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NJAES Office of Continuing Professional Education Please register me for the following: PAID
Rutgers, The State University of New Jersey New Brunswick, NJ
Permit No. 153
102 Ryders Lane New Brunswick, NJ 08901-8519
Ph: 732.932.9271 Fax: 732.932.8726 Course Code Name Date Fee
Email: ocpe@njaes.rutgers.edu
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- PLUS -
January 14, 2011
Landscape Contractor
January 7 - March 18, 2011
Landscape Plants:
“All of the instructors were amazing! They were totally dedicated to increasing This program consists of nine
our knowledge and to our success. Their passion is intoxicating!” landscape-related short courses.
Please visit cpe.rutgers.edu/Landscape
“I have never met someone as passionate about plants as Steve is.” or call 732-932-9271 ext.625 for more information.
“Learned how to design an efficient irrigation system. It will be used to further Irrigation Systems: Scheduling
my business.” March 4, 2011 9:00am - 3:30pm AL0604CA11
“I learned the proper way to fix a cracked pipe. Will use it to properly fix $245 before February 18, 2011; $275 after
customers’ broken irrigation pipes.”
In this class, instructor Bob Dobson introduces the “checkbook method” of
This course will help you with, but is not designed to prepare you for, the irrigation scheduling, which operates just like deposits and withdrawals in your
New Jersey Irrigation Certification Exam. bank checking account. In irrigation, deposits are made by rainfall, withdrawals
This class has been approved for 2.0 GCSAA Education Points and 24 ceu hours are made by ET (evapotranspiration), and your opening balance is your current
for the Irrigation Association (National). soil moisture level. You will also learn the 4 key elements of efficient irrigation
systems, and how to calculate sprinkler run times and create irrigation schedules.
This class has been approved for 1.25 GCSAA Education Points and 6 ceu hours
Irrigation Systems: Repair and Maintenance for the Irrigation Association (National).
February 25, 2011 9:00am - 4:00pm AL0603CA11
$245 before February 11, 2011; $275 after
Water Gardens
Once an irrigation system is installed, the ability to troubleshoot repairs February 23, 2011 9:00am - 3:30pm AL0202CA11
onsite becomes a crucial skill for anyone assigned to maintaining the system $245 before February 9, 2011; $275 after
and surrounding property. This class begins with diagnosing and repairing the
four most common problems you will encounter: broken pipes, malfunctioning Even in this stubborn recession, customers still are opting to add Water Gardens
valves, broken or malfunctioning sprinkler heads, and electrical problems. You’ll as an affordable, attractive and soothing landscape feature. Take this one-day
learn what tools you need in the field to diagnose the problems, and instructor opportunity to learn the basics of designing and installing ponds., including:
Bob Dobson sets aside time to answer the specific questions and problems that fi ltration and pumping systems, construction techniques, cost estimating and
might be plaguing your system. waterfalls. Avoid the costly mistakes others have made. Take this class to
This class has been approved for .60 GCSAA Education Points and 6 ceu hours understand the proper design and operation of a healthy, sustainable water
for the Irrigation Association (National). garden.
Please call 732-932-9271 ext. 625 for updated L.A. and APLD credits.
Sales and Marketing for Landscape Lighting
the Landscape Contractor January 12 and 13, 2011 AL0501CA11
January 14, 2011 9:00am - 3:30pm AL0313CA11 9:00am - 3:30pm (Day 1); 9:00am - 12:00pm (Day 2)
$195 before December 21, 2010, $225 after $395 before December 21, 2010; $445 after
This seminar is for business owners who want to differentiate their company, Landscape Lighting is a great opportunity to expand your services and value to
attract better leads, retain and sell more clients, and build sustainable businesses. existing customers. However, working with electricity requires an entirely new
Renowned green industry consultant, Jeffrey Scott, will cover the following: skill set and vocabulary. That is what you will learn in this 1½-day class which
covers topics such as amps, ohms and volts, as well as design and installation
• Proven cost-effective techniques for marketing and building your brand.
of wired and wireless systems. Dave Beausoleil of Cast Lighting, Inc. will
• How to create a marketing calendar, ensure marketing takes place effectively
show you the basics of lighting installation with hands-on exercises, where
(even in your peak season); how to budget, measure and manage your marketing
every participant will have the opportunity to work with the tools of the trade.
efforts in order to maximize your ROI.
Dave also will discuss both design and business strategies. Here’s what your
• The role of direct mail, public relations, e-mail marketing, web/social media
colleagues are saying about Dave’s teaching ability:
marketing, community, neighborhood and referral marketing.
• What it means to brand a landscape company in a cost-effective fashion, so “Great speaker who kept my attention with excellent information.”
that your brand is attracting new clients even while you sleep. “I enjoyed Dave’s enthusiasm...he is very interesting, informative, and effective.”
• How to identify and create a profitable niche around your company’s “ideal”
Call 732-932-9271 ext. 625 for updated ISA & Landscape Architect credits.
client profile.
• Sales techniques for setting up and closing the sale - at the right mark-up.
• How to better communicate with and up-sell your existing clients.
Overcoming Tough Sites: Plant & Design Solutions
January 25 and 26, 2011 AL0216CA11
Common Sense Business and Pricing 9:00am - 3:00pm (Day 1); 9:00am - 12:00pm (Day 2)
Strategies for the Landscape Contractor $195 before January 11, 2011; $225 after
January 24, 2011 9:00am - 4:00pm AL0307CA11
Even though some properties present your plants with a true Darwinian struggle
$195 before January 10, 2011; $225 after for survival, you can still create a design that is both fresh and innovative. Just
because it’s a tough site, you need not settle for an industrial look. The list of
Tight times demand smart business decisions. Spend a day with two of New landscape challenges is endless: extreme drought, highly compacted soil that
Jersey’s most experienced landscape contractors in this new course to discuss: drains poorly, deer predation, steep slopes, and burning sun from southern
• Pricing and selling jobs – It’s tough to resist price cutting to win a job, but exposures. These are just a few of the site conditions that can present your plant
how low is too low? How much negotiation room should you build into a price? life with challenging barriers to success. Join Rutgers Gardens Director, Bruce
• Cost estimating strategies – Unless you’re covering your full costs, you might Crawford, as he explains solutions to such problems through useful techniques
be slowly losing money on every job. including design considerations, soil improvements and plant selection.
• Job costing and tracking – Setting a good price depends on knowing your
individual cost of service. Make sure you become a better estimator with each This class will take place at the 2011 New Jersey Plants Show at the NJ
job – and then once you win the job, make sure you manage the Profit/Loss. Convention Center in Edison, NJ on January 25 and 26, 2011. Your registration
• Q&A -- You’ll have wide open class time to leave with answers to the specific for this course includes complimentary admission to the event.
concerns facing your business.
Concrete Pavers Outdoor Entertainment Spaces: NEWLY
February 7, 2011* 9:00am - 4:00pm AL0203CA11 Kitchens, Firepits and More REVISED
*Optional free, hands-on training day on March 10, 2011 February 14, 2011 9:00am - 3:30pm AL0207CA11
$245 before January 24, 2011; $275 after *Optional free, hands-on training day on March 11, 2011
In this one-day class, you will learn the right way to design, plan, and install $245 before January 31, 2011; $275 after
concrete paver projects. Working hands-on with pavers, you will learn
From opulent outdoor kitchens to expansive firepits and fireplaces, outdoor
about excavation, base and paver installation, cutting, edging installation, and
living spaces offer a rare growth opportunity in the landscape market. Designing
estimating. You’ll walk away with formulas and secrets for doing the job properly
and installing them, however, requires a diverse set of skills - from weather-
and safely. You will also learn valuable business tips to ensure your hard work is
proof appliance and material selection to lighting and electrical work - that can
appropriately rewarded and appreciated. In order to provide you with even more
challenge even experienced landscapers. The course will also include content on
useful knowledge, you’ll have the opportunity to join us for a free *additional
the construction of outdoor entertainment spaces. You will learn the step-by-step
day of hands-on training where you will participate in the actual installation of
methods necessary to successfully estimate, manage, and complete such projects.
a paver patio on the Rutgers campus. Here’s what last year’s attendees had to say
Please join us for an *additional day of hands-on training on March 11.
about experienced hardscape contractor and course instructor, Alex Burke:
“Alex is an excellent teacher. He makes great use of materials and his prior
experiences and business knowledge are invaluable.”
4 CONVENIENT WAYS TO REGISTER
“Alex is an engaging and helpful instructor with a teaching style that is very clear Phone: 732.932.9271, M-F 8AM - 4:30PM.
and understandable. I’m glad I attended this class.” Please have your Visa, Mastercard or AMEX number ready.
Retaining walls provide an excellent way to increase usable property space, Payment Policy - All students must have prearranged for payment
control erosion, and provide aesthetic detail to a property. Designing and building to be admitted to the class (purchase order, check, VISA, Mastercard,
a sound retaining wall requires an understanding of many different factors. This American Express or money order).
class, also taught by Alex Burke, offers a basis to design and install a variety Refunds - You may withdraw from a course with a full refund
of different walls. Classroom instruction will focus on design factors, material (minus a $50 processing fee) provided our office is notified at least
selection, and estimating. We will then be holding a free *additional day of three (3) full working days prior to the start of the course. Beyond that
hands-on training in order to test your skills by building an actual wall. Your time, registrants may be responsible for the full registration fee.
retaining wall abilities will provide an added high value option to your existing Substitutions are welcomed.
client services offered. This class works in conjunction with the Concrete Pavers
course described above.