REG NO:

ST. JOSEPH’S COLLEGE OF COMMERCE (AUTONOMOUS)

END SEMESTER EXAMINATION – OCTOBER 2017
B.COM (BPM) - I SEMESTER
C3 15MC102: PRINCIPLES OF MANAGEMENT
Duration: 3 Hours Max. Marks: 70
SECTION - A
I) Answer any TEN questions. Each carries 1 mark. (10x1=10)
1. The production manager of Harsh Ltd. instructs a salesman to go slow in
selling the product, where the marketing manager is insisting on fast selling to
achieve the target. Which principle of management is being violated in this
case?
2. Enlist any 2 types of motivational theories.
3. Mention any 2 skills of an effective manager.
4. Alpha Ltd. spent a lot of money to hire specialized people for framing their
plans and collecting important facts from environment. The company cut done
their cost by cancelling the employee’s trip for recreation. Name the limitation
of planning mentioned in the situation.
5. List out any 2 types of planning.
6. Pramod was a supervisor at an ‘Annapurna Aata’ factory. The factory was
producing 200 quintals of Aata every day. His job was to make sure that the
work goes on smoothly and there was no interruption in production. He was a
good leader who would give orders only after consulting his subordinates and
work out the policies with the acceptance of the group. Identify the leadership
style being adopted by Pramod.
7. Give the meaning of span of control.
8. Define trait’s theory of leadership.
9. As a manager, what is motivation according to you?
10. Babita Ltd. is engaged in manufacturing machine components. The target
production is 250 units per day per worker. The company had been
successfully attaining this target until two months ago. Over the last two
months it has been observed that daily production varies between 200-210
units per worker. Name the function of management.
11. Rajat, a Sales Manager, achieved his sales target one month in advance. This
achievement was displayed on the notice board and the CEO of the Company
awarded a certificate for the best performance to him. Name the incentive
provided to Rajat.
12. What do you mean by Business Ethics?
SECTION - B
II) Answer any THREE questions. Each carries 6 marks. (3x6=18)
13. Differentiate between administration and management.
14. Write a short note on Management By Objectives (MBO).
15. Briefly discuss any 2 types of organizational structure.

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 16. Mr. Naresh is working as a Production Manager in Vohra Ltd. His
subordinates are mostly engineers and qualified technicians. As a manager, he
is very strict, does not listen to any suggestions or feedbacks given by his
subordinates. He expects them to following his instructions without any
questions and does not allow them to give suggestions. Answer below
questions:
(a) What leadership style does the manager follow?
(b) Is such a leadership style beneficial for the company? Explain.
(c) State any one value being overlooked by him? (2+2+2)
17. Explain the factors influencing business ethics in an organization.
SECTION - C
III) Answer any TWO questions. Each carries 15 marks. (2x15=30)
18. Discuss any three motivation theories with relevant examples.
19. Describe various techniques or methods of forecasting.
20. Enumerate the techniques of control in an organization.
21. Assume yourself to be a businessman and discuss the various groups towards
which your business is socially responsible.
SECTION - D
IV) Case Study – Compulsory question. (1x12=12)
22. Radhika opens a jewellery showroom in Jaipur after completing a course in
jewellery designing. She has employed eleven persons in her showroom. For
greater productivity, she divides the work into small tasks and each employee
is trained to perform his/her specialized job. The sales persons are allowed to
close a deal with a buyer by giving a maximum of 10% discount, whereas the
decision for any further discount rests with Radhika as the final authority.
In the earlier days of starting of the business, five of her employees were asked
to put in extra hours of work. In return she had promised to give them a
special incentive within a year. Therefore, after six months when the business
was doing well, she awarded a cash bonus to each of these employees to honor
their commitment. However, when it comes to setting the conflicts among her
employees, she tends to be more biased towards her female employees. In
context of the above case, answer the below questions:
(a) Identify and explain the various principles of management that are being
applied by Radhika by quoting lines from the paragraph. (6marks)
(b) Identify and explain the principle of management which is being violated
by Radhika by quoting lines from the paragraph. (4marks)
(c) State any one effect of the violation of the principle of management by
Radhika as identified in part (b) of the question. (2marks)

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