Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Threats
Increasing competition with online competitors 0.12 3 0.36
Technological Revolution 0.1 3 0.3
Tax and Tariffs 0.06 2 0.12
Local community critics 0.06 2 0.12
Regulations of respective countries 0.08 2 0.16
Total 1 3
IFE MATRIX
Key Internal Factors Weight Rate Score
Strengths
Shopping under one roof 0.15 4 0.6
Wide variety of merchandise 0.13 4 0.52
Stores in all 50 States 0.12 4 0.48
New concept of Supermarkets 0.1 3 0.3
Great employee benefits 0.1 4 0.4
Weaknesses
Lack of formal mission statement 0.08 2 0.16
Lack of R&D Facility 0.06 1 0.06
Centralized management 0.08 2 0.16
Little Differentiation 0.08 2 0.16
Resistance of management for putting women in BOD. 0.1 2 0.2
Total 1 3.04
COMPETITIVE PROFILE MATRIX
Walmart Target Costco
Critical Success Factor Weight Rating Score Rating Score Rating Score
Advertising 0.1 4 0.4 3 0.3 2 0.2
Service/Product Quality 0.09 3 0.27 4 0.36 2 0.18
Price 0.1 4 0.4 2 0.2 3 0.3
Management 0.03 3 0.09 2 0.06 1 0.03
Financial Position 0.09 4 0.36 2 0.18 3 0.27
Customer Loyalty 0.1 4 0.4 2 0.2 3 0.3
Product Line 0.1 4 0.4 3 0.3 2 0.2
Market Share 0.06 4 0.24 3 0.18 2 0.12
Customer Service 0.09 2 0.18 3 0.27 4 0.36
Technology 0.1 4 0.4 3 0.3 2 0.2
Employees 0.05 2 0.1 2 0.1 3 0.15
Global Expansion 0.09 4 0.36 1 0.09 2 0.18
Total 1 3.6 2.54 2.49
SO Strategies WO Strategies
Opportunities
ST Strategies WT Strategies
Threats
Fast changing technology 0.2 3 0.6 2 0.4
Fierce price competition in retail
industry 0.13 2 0.26 2 0.26
High bargaining power of customers 0.07
Instabilities due to external factors 0.05 3 0.15 2 0.1
Laws requiring more investments to
employee benefits 0.05
1
Strengths
Well established brand awareness 0.18 3 0.54 2 0.36
Cost leadership 0.13 2 0.26 3 0.39
Continuous growth 0.1 2 0.2 4 0.4
Control over suppliers 0.09
Profitable organisation 0.05
Weaknesses
Lack of presence in many developed
countries 0.13
Failure of entering foreign countries 0.1
No formal mission statement 0.08 2 0.16 2 0.16
Continuous products recalls 0.08 3 0.24 2 0.16
Everyday low prices could be connected
to poor quality 0.06
Total 1 3.22 3.4