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IKEA BUSINESS MODEL CANVAS

NINA 10I

KEY KEY VALUE CUSTOMER CUSTOMER


PARTNERS ACTIVITIES PROPOSITIONS RELATIONSHIPS SEGMENTS
Continuous product development The Ikea Experience IKEA Family: special discounts Cost Conscious
Woodmakers
Procurement Childcare on site and offers for loyalty. Consumers
Harvesters
Cost control Dining options IKEA Gift cards College Students
Manufacturing
Global operations Offering a wide range of well Limited in Store Associates: Small Businesses
Firms
Distribution designed and functional home lower cost Family
Transport and Trucking
Financials furnishing products at prices Restaurant Business
Firms
Human resources so low that as many people as Childcare Mass Market
Delivery Companies
Designing Furniture possible will be able to afford Self service
Outfitting Firms
Manufacturing them. Self-assembly furniture
Suppliers
Advertising and Marketing The company is known for its Alternative designs
Providers
modernist designs for various
Vendors
types pf appliances and
Strategic alliances
furniture and its interior
Design Agencies

Advertising Agencies
KEY design work is often
CHANNELS
associated with an eco-
UNICEF and Save the

Children
RESOURCES friendly simplicity. Retail shopping centers

Food markets
Swedwood Physical Infrastructure:
www.ikea.com
Solarcentury (renewable megastores, actual furniture,
www.inter.ikea.com
energy products) Trucks, lifting equipment, Tools,
IKEA Store shopping app
Non-profits: WWF, UNICEF, etc.
App store
UNDP Labor:
Catalogue
Skilled Personnell
IKEA Foundation
Design

Facilities

183.000 employees

Intellectual property

COST STRUCTURE REVENUE STREAMS


Advertising campaigns Licenses Raw Material Costs Furniture Sales

Stores Economies of scale Labor Costs Food sales at Restaurant

Offices Charitable giving Transportation Costs Service fees(delivery, assembly)

Infrastructure Product development Accessories sale

Logistics Manufacturing costs Yarn, Tools, towing equipment

Taxes Merchandise Franchise fee of 3% of revenue

Staff Marketing & Advertising

Distribution costs
All of the elements above are suited that way to help IKEA grow and expand. Their key partners are definitely

different to other companies as every company has their own pursuits. Based on the business model canvas

above, IKEA is a very customer / family friendly business that is targeted towards the mass market, small business,

college students and families. 

KEY PARTNERS: Other than suppliers and manufacturers, their key partners include wood makers such as Swedwood and

non-profit organizations (WWF, UNICEF, UNDP).

KEY ACTIVITIES: Their key activities include designing, marketing, advertising, and distributing furniture, as well as

continuously develop their products. By developing their products at a continuous rate, they will be able to

KEY RESOURCES: IKEA has several key resources that are essential to their company. IKEA's key resources include: their

megastores, equipments and tools, as well as the furniture itself.

VALUE PROPOSITIONS: One thing that IKEA could offer that other companies couldn't is the experience. The Ikea

experience is nothing like going through any regular furniture stores, it is comprised of the very intriguing layout of their

megastore, a childcare on site, and a restaurant that offer delicious meals. Other than that, their affordable furniture is

what labels them value.

CUSTOMER RELATIONSHIPS: To further engage, connect and interact with their customers, Ikea has a few things up their

sleeves. Ikea has gift cards and a feature known as "IKEA Family" that allows customers to get special discounts.

CUSTOMER SEGMENTS: Ikea is dominating the market / industry with their simple and minimalistic furnitures, but who's

buying them? Ikea targets their goods to customers that are cost-conscious (typically looking for cheaper and affordable

options), families, college students, and (small) businesses.

CHANNELS: Ikea utilizes a wide range of platforms to display their goods and captivate the attention of their customers.

They do that through their website (www.ikea.com), food markets, retail shopping centers, catalogues, and the app store.

COST STRUCTURE: Ikea allocates their money to manufacture, advertise, market, charitable giving, labor costs,

transportation costs, taxes, and such alike.

REVENUE STREAMS: Ikea receives their revenue / has their revenue stream in from the sales of their products, food sales,

services feem and their acessories sale.


BUSINESS MODEL CANVAS
NINA 10I

KEY KEY VALUE CUSTOMER CUSTOMER


PARTNERS ACTIVITIES PROPOSITIONS RELATIONSHIPS SEGMENTS
Branding  Community impact
Massive market
Material providers Fosters a culture of invention
Sponsor and design Online experience
Sport fans
Contact manufacturers Design and technology to
Development and Manufacturing Offline channels
Athletes and people who
Retail accounts improve athletic performance
Production Gift cards
is passionate in working
Distribution network (own Unique
Quality control Customer loyalty
out
stores and third parties) personalisation concept
Distribution + Logistics Quality
Young audiences
Brand portfolio (NIKE Brand, #1 shoe and apparel company
Marketing and selling of athletic Design
Jordan Brand, Hurley and in the world
footwear Fashion
Converse) Create products and
Apparel Celebrities
Top athletes in various sports experiences for today's
Equipment Membership
Sport Celebrities athletes while solving
Accessories and Services Such alike.
Leagues and tournaments problems for the next

Payment providers generation

Companies such as Apple, Bring inspiration and

Nintendo, Microsoft, etc. KEY innovation to athletes


CHANNELS
RESOURCES
worldwide.

Nike+

Nike.com
Knitting technology
Media
Designers
Events
3d Printing technology
PR
Supply chain excellence
Internet
Sport Research lab
Nike Stores
338 retail stores in the US and
Online Stores
336 retail stores
Sportswear stores
internationally
Independent distributors

Retail accounts

COST STRUCTURE REVENUE STREAMS


Raw material IT Infrastructure Sales of Products

Cost of goods Marketing Footwear

Contract Manufacturing Advertising Apparel

Staff Sponsorships Equipment

Design Taxes etc

R&D

Distribution

Stores
NIKE is a sportswear company that sells sport apparels, sport equipments, and footwear. Their key partners are

definitely different to other companies as every company has their own pursuits. Based on the business model

canvas above, IKEA is a very customer / family friendly business that is targeted towards the mass market, small

business, college students and families. 

KEY PARTNERS: Other than suppliers and manufacturers, their key partners include brand portfolios as a marketing

strategy, sport celebrities, athletes, and big companies such as apple or nintendo.

KEY ACTIVITIES: Their key activities include branding and marketing, distribution, finding sponsors as well as designing

their products. These things help compel NIKE to reach their goals.

KEY RESOURCES: Their key resources include machineries or technologies that help them with their products such as the

3D printing technology, knitting technologies, as well as designers. This is what differentiates NIKE from their rivals.

VALUE PROPOSITIONS: NIKE fosters a culture of invention, brings innovation and inspiration to athletes of all backgrounds

and sports, as well as create products that solves problems for the next generation.

CUSTOMER RELATIONSHIPS: To interact with their customers, NIKE allows all customers to create memberships and offer

gift cards to enhance their online or real-life experiences. Along with that, NIKE also partners with (sport) celebrities to

invite the attention of their customers.

CUSTOMER SEGMENTS: Their customers include sport fans, the massive market, young audiences, as well as athletes.

Nike's products help these people with what they need.

CHANNELS: Nike distributes their marketing tools through various platforms such as their own website 'nike.com,' through

events, PR packages that they send to celebrities or athletes, online / real stores, as well as independent distributers. This

way, they have various techniques to connect with their customers and boost their sales.

COST STRUCTURE: Nike spends a lot of their capital on the commodities they will need for the production of their goods

such as raw materials or even marketing, distributing the goods (shipping), authorized knitting manufacturers, advertising,

sponsorship and paying taxes.

REVENUE STREAMS: Nike recieves their revenue from the sales of their products, footwear ($22.3 billion in  revenue),

apparel ($10.7 billion in revenue), and equipments ($1.4 billion in revenue).