structure

Rules and Responsibilities

ENVIRONMENTAL ANALYSIS

Societal Forces

Political Forces

Economic Forces
Socio-Cultural Forces

Technological Forces

Ecological Forces

Legal Forces

Industry

Global, National and Local Trends

Mobile commerce is considered to be the future of eCommerce. 257.3 million

U.S. citizens own smartphones, whereas 2.1 billion people worldwide are smartphone

users. The majority of them use mobile applications on an ongoing basis. That’s why

using them to promote their business is something you should turn your head to.

One global trend expected to grow in the coming years is the use of "on-demand"

apps. In this context, ‘on-demand’ is not that much about the technologies rather than

the business model behind the app itself. On-demand apps are platforms that connect

customers with sellers or service providers they need. Just have a look at such bigwigs

as Taxify or Uber - they are the typical examples of on-demand apps.

The reason these apps are so popular is the convenience for the customer and

the constant influx of clients for sellers/service providers. More and more industries

welcome this trend such as the food ordering and delivery, entertainment, travel,
healthcare, fitness, and beauty industries. Although most on-demand apps are service-

related at the moment, this is exactly eCommerce business owners can take over a very

young niche with no competition at all.

eCommerce is geared for massive growth but is also facing challenges related to

the need for adequate network infrastructure. The rising middle class, high consumer

spending, and a young and vibrant, tech-savvy population is driving eCommerce

forward by leaps and bounds. There is pressure from the Philippine Government for the

private telecommunications companies to provide higher bandwidth capacity to the retail

market.

Most internet users gain access through smartphones. Smartphone penetration

is now at 48.4 percent of households.

Filipinos are prolific users of social media. Estimates this year show that there

are 76 million active social media users in the Philippines. Of this number, 75 million

use Facebook; 12 million use Twitter, and 4 million are LinkedIn users. The Philippines

is recognized as one of the top countries for internet users worldwide in terms of time

spent on social media; 4 hours on mobile and 5.2 hours on desktop and tablet.

The Philippines is a fast-growing retail e-commerce market and the most popular

retail e-commerce platforms include Lazada, Shoppee, Zalora, Ebay, and Kimstore.

The increase of online shopping and access to online bank transactions is

increasing payment in the Philippines. Vendors are turning to online payment as a

convenient buying method. However, security concerns, and a cash-based society is

limiting
 Data from Globe Telecom and the Philippine Long-Distance Telephone Company

shows that there are 134.6 million mobile subscribers in the Philippines. Most Filipinos

access the internet through their mobile phones, providing cost effective and consistent

access. Philippine and international businesses sell products and services through

mobile that has a direct access to online consumers. The Philippines is the fastest

growing app market in Southeast Asia.

Consumer Analysis

Marketing Segmentation and Targeting

Overall, our strategy is to maintain a constantly high customer count by

leveraging our appeal to four groups of potential customers.

The first segment includes those living in dense urban areas. In highly

populated cities such as Metro Manila and Cebu City, the market is intensely

saturated with countless professionals making decision-making very difficult

whenever one needs to look for the right person to perform a task. Those people

who work in the city usually have busy schedules, and finding time to do their

own tasks at home can be very difficult that's why outsourcing these tasks to

other people is another option they can choose, but just finding the right person

to complete their tasks is already very time consuming.

In terms of the income of the segment's population, the business will serve

those in the middle class. This is because these people are those who have their

own homes, jobs, and usually have more duties aside from work that they need

to tend to themselves. The business would not fit in the market for the lower

class as most of these people are already struggling to maintain a stable lifestyle
which means this type of on-demand service would not appeal to them. For the

upper class, finding professionals to complete tasks for them is considerably

easy as there are many existing businesses aimed to serve people with luxurious

lifestyles rather than the average person.

As for needs and wants of the customers, on demand apps have been

steadily increasing and improving, and providing different services that is now

turning customers' heads away from conventional service providers towards

these new and convenient apps that are available right in the palm of their hands.

In the segment of benefits, there are many benefits that customers receive

from using this app. One of the obvious benefits that come form using the app is

convenience. There are many reasons why it is convenient. First would be its

handiness since it is accessible through an app or website which almost all

people have nowadays. Second is its ease of use. The software and user

interface will be simple and easy to use with all the necessary features. Next is

the variety of services and possible service providers. There will be many offered

services with each of the providers having ratings from previous employers that

can help future employers from choosing the right provider. Aligned with this is

price; prices will be reasonable and can also be set in relation to the ratings given

to the providers. The customers that feel like they can benefit the most from this

will be attracted to the app

Demand Analysis

The average Filipino, according to the Philippine Statistics Authority,

works 43.2 hours in a week and around 8 hours a day. This data shows how
 most Filipino workers spend most of their time at work and less time elsewhere.

In addition to having less time outside of work, the heavy traffic that is continuing

to worsen around the country takes out more time out of a worker's day

especially if they commute to and from their workplace every day.

Filipinos are prolific users of social media. Estimates this year show that

there are 76 million active social media users from the Philippines. Of this

number, 75 million are on Facebook; 12 million on Twitter, and 4 million are

LinkedIn users.

When it comes to the use of on-demand apps, Filipinos are more likely to

and often use these as they are more convenient and time saving. The

instantaneous response and being able to save energy is what attracts

customers and leaves a higher demand for these kinds of apps.

The proliferation of social media and online platforms directly contributed

to the growth of digital marketing. There were 76 million Filipino online users in

2018 and the strong growth trends continue. Traditional marketing companies

emerged with new marketing techniques that include social media. Businesses

are continuing to transition to digital marketing to reach an even wider market for

potential customers; this is a strong and growing trend.

Competitor Analysis

Some existing mobile applications that enable users to hire professionals to

complete specific tasks include the following:

 AIDE. This application connects customers to various healthcare professionals

that they can choose from to do private laboratory exams, to find nursing care, dengue

kits, fitness coaches, to provide one's "life score", and more.

Goodwork. This application offers 4 different categories of services where

customers can find professionals to perform tasks and provide service to them. These 4

categories include home services, carpentry, massage therapy, and nail care.

MyKuya. It is a technological platform which aims to provide on-demand help to

service-seeking consumers and enterprises by matching them with trained and capable

partners, according to its website. Some of the services they provide are helper,

delivery, and digital help services.

Gawin. Similar to the previous applications, Gawin is an app that provides

customers with available professionals that can perform tasks assigned to them. The

main categories of the multiple categories that they offer are home, events, health and

fitness, automotive and transport, office, and lessons.

Each of the 4 apps all serve a similar purpose but have some differences that

cater to different customers. AIDE is health specific while the others are not. The other 3

offer more task specific services which are simpler to complete. Goodwork and Gawin

both offer services that require professional skill such as carpentry, fitness, and

automotive services. MyKuya, on the other hand, offers mainly simple tasks such as

house help and deliveries.

These existing apps offer customers various services although they are limited.

Having to download multiple apps onto one's mobile device would be a hassle

whenever one needs different tasks to be done but the app doesn't offer the completion
of all the tasks. A much better solution would be to create an app that offers almost all

the services that a person might need. With all the services organized and in one app, it

makes things even more convenient.

Supplier Analysis

The main suppliers of the business are the service providers. As mentioned

before, the market in dense urban cities are very saturated with plenty of professionals.

In addition to that, many more people from rural areas tend to migrate to bigger cities to

look for better job opportunities

Last July 2019, from the Philippines' approximate working force population of

73.13 million, 5.4% or 3.95 million Filipinos were left unemployed. Another 13.15% or

9.62 million Filipinos were underemployed according to the Philippine Statistics

Authority (PSA).

The lack of business opportunities in the country leaves many Filipinos

unemployed. Many of these workers look to other countries for opportunities which has

resulted in over 2.3 Filipinos leaving the country just in order to work and provide for

themselves and their families.

With the growth of on-demand app use, more and more job opportunities

become available to Filipinos helping develop our economy and lessen brain drain in

the country.

Job opportunities also give talented Filipinos to share their skills with others who

are less capable.

 MARKETING PLAN

Product

The products design would contain similar features to that of hotel booking sites

and apps; however, unlike these sites, it would include functions such as a private chat

with the employee or worker they are hiring. Functions of the product would be simple

and user friendly. As such, this would be available for any device to access. The aim

would be to have it as both an app and website for easy access to services. Employees

and workers, upon registration, have requirements to fulfill such as work experience,

license and legal papers. The app and website itself would be manned and managed by

experts in order to avoid any bugs, viruses, glitches and other technical or functionality

errors user would find unhandy. Some of the aspects that the product could improve on

would be the user experience and the full reliability of the employees aside from

becoming the current trend in the market.

Since the product has yet to have one of its kind, the competitors would be firms

and agencies that have already gathered professionals in the field they advance it.

Moreover, the “word of mouth” trend for blue-collared jobs proves to also be a

competition with the product. Compared to these agencies, firms and “word of mouth”

basis, however, the product is available for those who do not have the time to set an

appointment, need the credibility and reliability of the people they are employing for the

time being and delivers fast services. The product wants to project an image of user-

friendly not just in a sense for those who would avail of the services but for those who

would give them as well. Statistics and outcome upon implementation of the product will

determine the future additional products of the product and services.

 Place

Service will be available online via the product’s website and the application

created specifically for it. Access would be easy since the product; as soon as it is fully

launched an operational would be available for download on Google Play, App Store

and other digital distribution platforms that are used by the consumers. Apart from the

application, websites are obtainable for those who wish to acquire the services provided

through personal computers. User feedbacks and customer are also made accessible

through social media platforms. Offices for customer care would be built should the

funds and need arise.

Competitors on the other hand, deliver their services through calls, face-to-face

interaction and for some, contacting them online. More often than not, applications and

websites are not used to book or avail of their services. Thus, it makes it difficult for

some people.

Price

Implemented in this product is the cost-based pricing. Using as the average

income of the employees who will sign up to offer their services and the cost to produce

and keep the app and website running will be used as a reference in setting the prices

of the available services. Other pricing strategies to be implemented are promotional

pricing, odd pricing as well as prestige pricing. However, prestige pricing would come in

the later most part of the product should the outcome deep fit for it to be incorporated.

Promotion

Communication Strategy
 Upon the launch of the product, Public Relations (PR) would be built through

advertisements both on media and online platforms. Distribution agreement with third-

parties, should agencies or firms wish to join hands, would also be utilized. Creating as

much exposure to the application and website as possible—be it through newspapers,

magazines, radio, sponsorships, and the internet—is the goal, so long as it is sufficient

with the budget allocated for PR.

Since the target market includes those with dense something, income of the

people, something and something, specific areas such as Facebook, Instagram and

Television will be put to use more often, if not always.

Growth Strategy

Market development would be the foremost growth strategy of the product. It

aims to expand the total market for the product, thus, turning nonusers into users. This

could be done through giving out seasonal promotions or new customer benefits which

would entice the consumer into using the product, sharing the product or increase his or

her use of the product. From there, the product would either undergo a product

development—one which caters to the homogenous market—and/or market penetration

which could include volume discounts of lower prices depending on the occasion or

terms and conditions.

How to Sell to Customers

First step to selling to customers would be increasing the penetration the product

has on the market. A method to use is filtering out what the market is actually using and

in need of compared to those that is not often used or needed. Highlighting the benefits

and the values to the customer and contacts would be an addition to making the
customers feel special and giving extended or aftercare. Identifying a customer’s

customer is another way to sell.

Second would be to keep contact with all the customers by instilling the values

and benefits they would get by doing business with you. Finding out their feedbacks

with the competitors of the product and improving or building what they lack so as to

satiate their needs, is another strategy which would be used. Above all, the product and

the company would search for ways to advance and develop trust between company

and customer.

People

Target Market

In order to find the target market for the business, differentiated marketing

segmentation will be used. For each segment—geographic, demographic, psychological

and behavioral, a select subgroup will be targeted. Specifically, this includes the

geographical density, the income of consumers, their needs and wants and the benefits

they may garner. Geographic density would center on the urbanized areas where fast-

paced and instant is their dominant lifestyle. Income refers to those with stable and

sufficient jobs that could afford the services to be given. Since the lifestyle of the people

is more focused on the time, their needs and wants would be based off of having things

instant and easy. Lastly, customer benefits have been proven to be a driving force for a

business to thrive.

Company Personnel

The company’s personnel would include two major sections—the top

management positions and the key personnel of the company. Of the top management
sections are the Chief Executive Officer (CEO), the Chief Operating Officer (COO), the

Vice President of Marketing, the Chief Financial Officer (CFO) and the Vice President of

Production. These personnel would work hand in hand in managing, operating, and

supporting the product and business for it to fully function. Key personnel of the

business are the accountants, bookkeepers, and controllers; quality control, safety,

environmental manager; operations manager; office manager, foreperson; marketing

and purchasing manager; IT specialists; webpage managers; and customer service

personnel. Key personnel are those integrated more into the actions and behind the

scenes of the business as such their jobs are just as valued as that of the top

management positions.

Packaging

The application and website will be delivered with the use of internet. Designed

by webpage experts as well as hired IT’s for the application; the product will be

distributed with color palettes and aesthetics not only pleasing to the eyes but also

would entice the customers to visit the site of click the download button for the app.

While the website would star the company icon and the motif of the product, the app

would feature the personalized logo of the product itself; thus, serving as a promotion. A

woodsy or cool palette would be used in order to give the business diversity and identity

as the consumers avail of it.

Positioning

Business Position

In the business industry, ecommerce has been widely used among the

consumers. The business then sits amongst the other existing ones mentioned under
the Competitor Analysis such as GoodWork, Gawin and MyKuya. Therefore, the

proposed business venture is not the first of its kind and will enter the market where

competition already exists.

Market Position

The product in the market fulfils a similar role as booking website or delivery

systems. However, instead of opting for the usual hotels and food, the product offers to

give to its consumers the ease of access to employees that are suited for jobs that are

often seasonal. Since the trend nowadays are to ‘have someone do it for you’, the

company and business would be the one to determine filter and gather these people so

that they are available one click away. It aims to set a new trend in the current market of

firms and ‘by word of mouth’ with the benefits of reliability and diversity.

Market Share

Of the total number in the target market—those in urbanized settlements, with

stable incomes, those with the needs and wants satiable, and benefits that would draw

the market—the company plans on accommodating around fifty percent of the mass.

This is due to the fact the differentiated marketing incorporates the business in almost

all the segments but serve a few customers per segment. This would also pave way for

the Research and Development department to scan the market and report the needed

changes and modifications in the near future.

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