Project Report

on
Impact of Social Media on Youth

Submitted to : Submitted By :
P.G. Deptt. of Ramanvir kaur

Commerce 8021(M.com)
Jalandhar Sudhanshu
8022(M.com)
 CONTENTS
INTRODUCTION
WHAT IS SOCIAL MEDIA
HISTORY OF SOCIAL MEDIA
IMPACT OF SOCIAL MEDIA
POSITIVE IMPACT
NEGATIVE IMPACT OF SOCIAL MEDIA ON
YOUTH
SOME IMPORTANT FACTS
CONCLUSION AND IMPLICATIONS
BIBLIOGRAPHY
 INTRODUCTION
Now a day’s social media has been the
important part of one’s life from shopping to
electronic mails, education and business tool.
Social media plays a vital role in transforming
people’s life style. Social media includes social
networking sites and blogs where people can
easily connect with each other.Since the
emergence of these social networking sites like
Twitter and Facebook as key tools for news,
journalists and their organizations have
performed a high-wire act . These sites have
become a day to day routine for the people.
Social media has been mainly defined to refer to
“the many relatively inexpensive and widely
accessible electronic tools that facilitate anyone
to publish and access information, collaborate
on a common effort, or build relationship” Social
media is defined as websites and applications
that enable users to create and share content or
to participate in social networking. It is the one
of the most modern and favorite form of Social
media including many features and
Social-characteristics in it.
It have many advantages on same channel like
as communicating ,texting, images sharing
audio and video sharing , fast publishing, linking
with all over world, direct connecting. It is also a
cheapest fast access to the world so it is very
essential for all age group of peoples. Internet
use is increasing day by day now a days with
high rate in all over the world. Majority of youth
is moving quickly from electronic media like as
television viewers and radio listeners to the
social media among all age of group people.
Now a days youth rate is very much to moving
into social media so its impact .
What is Social Media ?
Social media refers to interaction
among people in which they can

create,share or exchange information

and ideas in virtual
communities and networks.

 “Social” – refers to instinctual needs

humans have to connect with other
humans.

 “Media” – what we use to make

connections with other humans.
“Social Media” – Media used for social
interaction. Social media is the use of electronic
and internet tools for the purpose of sharing
and discussing information and experiences
with an online community.

The “social” in social media implies a

conversation. The difference between social
media and the TV is that with the latter, viewers
seldom engage with the programme-makers of
the show that they are watching. Only in very
recent time have programme makers expanded
into the world of social media.
Some of the popular social media
tools/websites

 Whatsapp
 Twitter
 Face book
 Google+
 Pinterest
 Blogging [Tumblr,Blogger]
 Instagram
 YOUTUBE
History of Social Media
 The first social media site that everyone can
agree actually was social media was a website
called Six Degrees. It was named after the ‘six
degrees of sepration theory and lasted from
1997 to 2001. Six Degrees allowed users to
create a profile and then friend other users. Six
Degrees even allowed those who didn’t
register as users to confirm friendships and
connected quite a few people this way.
 From Six Degrees, the internet moved into the
era of blogging and instant messaging.
Although blogging may not seem like social
media precisely, the term fits because people
were suddenly able to communicate with a
blog other instantly as well as other readers.
 The term “blog” is a form of the phrase
“Weblog” which was coined by Jorn Barger, an
early blogger that was the editor of the site
“Robot Wisdom.”
 In 2004, Mark Zuckerberg launched what
would soon become the social media giant
that would set the bar for all other social
media services. Facebook is the number one
social media website today and it currently
boasts over a billion users.
 However, back in 2004, Facebook
(TheFacebook.com then) was launched just for
Harvard students. Zuckerberg saw the
potential and released the service to the world
at the website facebook.com.
 In 2006, the popularity of text messaging or
SMS inspired Jack Dorsey, Biz Stone, Noah
Glass and Evan Williams to create Twitter, a
service that had the unique distinction of
allowing users to send “tweets”o 140
characters or less. Today, Twitter has over 500
million users.
Impact of Social Media on
Youth
Nowadays social media has become a new set
of cool tools for involving young peoples. Many
young people’s day to day life are woven by the
social media. Youngsters are in conversation
and communication with their friends and
groups by using different media and devices
every day .
In past years it was seen that youngsters are in
touch with only friends and their groups in
schools and colleges.But nowadays youngsters
are in contact not only with known friends but
also with unknown people through social
networking sites, instant messenging etc. .
According to:
BBC news research of 2013 they discuss that
67% Facebook users are very common and well
consist of the youth and students, so these
praise the fact that the youth and student have
more focus and relation.
Throughout the country teenagers frequently
use the web, mobile phones, online games to
communicate and gather information with each
other. As per the survey in California the below
table shows that how social media impacts the
behavioral health of California’s adults .
Positive Effects of Social Media on
Youngsters
Social media helps youngsters to stay
connected with each other.
Useful information can be exchanged over
social networking sites.
Social networking sites can allow teens to
find support online that they may lack in
traditional relationships, especially for teens .
In a Critical Development period youngsters
also go for social networking sites for advice and
information.
Youngsters can look to social media for
getting the answers related to their career
objectives
The main advantage of social networking site
is that it helps in establishing connection with
people,friends and relatives. It helps in sharing
one’s view, share pictures and lots of other
stuffs.
It helps students in interacting with one
another and share ideas. This helps in
improving student’s creativity.
The social networking websites can be
accessed from any part of the globe
Through these sites the students can
establish contact with entrepreneurs,
corporate people and can gain valuable
information from them.
 Negative Effects of Social Media
on Youngsters
 Today it’s not clear that who the “strangers”
are especially in the field of social media.
 Kidnapping, murder, robbery can be easily
done by sharing details on social media.
 There are many cases registered in
policestation where adults target young
children and lure them into meeting them.
 Mostly youngsters waste lots of time on
social sites like chatting which also effects
their health.
 Some useless blogs influence youth
extremely that they become violent and can
take some inappropriate actions.
Eye Problems: Prolonged use of display
screens may weaken eye sight.
Addiction: Internet shopping, online chatting
can be addictive.
Effect on health: Sitting all day in front of
laptops/computers may disturb body
metabolism.
Reduction in physical activities

Teens who use Facebook more may have

psychological disorders, including antisocial
behaviors, mania and aggressive tendencies.
The Desire to Compare: We compare
ourselves to others in terms of looks,
travelled destinations, shopping sprees,
friends and so on.
 Lack Of Interpersonal Skills: youth often
ignore the importance and the
appropriate behaviour related to face-to-
face contact.
 Sharing too much
 Social Distrust
Increased irrational use, prank calls,
unwanted message/interaction
How to Prevent Social Media
Threats??
Install theft protection software on all of the
computers you use to access social media
accounts.
Make sure never to click the box to save
your password when you are on a public,
work or laptop computer.
Use your real name whenever you sign up
for social media accounts.
Avoid giving out personal information on
social media sites, such as address, phone
number or your birth date.
Change your privacy settings on all your
social media accounts, so that you have
control of all the information that is posted.
Some facts
 More than half of India’s one billion population is
under 35 years of age and is at the forefront of mobile
phone revolution.
 More than 50% of youth in metro city prefers
Whatsapp/We Chat over SMS.
 51% of teens check their sites more than once a day.
 • 22% of teens check their site more than 10 times a
day.
 • 39% of teens have posted something they later
regretted.
 • 37% of teens have used sites to make fun of other
students.
 • 25% of teens have created a profile with a false
identity.
 • 24%of teens have hacked into someone else’s
social‐networking account.
 • 13% of teens have posted nude or seminude
pictures or videos of themselves or others, online
Conclusion and Implication
As the technology is growing the social media
has become the routine for each and every
person, peoples are seen addicted with these
technology every day. With different fields its
impact is different on people. Social media has
increased the quality and rate of collaboration
for students. Business uses social media to
enhance an organization’s performance in
various ways such as to accomplish business
objectives,increasing annual sales of the
organization. Youngsters are seen in contact
with these media daily .Social media has various
merits but it also has some demerits which
affect people negatively. False information can
lead the education system to failure, in an
organization wrong advertisement will affect the
productivity, social media can abuse the society
by invading on people’s privacy, some useless
blogs can influence youth that can become
violent and can take some inappropriate actions.
Use of social media is beneficial but it should be
used in a limited way without getting addicted.
Parents need to work with their children on
using safety precautions when on social
media sites. Thirty-one percent of youth
surveyed by the National School Board
Association (2007) reported posting
inappropriate pictures and sharing personal
information with strangers.
Youth need to be taught of the dangers of
putting their personal information online.
Information that is posted online can never
be permanently erased.

Parents and their children should establish

privacy settings, and the children should
learn to check to be sure that their privacy
settings have not changed
 BIBLIOGRAPHY
www.google.com
www.investopidia.com
Gitanjali Kalia Chitkara University, Punjab, A Research
Paper on Social media:An Innovative Educational Tool,
Issues and Ideas in Education Vol. 1 March 2013
www.edudemic.com/social-media-education/
www.slideshare.in

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