Financial Information and Plans for 2020

FY 2018-2019 Results

Impactive Wear generated $500,100 of revenue last financial year, making it

the most successful year to date. Up by 10% from the previous year, Impactive
Wear is continuously growing and increasing its yearly revenue.

This was fuelled by the recent Social Media campaign and the introduction of
the personal blog, ran by CEO Danielle Hulme.

2020 Forecasts

With the introduction of social media influencers, and the Impactive Wear
YouTube channel, Impactive Wear is providing the following guidance for the
2020:

 revenue between $237.5k and $239.5k in the first quarter

 growth margin between 10 percent and 11.5 percent as compared to the
previous quarter
 operating expenses between $156k and $162k
 tax rate of approximately 16.5 percent

Investor Information

Impactive Wear’s board of directors has declared a cash dividend of $0.09 per
share of the Company’s common stock. The dividend is payable on 12th December
2019 to shareholders, as of the close of business on November 28th, 2019.

Future Plans

YouTube:
YouTube will be used to promote a relationship with the audience rather than
sell the product specifically. The product will be the only brand visible in these
videos and will be mentioned but the content will be aimed for achieving a
positive outlook for the brand and creating trust for the audience. Content will
include workout videos, places to work out, ways to style the tights in different
outfits and situations, tips about how to stay healthy, tips for regulating your
fitness etc.
Blog:
The blog will be promoted through the other mediums of social media. It will
accompany the YouTube channel. It will also cover other topics that are harder
to film such as recipes. This will save money on videographers and
photographers for creating content. The blog will create a unique relationship
with the audience, encouraging a response and contribution to topics.

Collaborations and Future Co-Branding:

Collaboration is a growing strategy for marketing products. With the nature of
Impactivewear, it is a good decision to attempt to collaborate with strong icons
in Australia. This will provide multiple promoting social media platforms across
both brands/celebrities, as well as bring in more people to provide experience.
By collaborating with another influencer (such as Sarah’s Day did with White
Fox), the brand will get exposure to their audience, using their subscribers trust
in them. This is an emerging way of gaining audiences respect and trust for a
brand, as it is very easy to be influenced by someone who is familiar and
trusted.
The collaboration with this celebrity will include them wearing the tights and
using them in a workout. Ideally it will be by the beach due to the approaching
summer season in Australia. They will emphasise the use of the side pockets
and the slit in the waistband for convenience. They will also be provided with a
10% off discount code, in order for subscribers to be more drawn to the product.

GOAL NUMBER 1:

Reach 100,000 views average on YouTube videos by July 2020. This is 90% of
subscribers. With two videos being posted a week, it creates room for variances
on views, keeping it realistic. This will be reached by 2020, starting the new
year with an increased subscriber count of 132,000 (increase of 20%) and
therefore creating a new view amount goal at the beginning of January.

GOAL NUMBER 2:

Have at least one influencer and one celebrity promoting Impactivewear by

May 2020. By this time, their audiences will be familiar with the brand,
preparing for an influx of sales in the new financial year.

GOAL NUMBER 3:
Post one Facebook and Instagram story every day. As stories disappear after 24
hours, it is our goal to always have at least one live story. This way there is
always something new to see for the audience.