Mars Group

Mars Group is one of the best leading accounting firms in

Dubai by offering IT and cyber security, digital marketing and
VAT consultancy services with experienced professionals. Our
expert staff helps the business owner by providing customized
service to achieve their objectives with maximum efficiency.

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 About Us
MARS Group is founded in Dubai by a team of qualified professionals

with years’ experience and expertise in Business Management and

Consultancy. MARS is registered with FTA in UAE as “TAX AGENCY”.

MARS Group offers range and diversity of skills and technical expertise

available within the firm and through our affiliation to respond to

every client situation throughout the United Arab Emirates and

Internationally.

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4 IMPORTANCE THINGS ABOUT MARKETING -
ACCOUNTING FIRM
As competition growing day by day in accounting field, you need to stand out of crowd.
 Importance of marketing
• Marketing is important to accounting firms, because finding new
clients or increasing business with existing clients helps a practice to
earn more fees and expand. In a small firm, marketing may be the
responsibility of a partner with marketing experience or a marketing
professional working on a part-time or freelance basis.
• Marketing for accounting firms begins with understanding. You can’t
market your services to potential clients unless you know their needs.
• This doesn’t mean you must become an expert in their field. You don’t
have to be an engineer to understand the accounting needs of an
engineering firm. But the more you understand the issues they face,
the better your marketing will be.
• So learn about your target market and the companies that operate
within it. This will give you the edge over firms that assume every
business is the same.

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So learn about your target market and the companies that operate within it. This will give
you the edge over firms that assume every business is the same.

 Plan - Our marketing strategy must be based on research and careful

planning. Market research companies, such as Mars Group, provide
accounting data that helps you identify areas of your business that offer
growth opportunities. Your plan must determine how you want to develop.
For example, by finding new customers, introducing new services or
expanding business with existing customers.

 Positioning - The way you position your business can help you get business
and differentiate yourself from your competitors. If you want to position
yourself as a company that offers all important accounting services, such as
payroll, accounting, billing, and tax preparation, you will be attractive to
potential clients who want to serve one company for all their accounting
needs. However, they will also be exposed to direct competition from other
companies that offer a variety of services. Position your business as a
specialist for certain services, such as: One-to-one or retail accounting,
differentiates your company from others and offers clear benefits to
potential customers.

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 Engagement - Companies might not want to change their professional
advisors. Therefore you must be sure that the change will benefit your
business. Take advantage of this opportunity to ensure that potential
customers understand your skills and the various services you offer,
and communicate through channels such as your website, voice
connection, and press. Post accounting or tax issues on your website or
in local newspapers showing your choices. Talking about accounting
issues at in-house business meetings or conferences can give your
business and network prospects.
 Services - By expanding your service offering, you can expand your
business with existing customers or enter new markets. If you offer
existing accounting and payment services to existing customers, offer
tax preparation services and explain the benefits of working with a
business. If your business wants to benefit from the manufacturer, you
should consider working with other companies that have industry
experience but cannot provide the services you offer.
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BENEFITS OF MARKETING AUDIT

 Marketing audit has re-establish your product or service.

 Marketing test to remember the purpose of the road of the company

you can do and create.

 Marketing tests enable evaluation of what works and what doesn't.

 Marketing tests determines needs that you don't know.

 Marketing test supporting companies and lives in new strategies and

directions.

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 Contact Us
Visit Us : Office 204 Bushaqer Building, PO
Box: 48593, Dubai, UAE
Call Us : +971 4 285 0950,
+971 56 413 3479
Email Us : info@marsgroup.ae
Website : https://marsgroup.ae/

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