FORE School of Management, New Delhi

Course Outline

Programme: PGDM (FMG -28/ IMG-13/ FM-2)

Name of the Course: Business Analytics-I Credit: 3

Term: II Academic Year: 2019-20
Faculty: Dr. Sumeet Kaur Office Contact No.:497/533
Dr. Vinaytosh Mishra Email: skaur@fsm.ac.in / vinaytosh@fsm.ac.in
Dr. Sanjay Rastogi srastogi@iift.ac.in

Introduction:

Business managers in the present scenario have access to large amounts of information. A major issue is how to use the
available information to make better decisions. It is from this perspective of informed decision making that this course is
designed. The course is intended as a sound introduction to the field of business statistics covering the foundations of
statistical reasoning and statistical applications in business. The students will acquire an understanding of both descriptive
and inferential statistics. The course mainly deals with the use of statistical concepts in the resolution of managerial
decision problems, offers hands-on experience in problem solving and decision support using statistical techniques.

Objective:

Upon successful completion of the course, students should be able to:

 Use statistical concepts and tools in business decisions
 Develop skills in structuring and analyzing business problems statistically
 Utilize computer-based statistical software to perform calculations

Text Book : Business Statistics in Practice, Bowerman, Connell, Murphree 8th edition, McGraw Hill Education

Reference Book: Gerald Keller, Statistics for Management and Economics 10th edition, Cengage

Pedagogy: Black board, class activity and excel software would be used for clarifying the concepts of the students

Evaluation Component and weightage: (an indicative evaluation component break-up is attached)

Quiz : 15%
Assignment : 15%
Class Participation : 10%
Mid Term : 20%
End Term (lab) : 40%
________
Total 100 Marks
------------
Session Plan:

Session Question to explore/Learning

No. Topic Reading
outcome
 Defining a variable
 Describe the difference
Introduction to statistics,
1&2 Chapter 1 to 3 between quantitative and
Descriptive Statistics
qualitative variable,
population and sample,

3&4 Introduction to Basic Probability
5&6 Discrete Probability Distributions
Continuous Probability
7&8
Distributions
9 Sampling Distribution
10 &11 Estimation and Confidence Interval
Testing hypothesis about single
12 & 13
population parameters
Analyzing the differences in two
14 means and two proportions
Statistical Inferences for population
15 & !6
Variance & Analysis of Variance
descriptive statistics and
inferential statistics
 Summarizing data using charts
and tables
 Define probability & sample
space
Chapter 4
 Use elementary rules to
compute probabilities
 Bayes Theorem
 Explain difference between
discrete and continuous
Chapter 5 random variable
 Find a discrete probability
distribution and compute its
mean and standard deviation
 Define a continuous
probability distribution
 Describe the properties of
Chapter 6
normal distribution
 Approximating binomial
distribution using a normal
distribution
 Explain the concept of
random sampling and select a
random sample
Chapter 7
 Describe and use sampling
distribution of the sample
mean
 Explain and use central limit
theorem
 Different types of sampling
Chapter 8  Merits and demerits of
sampling
 Calculate confidence interval
 Set up an appropriate null and
alternative hypothesis
 Describe Type-I and Type-II
Chapter 9
errors
 Using critical value and p-
value approach
 Compare two population
means when the samples are
independent.
 Recognize when data come
Chapter 10 from independent samples
and when they are paired
 Compare two population
proportion using large
independent samples
 Use chi square distribution to
Chapter 11 & 12
make statistical inference
about population variance.
  Compare several different
population means by using
one way analysis of ANOVA
 Testing hypothesis about
multinomial probabilities by
using a chi-square goodness
of fit test
Chapter 13  Perform goodness of fit test
17 Chi-Square Analysis
for normality
 Decide whether two
qualitative variables are
independent by using a chi-
square test for independence
 Explain simple linear
regression model
 Find the least squares point
estimates of the slope and
Chapter 14
18 Simple Linear Regression Analysis intercept
 Describe the assumption
behind simple linear
regression and calculate the
standard error
 Explain multiple linear
regression model
Chapter 15  Explain the assumption
19 & 20 Multiple Regression
behind multiple linear
regression and calculate the
standard error

For official use: -

As Benchmarked with course content in previous year, the contents of this course: (Please mark the right
option below)
(a) Is totally new
(b) Has not changed at all
(c) Has undergone less than/equal to 20% change
(d) Has undergone more than 20% change

Faculty Signature: _______________

Area Chair Signature: _____________