Guess the Logo

Louis Vuitton
Adidas
Chanel
Apple
Versace
Guess the Artwork
Starry Night
by
Vincent Van Gogh
Vincent van Gogh has
painted countl ess wel l -known
pieces; however, his painting Starry
Night is widely considered to be his
magnum opus. Painted in 1889, the
piece was done from memory and
whimsically depicts the view from
his room at the sani tari um he
resided in at the time.
The Persistence of
Memory by Salvador
Dali
Painted in 1931 by yet another Spanish
artist, Salvador Dali's The Persistance of
Memory is one of the most recognizable
and individual pieces in art history.
Depicting a dismal shoreline draped
with melting clocks, it is thought that
Albert Einstein's Theory of Relativity
inspired this bizarre piece.
Girl with a Pearl
Earring by Johanness
Vermeer
Considered by some to be the
"Mona Lisa of the North," this
enchanting painting by the Dutch
artist, Johannes Vermeer, features
exactly what the title infers - a Girl
with a Peal Earring. Completed circa
1665, this piece can now be found
in the Mauritshuis Gallery in the
Hague.
Portrait of a Lady by
Juan Luna
Juan Luna’s Portrait of a Lady was long-
believed to be a portrait of his wife, Paz
Pa rd o d e Tav e ra , b u t i s m o re l i ke l y a
depiction of one of his favorite models. The
painting portrays an idyllic image of a
beautiful fair-skinned Spanish mestiza
reclining in her bed. The portrait carries with
it a legend that it brings bad luck to each of
its owners, with its last proprietor being the
former Philippine First Lady, Imelda Marcos.
The picture was once displayed at
Malacañang Palace before it was eventually
donated to the National Museum by the
Marcos family.
 Spoliarium by Juan
Luna
Painted by Juan Luna, one of the first
internationally recognized Filipino artists,
the Spoliarium is the most famous artwork in
the National Museum. The painting is
impossible to miss, as it is 6.75 meters tall by
4.22 meters wide, the largest painting in the
Philippines.
T h e L at i n wo rd S p o l i a r i u m refe rs to t h e
basement of the Colosseum in Rome, where
dying gladiators were stripped of their garments
and weapons after battle and left to take their
last breath. It took Luna eight months to paint
this scene in Rome. Trained in the Western style
of painting in 19th century Spain, Luna
eventually won the Philippines’ first gold medal
for the Spoliarium at the Exposition de Bellas
Artes in May 1884.
The Material Self
“To have is to be”
Consumer Culture
• “the sociocultural, experiential, symbolic, and ideological
aspects of consumption” that have been researched from a
family of theoretical perspectives that address the dynamic
relationships between consumer actions, the marketplace,
and cultural meanings” (Arnould & Thompson, 2005)
Symbols in Consumer Culture
• consumer culture abounds with symbolic messages associated with
material goods and “ideal” people.
• In brief, a symbol is an entity that stands for another entity, and most
importantly it can have meaning only to the extent that it has a
shared reality among people.
• Having a “hype” sneakers can only be an effective symbol of being
“trendy” if others (at least those in the owner’s social reference group)
share the belief that the sneaker is, indeed, fashionable.
Advertisement in Consumer Culture
• through the advertising and fashion industries, consumer culture
presents individuals with images that contain “lifestyle and identity
instructions that convey unadulterated marketplace ideologies (i.e.
look like this, act like this, want these things, aspire to this kind of
lifestyle)”
• The symbolism inherent in consumer goods can be defined as the
images of “idealized people associated with [the good]” (Wright,
Claiborne, & Sirgy, 1992), and the message is that buyers not only
consume the actual good advertised, but also its symbolic meanings
(successful, happy, attractive, glamorous), thus moving closer to the
ideal identity portrayed by media models.
• Advertisement in Consumer Culture is based on two
concepts which are the “body perfect” and the
material “good life”
Body Perfect
The Material “Good Life”
• Consumer Culture, through the “Body Perfect” and the Material
“Good life” directly and indirectly affects the concept of identity of
an individual
• Advertising in particular abounds with images of two types of ideal
identity: people with an affluent lifestyle leading the “good life” and
people with the “body perfect”.
• Both have associated values, concerning materialism and the ideal
body, which individuals internalize to different degrees as part of their
personal belief system.
• Most importantly, perhaps, the pursuits of the “good life” and the
“body perfect” both have significant consequences for individuals’
psychological and physical well-being.
Final Assignment no. 1
1. Study on the concept of the Material Self and Identity of William
James
2. Watch the movie “Crazy Rich Asians” and make a reflection paper
answering the following guide questions:
1. Did you like the movie? Why or why not?
2. Did you relate to a character in the movie? Why or why not?
3. Is the concept of a Consumer Culture present in the movie? Explain.
4. If you were to choose love or career/money what will you choose? And why?
3. Font Style: Century Gothic, Font Size: 12, Send it to
rmondayustl@gmail.com with the title/subject of your LAST NAME,
FIRST NAME, Block/Course and Subject Schedule on or before
November 4, 2019
The Material Self
William James
William James
• American philosopher and psychologist, a
leader of the philosophical movement of
pragmatism and a founder of the
psychological movement of functionalism.
• is famous for helping to found psychology
as a formal discipline, for establishing the
school of functionalism in psychology, and
for greatly advancing the movement of
pragmatism in philosophy.
• James said that understanding the self can be examined through its
different components. He described these components as:
• (1) constituents
• (2) the feelings and emotions they arouse – self feelings
• (3) the actions which they prompt – self-seeking and self
preservation
• The constituents of self are composed of the material self, the social
self, the spiritual self, and the pure ego
• The notion that, knowingly or unknowingly,
people regard possessions as a part of the self is
not new.
• A close link between possessions and self is also
proposed in this famous and oft-quoted passage
from William James’s Principles of Psychology,
first published in 1890:
James on the Material Self
• it is clear that between what a man calls me and what
he simply calls mine the line is difficult to draw . . . a
man’s self is the sum total of what he CAN call his, not
only his body and his psychic powers, but his clothes
and his house, . . . his reputation and works, his land
and horses, and yacht and bank account . . . If they
wax and prosper, he feels triumphant; if they dwindle
and die away, he feels cast down.
The Material Self
•A whole range of material objects are self-
extensions with tools, musical instruments,
books, houses, cars, bikes, clothes, and jewelry
just a few examples. (Belk, 1988, 2000)
•If we use possessions for defining, extending,
and evaluating the self, it would follow that
their unintended loss should be experienced as
a lessening of self.
James on the Material Self
(Body)

• I t i s pri ma ri l y a bo ut o ur b o d i e s , c l o t h e s ,
immediate family, and home.
• The innermost part of our material self is our
body. We are directly attached to this commodity
that we cannot live without.
• We strive hard to make that this body functions
well and do good.
• We do have certain preferential attachment or
intimate closeness to certain body parts because
of its value to us. Celebrities even insure some of
their body parts.
 • Next to our body is the clothes we use.
Influenced by the “Philosophy of Dress” by
Herman Lotze, James believed that clothing is an
essential part of the material self.
• Lotze said “any time we bring an object into the
James on the surface of our body, we invest that object into the
Material Self consciousness of our personal existence taking in
its contours to be our own making it part of the
(Clothes) self.”
• The fabric and style of the clothes we wear bring
sensations to the body to which directly affect
our attitudes and behavior.
• Clothing is a form of self-expression. We choose
and wear clothes that reflect our self.
 • Third is our immediate family
• Our parents and siblings hold another
great important part of our self. What
they do or become affects us.
James on the • When a member of the family dies a
Material Self part of ourselves dies too. The success
(Family) of our parents and siblings is also our
success, same with their failures and
shame.
• We place huge investment in our
immediate family when we see them as
the nearest replica of our self.
 • The fourth and last component
of the material self is our home
• It is the earliest nest of our
selfhood
James on the • Experiences inside the home
Material Self were recorded and marked on
(Home) particular parts and things in
our home.
• The home is thus an extension
of self because in it we directly
connect our self
Conclusion • The possessions that we dearly
have tell something about who
we are, our self-concept, our
past, and even our future
Activity
Get a ½ yellow sheet of paper and answer the following
questions:
• What are your most treasured possessions and why? List
them down.
• From among your treasured possessions which do you value
the most and why?
3 students will be chosen to bring and showcase to the class
his/her most valued possession next meeting