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IJPDLM
39,8 Developing a consensus definition
of supply chain management:
a qualitative study
690
James R. Stock
Department of Marketing, College of Business, University of South Florida,
Received 4 March 2009
Revised 7 July 2009 Tampa, Florida, USA, and
Accepted 19 July 2009 Stefanie L. Boyer
Department of Marketing, Bryant University, Smithfield,
Rhode Island, USA
Abstract
Purpose – Without the adoption of a uniform agreed upon definition of supply chain management
(SCM), researchers and practitioners will not be able to “advance the theory and practice” of the discipline.
An integrated definition of SCM would greatly benefit researchers’ efforts to study the phenomenon of
SCM and those practitioners attempting to implement SCM. This paper aims to address these issues.
Design/methodology/approach – Using the qualitative analysis software NVivo, this study
examines 166 definitions of SCM that have appeared in the literature to determine important
components of an integrated definition of SCM.
Findings – Three broad themes of SCM are identified, including: activities; benefits; and
constituents/components. An encompassing definition of SCM is developed from the qualitative
analysis of these definitions.
Research limitations/implications – While a large number of SCM definitions have been included
in the research design, there may be additional definitions that are excluded given the very large
number of SCM publications.
Practical implications – A consensus definition of SCM will allow researchers to more precisely
develop theory and practitioners to identify the scope and boundaries of SCM.
Originality/value – This paper is the first attempt to include a large number of SCM definitions for
the purpose of developing a consensus definition of the concept. Previous literature has included only a
subset of published SCM definitions.
Keywords Qualitative research, Supply chain management, Research work
Paper type Conceptual paper
1. Introduction
Much confusion has occurred amongst supply chain researchers during the past two
decades by the many supply chain management (SCM) definitions that have been
proposed in the literature. While most scholars have agreed that SCM includes
coordination and integration, cooperation among chain members, and the movement of
International Journal of Physical materials to the final customer; there are still varying conceptualizations of how SCM
Distribution & Logistics Management should be defined (Mentzer et al., 2001b). This confusion exists both in the academic as
Vol. 39 No. 8, 2009
pp. 690-711 well as practitioner communities (New, 1997; Tan, 2001).
q Emerald Group Publishing Limited
0960-0035
The lack of a comprehensive and encompassing SCM definition is significant for
DOI 10.1108/09600030910996323 several important reasons. Without an inclusive or encompassing definition, it will be
difficult for researchers to develop supply chain theory, define and test relationships Developing
between components of SCM, and develop a consistent stream of research that “builds” a consensus
on what has gone before (at least in a comprehensive way). Without the adoption of a
uniform definition accepted by researchers, confusion will continue to hinder the study definition of SCM
and further development of SCM; and research will extend in various directions, rather
than build upon itself (i.e. creating synergy in research). For practitioners, the absence
of a comprehensive SCM definition makes it more difficult for supply chain executives 691
to claim authority and responsibility for the “right” combination of functions and
processes. It also makes it more difficult to benchmark against other companies and
industries on supply chain metrics, job responsibilities, and other human resource
issues, because of the differences that exist from one company to the next.
From a theoretical perspective, it is impossible to develop sound SCM theory until
valid constructs and generally accepted definitions of terms are developed. Since
theory development is paramount to scientific pursuit, the absence of a consensus SCM
definition will lead to theoretical ambiguity. The problem becomes amplified as the
discipline searches for the bridge laws that will bridge the gap between potential SCM
theories and the specific areas of SCM phenomena researchers choose to investigate.
The end result will be the development and testing of research hypotheses that are not
ultimately predictive. Consequently, a consensus definition of SCM is of significant
importance in the advancement of SCM theory and practice.
In this paper, we argue that there are too many definitions of SCM and that there is a
need for a single consensus definition. To address this shortcoming, we explore the
multiple definitions of SCM that have been put forth in the literature, by reviewing
173 definitions of SCM across a multiplicity of journals and books. Primarily, we focus
on common “key concepts” within each definition, which are then combined to form a
consensus definition of SCM. Next, we examine why SCM has been so difficult to define.
Definitions of SCM are then reviewed, content analyzed and coded. A consensus
definition of SCM is offered that addresses the encompassing nature of SCM.
This definition is accompanied with implications for both researchers and practitioners.
shrouded in considerable confusion and misconception. This is due in large part to SCM
definitions that vary widely in their scope and description (New, 1997; Tan, 2001). Some
definitions concentrate on supply chain participants and activities while others place
emphasis on material flows and inter-organizational collaboration. Some authors
include final consumers in their definitions while others exclude them. In early
definitions, the term SCM was used, or perhaps misused, synonymously with traditional
definitions of logistics management. However, the consensus today seems to be that
SCM is somewhat more than logistics (Johnson and Wood, 1996; Lambert et al., 1998a, b).
Several articles have taken on the challenge of bringing clarity to the multiplicity of
definitions of SCM. Although Lummus and Vokurka (1999) did not propose a unified
definition of SCM, they did provide a historical perspective of its development and
clearly described the processes that should constitute its definition. Skjoett-Larsen
(1994) proposed that the SCM concept was comprised of many different definitions.
He identified definitions that equated SCM with the traditional logistics concept, some
that defined it in general terms of management and control, and others that focused on
the management of interdependent relationships.
Mentzer et al. (2000) reviewed varying definitions of SCM in an effort to categorize
and synthesize them, although only a handful of definitions were examined. In a
subsequent study, Mentzer et al. (2001b) presented a more comprehensive definition of
SCM developed from a search of the literature and interviews with executives in
20 companies. The authors indicated that SCM definitions could be classified into three
categories: management philosophy; implementation of a management philosophy;
and a set of management processes (Mentzer et al., 2001b, p. 9). Mentzer et al. (2001b,
p. 22) defined SCM as:
[. . .] the systematic, strategic coordination of the traditional business functions within a
particular company and across businesses within the supply chain, for the purposes of
improving the long-term performance of the individual companies and the supply chain as a
whole.
Larson and Rogers (1998), in a special issue of the Journal of Marketing Theory and Developing
Practice dedicated to SCM development, also proposed a unifying definition of SCM, a consensus
blending ideas gleaned from a number of published definitions. However, much like
Mentzer et al. (2000), Larson and Roger’s definition was based on the examination of definition of SCM
fewer than ten definitions out of the hundreds of definitions proposed in the literature.
Larson and Rogers’ (1998, p. 2) definition described SCM as: “the coordination of
activities, within and between vertically linked firms, for the purpose of serving end 693
customers at a profit.”
There is nothing inherently incorrect about analyzing a limited number of SCM
definitions. However, such analyses are incomplete in that there is the potential that
key definitions or concepts may be omitted. Thus, in this research, a census of SCM
definitions published in the literature was conducted.
4. Methodology
The purpose of this study was to develop a consensus definition of SCM through
content analysis of previously published SCM definitions. Following this approach,
key concepts within each SCM definition were identified and clustered into broader
themes relevant to SCM. These themes were then quantified with the ultimate objective
of bringing greater clarity to the concept of SCM by developing a consensus definition
that included the most commonly occurring themes appearing in these published
definitions of SCM.
The ABI/INFORM database was searched for the terms “supply chain
management,” “supply chain,” and “SCM.” The results of that search yielded more
than 1,000 articles and other references containing a SCM definition. All sources
containing the terms being searched were individually examined to determine the
definition of SCM being used. If a definition of SCM was provided which the author(s)
obtained from another source, that original source was recognized as the basis of the
definition. In a few instances, those sources were journals not included in the
ABI/INFORM database. No attempt was made to tabulate how many times a specific
SCM definition was repeated in the literature, although anecdotally, the CSCMP
definition was likely the most widely used. Table II shows the refereed journals that
contained unique definitions of SCM.
Developing
Journal Total from journal Year Total year
a consensus
Benchmarking: An International Journal 2 2002 2 definition of SCM
British Food Journal 2 1996 1
2000 1
Business Process Management Journal 2 2000 1
2001 1 695
Decision Sciences 2 1998 1
2005 1
Emerging Issues in Purchasing and Supply Chain
Management 1 1997 1
European Journal of Operational Research 1 1997 1
Industrial & Commercial Training 1 2001 1
Industrial Management & Data Systems 7 1999 1
2000 2
2001 3
2002 1
Industrial Marketing Management 3 2000 2
2001 1
Integrated Manufacturing Systems 5 1995 1
2000 1
2001 1
2002 2
International Journal of Agile Management Systems 1 1999 1
International Journal of Clothing Science & Technology 1 2006 1
International Journal of Logistics Management 2 1990 1
1998 1
International Journal of Operations & Production
Management 15 1996 2
1998 2
1999 5
2000 1
2001 5
International Journal of Physical Distribution &
Logistics Management 21 1994 1
1996 1
1998 2
1999 1
2000 8
2001 5
2002 2
2008 1
International Journal of Quality & Reliability
Management 1 2001 1
International Journal of Service Industry
Management 2 2000 2
International Marketing Review 1 2001 1
Journal of Business Logistics 4 2001 2
2002 1
2003 1 Table II.
Journal of Marketing Theory & Practice 1 1998 1 List of journals used
Journal of Retailing 1 2000 1 in analysis of SCM
(continued) definitions
IJPDLM Journal Total from journal Year Total year
39,8
Journal of Services Marketing 1 2000 1
Journal of Supply Chain Management 2 2002 1
2005 1
Logistics Focus 1 1999 1
Logistics Information Management 10 1995 2
696 1996 2
1999 2
2000 1
2001 3
Management Decision 3 1990 1
2000 2
Management Research News 1 2001 1
Management Science 1 2003 1
Marketing Intelligence & Planning 1 1996 1
Supply Chain Management: An International Journal 20 1996 3
1998 2
1999 2
2000 5
2001 6
2002 2
Work Study 4 1998 1
2000 2
2002 1
Note: Total does not equal 173 since books and reports are not included in this listing which only
Table II. includes journals
Within each theme, some sub-themes were identified. For example, activities included
both flows of materials, services, finances, and information, and networks of internal
and external relationships. Benefits included adding value, creating efficiencies, and
customer satisfaction. Utilizing these three themes, the definitions of SCM were
examined to determine what elements or components of the definitions pertained to one
or more of the three major themes.
The development of SCM has been rapid during the previous three decades. In this
section of the paper, this development will be traced with respect to the three major
themes identified from the qualitative analysis, namely, the:
(1) activities;
(2) benefits; and
(3) constituents/components.
Utilizing the themes and nodes identified from the qualitative analysis of the 173
definitions, the researchers attempted to discover if there were any trends evident from
the definitions offered by authors over the years that could result in the creation of a
consensus definition of SCM.
6. Results
A detailed analysis of the definitions and descriptions resulted in the identification of
several themes and sub-themes that occurred repeatedly throughout the dataset. The
sub-themes were labeled as:
Constituents or
Activities Benefits Themes
components
Figure 1.
Major themes and Material/physical, Networks of Value Creates Customer Constituents or Sub-themes
sub-themes of a consensus finances, services, relationships creation efficiencies satisfaction components
SCM definition and information (internal and
flows external)
.
material/physical, services, finances and information flows; Developing
.
networks of relationships (both internal and external); a consensus
.
value creation; definition of SCM
.
creates efficiencies;
.
customer satisfaction; and
.
constituents or component parts. 699
Each was determined to fall into one of the three broad themes constituting the key
activities, the benefits, or the constituents associated with SCM.
In tracing the development of SCM definitions over time, the number of themes and
sub-themes included in SCM definitions generally increased. Typical in the evolution of
a field of study, as an area is examined by more researchers, a greater understanding of
it emerges, resulting in a broader and more encompassing view of the field.
In examining SCM definitions over time, the majority included activities such as flows
of materials and networks of external relationships with other supply chain firms. The
earliest definitions averaged about two themes or sub-themes (out of a total of six
possible) and gradually increased to 3-4. Initially, early SCM definitions only included
materials flows, but over the years expanded to include services, financial and
information flows as well. Similarly, the definitions included networks of relationships,
but early definitions typically only considered external networks. Later, both internal
and external networks were incorporated into SCM definitions. Additionally, as
definitions of SCM developed, they began to include various benefits such as adding
value (47 percent), creating efficiencies (35 percent), and customer satisfaction
(28 percent), although these benefits were included less than one-half of the time.
Finally, throughout the evolution of SCM definitions, constituents/component parts
were included in more than three-quarters of all definitions published.
Overall, when examining the SCM definitions published through 2008, it was
unusual to find definitions that included all six sub-themes. Of the 173 unique
definitions identified, only a relatively few (eight in total) possessed all sub-themes, and
these appeared in sources published in 1990, 1995, 2000 (three times), and 2001 (three
times) (Table III).
Stevens (1990, p. 25) was the first author to include all six components in a definition
of SCM:
Six 8
Five 23
Four 34
Three 58
Two or less 50
Total 173 Table III.
Published SCM
Notes: aTo be considered a complete definition, which includes six sub-themes, each sub-theme must definitions containing
contain nodes for network of relationships (internal and external) and flows (information and sub-themes of a
materials) consensus definition
IJPDLM The supply chain is the flow of both information and material through a manufacturing
company, from the supplier to the customer. Traditionally the flow of material has been
39,8 considered only at an operational level, but this approach is no longer adequate. It is now
essential for business to manage the supply chain in order to improve customer service,
achieve a balance between costs and services, and thereby give a company a competitive
advantage. Managers must work to integrate the supply chain;, i.e. to ensure that all the
functions and activities involved in the chain are working harmoniously together. To develop
700 an integrated supply chain means managing material flow from three perspectives: strategic,
tactical and operational. At each of these levels, the use of facilities, people, finance and
systems must be coordinated and harmonized as a whole.
Stewart (1995) included all six themes in his discussion of SCM:
The supply chain consists of those logistical and informational elements which are bounded
by the aggregate demands of the marketplace at one end, and by specific product/service
delivery at the customer site, at the other end. Integrating the supply chain requires
philosophical, operational and systems changes. Four categories of operational change must
be considered:
.
Policies, practices and procedures including: management approaches/methodologies
which define how to perform activities (task, sequence, timing, etc.); balanced performance
metrics which reflect process performance; knowledge of industry best practices that
enable best performance.
.
Organization including: organizational structure and degree of cross-functional
integration; roles and responsibilities for each policy, practice or procedure;
skills/training available as well as required to perform activities.
.
Structure including: assembly value add or distribution centre rationalization; flow of
material from source of supply to end customer; flow of data from customer to
manufacturer/distributor and back.
.
Systems including: the use of systems to enable best practice performance; the effective
management of data and analysis across the supply chain (speed of flow, one touch
quality, appropriate access).
The integrated supply chain structure seeks to minimize non-value-add activities and their
associated structure, because this drives investment cost, operating cost, and time out of the
supply chain process. This serves to inject greater customer responsiveness and flexibility
into the supply chain, driving costs down and thereby enhancing bottom-line performance
and cost competitiveness (p. 38).
During 2000, three examples of SCM definitions were identified that included all major
themes and sub-themes. Interestingly, all three definitions were published in books,
rather than journal articles. Groosse (2000, pp. 173-4) included a definition of SCM in a
discussion of global business strategies as follows:
Supply chain management is designing and controlling the entire system of procurement,
logistics, and supplier relationships. [It is] an integrative end-to-end approach to dealing
with the planning and control of materials and information from suppliers to end customers.
The manufacturer and its suppliers, and customers – that is, all links in the extended
enterprise – working together to provide a common product and service to the marketplace
that the customer desires and is willing to pay for throughout the life cycle of the product
and service. This multi-company group, functioning as one extended enterprise, makes
optimum use of shared resources (people, process, technology, and performance
measurements) to achieve operating synergy. The result is a product or service that is Developing
high-quality, low-cost, delivered quickly to the marketplace, and achieves customer
satisfaction. a consensus
In a book examining the electronic supply chain, Poirier and Bauer (2000, pp. 3-4)
definition of SCM
defined SCM as follows:
Supply chain management (SCM) refers to the methods, systems, and leadership that 701
continuously improve an organization’s integrated processes for product and service design,
sales forecasting, purchasing, inventory management, manufacturing or production, order
management, logistics, distribution, and customer satisfaction. SCM involves optimizing the
creation and delivery of goods, services, and information from suppliers to business
customers and consumers. It is a means to improve the enterprise’s competitive position
within the market served by itself and the constituent members of its supply chain network.
Typically, early SCM efforts are internally focused and dedicated to cutting cost and
improving profits only for the company.
In another book, Schonsleben (2000, p. 2) defined SCM using all six components as:
Supply chain management enables the coordinated management of material and information
flows through the chain from your sources to your customers. The objective of SCM is to
reduce or minimize total cost, improve total quality, maximize customer service, and increase
profit.
The following year, Lummus et al. (2001), Towers and Ashford (2001) and Elmuti
(2002) offered their own definitions of SCM that included all six components. Lummus
et al. (2001) examined the relationship of logistics to SCM in an attempt to develop a
common definition of SCM. Lummus et al. (2001, p. 428) defined SCM as:
[. . .] all the activities involved in delivering a product from raw material through to the
customer, including sourcing raw materials and parts, manufacturing and assembly,
warehousing and inventory tracking, order entry and order management, distribution across
all channels, delivery to the customer, and the information systems necessary to monitor all of
these activities.
Towers and Ashford (2001, p. 1) took a marketing approach in defining SCM, giving
emphasis to the sustainable customer relationships that SCM could develop:
SCM has sought to create streams of activities linked between producer, customer and
supplier that demanded longer-term partnership links to be developed. The process of
strategically managing the procurement, movement and storage of materials, parts and
finished inventory (and their related information flows) through the organization and its
marketing channels in such a way that current and future profitability are maximized
through the cost effective fulfillment of orders. It has a focus on the external environment of
the enterprise with the boundaries defined by the legal entity of the enterprise.
Finally, Elmuti (2002, p. 49) presented a definition of SCM in one of the journals
specifically focused on the topic of SCM and examined its impact on organizational
effectiveness. The author offered the following definition:
Supply chain management works to bring the supplier, the distributor, and the customer into
one cohesive process. The manufacturers, suppliers, transporters, warehouses, retailers, and
customers are involved in a dynamic but constant flow of information, products, and funds.
SCM has also become know as the supply network or the supply web because they show how
each unit interacts with the others. The suppliers and distributors that were once adversaries
IJPDLM are now becoming partners for the betterment of both corporations. Managing the chain of
events in this process is called SCM. Effective management must take into account
39,8 coordinating all the different pieces of this chain as quickly as possible without losing any of
the quality or customer satisfaction, while still keeping costs down.
The three major themes and sub-themes are briefly discussed in the following sections
so as to provide readers with an understanding of the development of SCM and its
702 present breadth and scope.
6.1 Activities
Given that definitions and detailed descriptions were analyzed in this study, it is not
surprising that the activities associated with SCM occur most often. SCM activities are
composed of two sub-themes, the material/physical, finances, services and information
flows sub-theme and the networks of relationships (which includes both internal and
external relationships) sub-theme which occurred in 68 and 70 percent of the
definitions, respectively.
Material/physical, finances, services and information flows. The effective
management of product and information flows is clearly a key aspect of SCM.
Illustrative examples of SCM definitions containing this sub-theme include the
following:
[. . .] The supply chain encompasses all activities associated with the flow and transformation
of the goods from the raw materials stage (extraction), through to the end-user, as well as
associated information flows. Materials and information flow both up and down the supply
chain (Handfield and Nichols, 1999).
[. . .] a set of three of more entities (organizations or individuals) directly involved in the
upstream and downstream flows of product, services, finances, and/or information from a
source to a customer (Mentzer et al., 2001a).
The processes concerned with moving products from the extraction of natural resources and
processing all the way to the end consumer (Paulson, 2001).
Most of the SCM definitions cited material/physical, finances, services and/or
information flow as key concepts of activities. For example, Zsidisin et al. (2000, p. 312)
describe the primary goal of SCM as “effectively managing the flow of materials and
information from supply sources to the final point of sale.” Likewise, SCM has also
been described as the management of raw materials, in-process materials, and
finished-goods inventories from the point of origin to the point of consumption and the
planning and control of materials and information from suppliers to end customers
(Arthur D. Little, 1991).
Interestingly, the vast majority of definitions identified flow only as a one-way
process. Either material flows one-way from the supplier to consumer or information
flows one-way from consumer to supplier. Stevens (1989) stated that SCM involved
establishing a system for linking together (constituent parts) via the feed forward flow
of materials and the feedback flow of information. Similarly, Towill et al. (2000, p. 160)
proposed that “information concerning demand flows upstream from the marketplace
and ultimately to the raw material supplier” and “material flows downstream, ending
up as a particular physical product.”
However, a few authors have recognized that material and information travels in Developing
two-way flows both up and down the supply chain. Handfield and Nichols (1999) stated a consensus
that SCM encompasses all activities associated with the flow and transformation of
goods . . . as well as all information flows, not only flows traveling in a one-way direction. definition of SCM
Svensson (2002, p. 749) recognized a dilemma in the uni-directionality proposed by some
previous definitions arguing that they “ignore the overall bi-directional dependencies of
activities, actors, and resources between the points-of-consumption and origin.” The 703
CSCMP (2005) definition of SCM implies the two-way flow of various elements in the
supply chain. If materials and information only flow uni-directionally downstream and
upstream, how would one account for the upstream flow of materials resulting from
reverse logistic activities and the downstream flow of information that undoubtedly
occurs from raw material suppliers, to manufacturers, and then to retailers?
Networks of relationships. Establishing networks of relationships between
interrelated and interdependent organizations, as well as across business units
internal to an organization, is another sub-theme of the activities theme identified in
SCM definitions. Illustrative examples include the following:
Supply chain management as the management of the interface relationships among key
stakeholders and enterprise functions that occur in the maximization of value creation which
is driven by customer needs satisfaction and facilitated by efficient logistics management
(Walters and Lancaster, 2000).
SCM works to bring the supplier, the distributor, and the customer into one cohesive process
(Elmuti, 2002).
Supply chain management has recently concentrated on closer relationships between parties
involved in the flow of goods from the supplier to the end-user (Dainty et al., 2001).
Occurring in 123 (70 percent) of the 173 definitions examined, the idea of SCM as a method
of managing a system of interrelationships was the most frequently occurring sub-theme.
Definitions citing the networks of relationships as a key aspect of SCM refer to these
relationships as either external to the organization, internal across business units, or both.
Morgan and Hunt (1994) identify the need to manage relationships between internal
customers and suppliers simultaneously with the management of relationships between
the organization and its customers and suppliers. SCM has also been described as “the
management of the interface relationships among key stakeholders and enterprise
functions” (Walters and Lancaster, 2000, p. 160) and the coordination within and between
various supply chain members (Chandra and Kumar, 2000).
6.2 Benefits
The benefits resulting from effective implementation of SCM strategies are comprised
of three sub-themes that appear repeatedly throughout the dataset. These sub-themes
relate to various aspects of SCM benefits:
(1) value creation;
(2) creates efficiencies; or
(3) customer satisfaction.
Ultimately, the goal of SCM is to achieve greater profitability by adding value and
creating efficiencies, thereby increasing customer satisfaction (Groosse, 2000).
IJPDLM Value creation. Illustrative examples of SCM definitions that include “value
39,8 creation” as a sub-theme include the following:
[. . .] integration of business processes from end use through original suppliers that provides
products, services, and information that add value for customers (Cooper et al., 1997).
[. . .] processes and activities that produce value in the form of products and services in the
704 hands of the ultimate consumer (Christopher, 1992).
SCM has traditionally been identified closely with logistics because of similarities
associated with the flow of materials and services between suppliers and consumers.
However, the concept of SCM adding value for consumers and stakeholders highlights
that the value-added components of SCM, such as technical support and training
services, clearly separates it from traditional logistics management ( Jones, 1989).
Further, this concept of adding value in the supply chain is becoming even more
important. In some industries, additional support features such as 24-hour technical
support may carry more weight than price when making the purchase decision (O’Brien
and Deans, 1996).
Each supply chain member performs a specific “added value function in relation to
the product/service as it progresses towards the final consumer” (Ritchie and Brindley,
2002, p. 110). Although SCM adds value to the process, it is important to note that a
basic premise of SCM is that value must increase faster than the costs associated with
managing the supply chain (Lamming, 1996; Lockamy and Smith, 1997). Despite the
obvious importance of value added concepts in SCM, they were cited in less than half
(47 percent) of the definitions.
Creates efficiencies. Illustrative examples of SCM definitions that include the
sub-theme of “creating efficiencies” include the following:
The [supply chain], functioning as one extended enterprise, makes optimum use of shared
resources (Groosse, 2000).
Utilized to efficiently integrate suppliers, manufacturers, warehouses and stores (Simchi-Levi
et al., 2000).
Supply chain management is the management of the interface relationships among key
stakeholders and enterprise functions that occur in the maximization of value creation which
is driven by customer needs satisfaction and facilitated by efficient logistics management
(Walters and Lancaster, 2000).
Enhanced SCM capabilities can create efficiencies and cost savings across a wide range of
business processes (Horvath, 2001).
Linking the manufacturer, suppliers and customers, SCM makes optimum use of
shared resources, both internal and external to the organization, to achieve operating
synergy by creating greater efficiencies (Groosse, 2000). Cox (1997, p. 167) describes
SCM being dedicated to:
[. . .] discovering tools and techniques that provide for increased operational effectiveness and
efficiency throughout the delivery channels that must be created internally and externally to
support and supply existing corporate product and service offerings to customers.
SCM has developed as a means of improving an organization’s competitive advantage
in the marketplace and the competitiveness of its constituent members by creating
mutually beneficial supply chain networks. These networks create greater synergy Developing
and efficiencies by allowing organizations to cut costs and improve profits (Poirier and a consensus
Bauer, 2000). Creating efficiencies was included in only a little over one-third
(35 percent) of the definitions. definition of SCM
Customer satisfaction. Illustrative examples of SCM definitions that include
“customer satisfaction” as a sub-theme are:
[. . .] the integration of business processes from end-users through original suppliers that 705
provide products, services and information that add value for customers (Cooper et al., 1997).
[. . .] manage inventory throughout the channel, from source of supply to end-user aiming at
improved customer service (Verwijmeren et al., 1996).
[. . .] reducing investment without sacrificing customer satisfaction (Spekman et al., 1998).
Understanding and meeting consumer needs is of paramount importance in SCM as a
way of optimizing value to customers and improving return to all stakeholders in the
supply chain (Mowat and Collins, 2000). According to Kuei et al. (2001, p. 864), SCM
practitioners “must maintain and sustain a customer-driven culture.” Others argue that
the most basic purpose of SCM is conforming to customer requirements and one of the
two most important aspects of SCM is that it focuses on customers at the end of
the chain (Taylor, 1997). Given the fundamental nature of customer satisfaction in the
effective utilization of SCM, it is surprising that this sub-theme of SCM was only
addressed in about one-fourth (28 percent) of the definitions examined.
With specific regard to the development of supply chain theories, the process proposed
by Hunt (2002) could be employed. This theory testing process consists of five
interdependent stages, the results of which will either tend to corroborate or undermine
SCM theory. The absence of a consensus definition has greatest impact on the theory,
bridge laws, and research hypotheses stages of empirical testing. Theory development
must be the backbone and at the heart of scientific research endeavors. However, the
lack of a definitive conceptualization of the components and activities encompassing
SCM phenomenon will lead to theory that is ambiguous and incompletely conceived.
A consensus definition will also assist practitioners in developing a more structured
understanding of the activities and processes within and between supply chain
members that are vital for creating and sustaining superior competitiveness and
profitability in today’s business environment. Given that many resource allocation
decisions within a firm are based on an understanding and interpretation of SCM, an
increased conceptualization also has implications in supply chain strategy,
organization and planning, performance measurement, and human resource
management.
Concerning the outputs of a supply chain and how they should they be measured,
researchers and practitioners might ask: Are the outputs the same, irrespective of
whether an integrated supply chain exists or not? Or, are the outputs different in a
supply chain versus a traditional channel of distribution? Presently, there is debate on
this issue and a consensus definition of SCM would be helpful in framing a response to
that debate. Additionally, practitioners will be able to benchmark other companies and
IJPDLM industries when they can be more certain that others are visioning SCM in the same
39,8 way. At the moment, it is like comparing “apples to oranges” rather than “apples to
apples” or “oranges to oranges.”
In sum, there exists too much disagreement as to what SCM is and what functions
and/or processes it includes. A consensus definition of SCM would be helpful in
eliminating much of the disagreement. As a result of the qualitative analysis of a large
708 number of SCM definitions heretofore published in the academic and
trade/professional press, a consensus definition has been offered which can assist in
advancing the art and science of SCM. Agreement on a definition will allow SCM
research and practice to move forward from both theoretical and practical perspectives.
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