Marketing Team Roles: Who Does What

This is an extra resource to go along with the original article:

Managing Your Marketing Team With Clearly Defined Roles

At our own content marketing agency, Audience Ops, we’ve taken extra care to ensure that
every single member of our team knows the specific things they’re responsible for.

Here’s a breakdown of each role on our team—as well as the key tasks that each position
handles.

Project Manager:
● Onboards new clients and gets them up to speed on processes and expectations.
● Regularly communicates with clients to gather feedback on editorial calendars and
individual pieces of content.
● Relays necessary edits, changes, and instructions to the appropriate team members.
● Manages the client’s editorial calendar and initiates refreshes of topics.
● Answers client questions and keeps the relationship running smoothly.

Writer:
● Conducts research of the client’s business, audience, and competitors.
● Generates topic ideas.
● Authors blog posts and lead magnets.
● Makes changes when requested by the editor or the project manager.

Editor:
● Reads every single piece of content that’s created for their assigned clients.
● Checks for errors and typos.
● Makes suggestions for how the content could be improved or expanded on.

Assistant:
● Installs necessary plugins on the client’s site.
● Sets up blog posts in the client’s CMS.
● Sets up newsletters and email campaigns in the client’s email marketing tool.
● Queues up related social media posts for each piece of content.
● Adds images, links, and SEO elements to content.
● Uploads and adds the content upgrades for each blog post.