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HERITAGE MANAGEMENT
ORBIT-INNOVA
Professor ARANDA-MENA GUILLERMO
Tutor MORANDI MARCO
students:
Camurri Giorgio
Chizzoni Federica
Guerini Giulia
Lualdi Valeria
Patruno Marco
Vitolo Marta
INTRODUCTION
Map of Milan 2
Lambrate’s industrial history 3
ANALYSIS
S.W.O.T of Ventura 5
S.W.O.T of Innocenti 6
Why Innocenti? 7
Time line of the Innocenti factory 8
STRATEGY
What intesive farming means 10
References 11
INDEX Aquaponics system 12
Explenation of our Vision 14
Vision 16
WORKFLOW
Organizational Chart 18
Stakeholder circle 19
Values gap analysis 20
PROJECT
Masterplam 24
Space function 25
Design strategies 30
Views 32
INTRODUCTION
Map of Milan
LAMBRATE
2
1861|1896 BEFORE INDUSTRY
Lambrate’s industrial history
After the Unity Milan consolidates its productive that’s characterized by a multisec-
toral industry with a strong international imprint. After a crisis at the beginning of the
1861
decade, the 90’s have a new perspective of industrial development.
BEFORE INDUSTRY
1896|1918 FIRST INDUSTRIALISATION
Thank to the availability of a new source of energy, electricity, big establishment are 1896
built in Milan. For the city this’ll be a growing phase pushed by war emergency.
INDUSTRIALISATION
1918|1945 WORLD WARS YEARS
After the years of the first postwar period and the adjustment of the new regime, the 1918
industry has an ephemeral ‘boom’ with the affirmation of new sectors and a growing
bond between banks and enterprises. WORLD WARS
1945|1970 INDUSTRIAL BOOM
1945
Dragged by a will of ransom, the city manages to heal the wounds of the War and
it’s ready for a season of intense development in the sign of America and the INDUSTRIAL BOOM
production of new mass consumer goods: scooters, cars, domestic appliances.
S W
O T
usable ofexinsting
usable of exinstingbuilding
building ordinaryused
not ordinary used
close tousers
close to users
capillarity
capillarity ininthe
theneighborhood
neighborhood v
v e
e n
n t u r
t u r a
a nonopossibility
possibilityof
of expansion
expansion
5
big, coveredand
big, covered andcompact
compactspace
space outside
outsidethe
thecity
city
not safe
not safe
green spaceall
green space allaround
aroundthe
the
oldold factory
factory heavy industry,
heavy pollution
industry, of of
pollution thetheearth
earth
S W
O i n n o c e n t i
T
avaible spacefor
avaible space forindustrial
industrialoror agricoltural
agricoltural production
production notnot
involved district
involved districtininthe
thecity
citylife
life
factory’s structureisis
factory’s structure too
too expensive
expensive to demolish
to demolish
possible expansionininthe
possible expansion thefuture
future
adiacent toSegrate,
adiacent to Segrate,totothe
the new
new residential
residential
block and to
block and toParco
ParcoAcqua
Acqua pollution problem
pollution problemmay
maynot
notbe
becompletely
completely solved
solved
6
i Why
n n Innocenti?
o c e n t i
segrate I n n se
ex Innoc e n t i
feltre r ub a ttino
lambrate
Through the SWOT analysis of the Ventura district and of the ex Innocenti factory in the Lambrate industrial area, we have chosen the
most suitable place based on the idea of circular economy that we want to apply in order to be able to re-function a piece of the industrial
heritage of the suburb of Milan. The primary aim is to revitalize an abandoned industrial building from 1993 and re-give a function to
a place that during the 20th century gave birth to an icon of Italian design: the Lambretta scooter. The ex Innocenti factory seems the
perfect space to fit a new urban agricolture production plan, through the aquaponic system.
7
Timeline of the Innocenti factory
Founded by Start the production of There is another crisis Total closure of the
Ferdinando Innocenti cars with BMC and the factory is Innocenti factory
occupied by workers
8
ST R AT E GY
what intensive farming means
42% of earth’s land surface area is
used for farmland 30% of all greenhouse emissions is
from agriculture
11
12
90% 70%
HOW MUCH AQUAPONICS IS SUSTAINABLE
10
times more productive
improving controlled system
0
fertilizers
2
final outputs
deleting bacteria PRESENCE producing vegetables and fishes
13
OUR VISION
“From Aquaponics to daily life” project fits in a widely studied and initiated sector all
over the world.
The constant technology developing and the productions of goods utilised in the world
improvement are simultaneously linked to the resources decrease and to the waste
material production without any possibility to be reused.
The identification of the three main categories involved in this new technology (design,
resource and business) makes aquaponics a more suitable and real operation, related
to the possibility of being declined in material assets production.
To update the process explained, stakeholders have been identified to develop this
new frontier production.
Embroiling each part of the pyramidal project it can be created another cyclic process
that ends with the utilisation of waste material and further resources production.
In that way it can be possible to restart from the aquaponic system to begin a new
loop.
There are moments in the history that seems to rejoin and fulfilled, putting every thing
in its own place.
14
Vision
aquaponics
food hemp
15
This brands use hemp fiber to This green companies This companies use hemp oil, This brands comes from big
produce part of their texile produce building materials extracted from seeds, in order companies and local
products. Hemp is an from hemp reducing to create natural and healthy activities that share a
alternative natural fiber that’s environmental impact and cosmetic products. They have commune goal: to buy, use
cultivated with low impact on guarantee low pollution and anti-infiammatory, and sell directly to the
the environment and it’s one an healthy and confortable antioxidant, analgesic and costumers sustainable,
of the most durable natural indoor environment. This calming properties. natural and healthy products.
fibers on the planet. materials are completly
natural, reusable and
biodegradable. 16
WORKFLOW
Organizational chart
Orbit-Innova
Owners EU
Final
Clients Municipality Region
Users
Start Up Comune of
Milano
Students
The diagram represents all the actors involved in the project from its conception to its realization and to its maintenance. The starting idea is
proposed by Orbit-Innova that wants to give a new life to waste throught a circular economy system in order to be involved in fashion,textiles,
food, cosmetics, architecture fields. We can classify the stakeholder in active and/or passive. In the first category we can find all the subjects
that make possible the ralization of the project idea. Each one of them has a different importance and, based on their field of competence,
they are choosen to collaborate in specific moments of the developement . Instead the passive actors are the ones that will use the final
product. We identify also stakeholders thatcorrespond to both categories and that will collaborate during the developement and that will
make profit from the project. 18
Stakeholders circle
MUNICIPALITY
FINAL USERS
CONSULTANT
ORBIT INNOVA
CONSTRUCTOR
UNIVERSITY TEAM
SPONSORS
LEVELS OF IMPORTANCE IN EACH FASE
LOW HIGH
The actors take part to the project in different phases and with different intensity. At the beginning we found all the stakeholders that develop
the idea of the project, and that controls all its steps until the realization and also after the construction for its management, like the customer
and the first sponsors. After the phase of ideation all the actors that are involved are necessary for the project realization and to allow the
concrete development of the ideas and the project. They are the consultant that have the duty of analize all the architectural, scentific and
economical aspects. The municipality that will give the founds in order to achieve goals on reuse, redevelopment and new use of spaces.
Designer and constructor that allow the concrete realization of the building and system developed. Our last actors are the final users, that are
those to whom the project is really addressed in double ways: they’ll use final products but they also live the spaces of the Innocenti factory.
v a l u e s g a p a n a l y s i s
fi na l users
muni ci pa l i t y
sponsors
consul ta nt
uni versi t y
tea m
const ructor
20
The following graphic highlight the role of sponsors, consultant and university team. The values of
this this group of steakeholders are almost allined except the educational value, wich is much more
important for the university team.
fi na l users
muni ci pa l i t y
sponsors
consul ta nt
uni versi t y
tea m
const ructor
21
The chart shows that final users and municipality have similar values, in fact the role of municipality
in the early stages of the project is to direct the buisness in good direction according to the final users
values.
fi na l users
muni ci pa l i t y
sponsors
consul ta nt
uni versi t y
tea m
const ructor
22
PROJECT
B
A
R
M
A
A R
Q K
U ET
A
P
O
N
IC
SY
ST CO
E W
M A O
Q R
U K
A IN
P G
O
N
IC
SY
ST
E M LA
B
O
R
AT
O
R
Y
&
O
FF
O IC
ES
FF
IC
ES
Aquaponics Production
MEMORY
The project has as its starting point the redevelopment of
the area keeping the external envelope. In this way the
original structure is enhanced, also saving on the high
demolition costs.
STRUCTURE
The architectural intervention is designed to not burden
the existing structure. This is made possible through the
construction of structurally independent volumes within
the sheds.
30
16°C
16°C 16°C
22°C 28°C
22°C 22°C 24°C 22°C
SUSTAINABILITY
The construction of independent volumes makes it possi-
ble to have different temperatures inside the building, so
as to be able to considerably limit the waste of energy for
heating and cooling.
A2 B2 C2
A1 B1 C1
B C
A B C A D A
FLEXIBILITY
By using different sizes of independent volumes it is
possible to obtain a wider possibility of disposing of
different functions. It also increases the relational quality
between the spaces themselves.
31
32
33
34
35
THAT’S ALL FOLKS!
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