Products and Services

Fleur Amor Boutique offers a standard and professional event planning services for every
customers through innovative designs and flawless execution to produce such memorable and
unique events for them by emphasizing the use of technology in our business. This what makes
Fleur Amor Boutique different from its competitors. At Fleur Amor Boutique, our customers’
best interest would always come first. We provide varieties of services within the scope of
event planning for every occasions such as wedding, birthday, anniversary and such. For every
events, we will be having collaboration with contract vendors such as catering, decoration and
lighting, gifts, venue and many more to help our customers to plan their events perfectly.

We also provide event consulting for our customers. Whatever their event is, be it a special
occasion or a corporate event, our well-trained and experienced consulting team will deliver
the creative ideas on time, on budget and on brand. Our consulting team will work together
with our customers on all aspects of planning an event that they desire. For example, if our
customers are planning to have a wedding, our consulting team will assist them in terms of
setting up a budget, selection of venues for ceremony and reception, planning photography
and videography, menu selection and few more. Same goes with a corporate event, we will
give assistance to them in terms of selection of event space, ordering supplies and equipment,
working with the media and public affairs team to coordinate the press events to promote the
events effectively and a lot more. Once everything has been sorted out from the consultation
session, we will give our customers the selection of vendors to work with.

Fleur Amor Boutique takes fully advantage of technology as technology plays as a vital role in
any businesses these days. At Fleur Amor Boutique, we provide a virtual dressing room where
it offers our customers, especially to both brides and grooms a personalized and luxury
experience. The renovated dressing room is equipped with FXMirror that allows our customers
to try on the wedding dresses or suits as many as they want in a relaxed environment until they
are fully satisfied. All the dresses and suits are from the vendors that are collaborating with
Fleur Amor Boutique. This will allow our customers to see how they look like in a particular
dress or suit offered by the vendors without having to try them physically.
Besides that, for our customers’ convenience, we also have had all the lists of vendors that are
collaborating with us on our website where customers can simply choose any types of vendors
that they will need for their events. All the vendors are categorized according to their category
to ease the searching for our customers. If they need to find a photographer for their event,
they just need to simply go for the “Photography” category and once they have clicked the
category, it will give them the lists of all the vendors that we are working with. All the important
details such as their website and address are available there so that our customers can look
over their offered services and also their works. Our customers only need to choose vendors
that they required for their preferred event and once they have selected the vendors that they
want, we will set up a meeting as soon as possible with the selected vendors to discuss about
our customers’ requirements for their event.

Fleur Amor Boutique has its own mobile app which gives our customers an easy way to reach
to us. Having this mobile app makes a difference in the way how we communicate with our
customers. Our customers can use our mobile app for various reasons. They can use it to book
an appointment with our consulting team, making payments and even placing their order to
purchase any gifts that they like. Those customers who have done using our services also can
leave their comments or feedbacks to us and at the same time they can rate our services
whether they are poor, fair, good or excellent. It is very important for Fleur Amor Boutique to
always keep in touch with its customers whenever and wherever they are. As a solution, we
come up with iLiveChat application that works 24/7. Our customers can always send quick
chats to us regarding what time it is and what kinds of questions or problems they have and
we will be there to answer them instantly. They also can upload files to us at the same time
without having to open the email first.

Although Fleur Amor Boutique is primarily a service business, we also offer our customers our
own products in terms of gifts and decorations to aid them in planning their own event. There
are existing gifts provided for purchase which are available at our store and the gifts also can
be arranged upon customers’ requests. Our customers can view the catalogues beforehand
through our website or mobile app before they come to our store and at the same time, they
can leave their requests there on what kind of design that they would like to have. Any inquiries
about our gifts and decorations will be answer immediately by our team. Our gifts can be in
form of flowers, chocolates, cards and others as well. If customers wish to have other items to
be included but our store does not provide, we will contact the related vendors for them.

We offer a wide variety of fresh flowers from roses to sunflowers and these flowers will be
used for any gifts arrangements. All the sample arrangements are available via our website and
as well as at our store. Fleur Amor Boutiques carries a several lines of exclusive chocolates such
as Godiva, Royce’ Chocolate, Patchi Chocolate, Ferrero Rocher and such. The sales of chocolate
is seen as a perfect accompaniment to the gifts arrangement and this will encourage our
customers to indulge in something new.
Customer Analysis

As we already know, there are various driving factors that influence the decision making
process of a customer and of it is the price factor. Fleur Amor Boutique offers a professional
event planning services and at the same time we also provide our own gifts and decorations
with prices that surely can be afford by our customers. As we already know, customers
generally will analyse their purchasing capacity first before making a decision whether to buy
or not a certain product or service. The product or service may be excellent but if it fails to
meet with customers purchasing ability, it will give an impact to the sales. To avoid that from
happening, Fleur Amor Boutique will segmenting the customers into different groups based on
their income level to ensure that all of our customers are provided with product and service
that will cater to their needs and wants.

It is very important for Fleur Amor Boutique to provide product and service with set of prices
that will cater to these groups, high income level, middle income level and also lower income
level. Our customer are kindly advised to discuss with us about their income level beforehand
so that we can provide them the product and service that is suitable for them. We highly
believe that if we provide our customers the best price along with high quality product and
service to them, they will keep coming back to Fleur Amor Boutique for the next time.

Besides that, another factor that influence the decision making process is the services offered.
At Fleur Amor Boutique, all of our customers are our main priority and that is why we always
offer them the high quality services for their maximum satisfaction. When our customers come
to our store in KLCC, they will be greeted by all of staffs there. While they are having a
consultation, we will provide them coffee or tea along with assortment of cookies and
chocolates as well. We also offer our customers service that may not offer by our competitors
and that include the virtual dressing room where we have had the FXMirror installed there.
Besides that, we provide our customers the 3d hologram camera where it can be used to
design their own gifts. This can be seen as a comparative advantage to us for taking full
advantage of technology.

Customers who want to have their events planned by professional team will come to Fleur
Amor Boutique because here, we have well-trained and professional consulting team that can
help our customers to plan their event successfully. If our customers want to have a wedding,
for example, they can have a consultation with us, discussing on what they need and want for
their wedding day. This also can be another factor that influence the decision making process.