RSMT – 5001 Business Research Methods

QUANTITATIVE ANALYSIS
ASSIGNMENT

Abhinav Dewan
N01345935
Abhinav Dewan N01345935

1. What do you think S vs Q questions mean?

S is a screening question. Screening questions are generally placed before the actual

questionnaire to identify people who are eligible to take the actual questionnaire. Q is the

actual questionnaire that is taken by people who passed the screening question.

If someone doesn’t pass the screening question, they are not eligible to answer any of the

actual questionnaire questions.

2. What is the research objective?

The research objective of this questionnaire is to study the fast food eating habits of the

different age group of students with respect to different internal and external factors that

influence their decisions while selecting fast food joints especially.

3. What are the editing and coding requirements for this survey?

Editing is the process to get the relevant data for analysis of the survey by examining

modifying responses for any omissions or corrections and data accuracy. For ex-

Checking if the responses are logical or not

Coding is the process of taking the open-end responses and categorizing them into

groups. Once coded, they can be analyzed in the same way multiple response questions

can be. For ex- Changing Extremely important, Very important, Somewhat important,

Not too important, Not at all important to 5, 4, 3, 2, 1 for analysing purposes.

4. How will you analyze the resultant data for this survey (describe / outline)
Abhinav Dewan N01345935

The resultant data for this survey can be analyzed by using different statistical charts and

figures and most importantly we can also use cross tabulation to make a bit easier to

understand.

These are the following ways we can cross-tabulate the survey to understand it better

 S1 X Q1  S1 X Q4F

 S1 X Q2  S1 X Q4G

 S1 X Q3  S1 X Q4H

 S1 X Q4A  S1 X Q4I

 S1 X Q4B  S1 X Q4J

 S1 X Q4C  S1 X Q7A

 S1 X Q4D  S1 X Q7B

 S1 X Q4E  S1 X Q7C

 S1 X Q7D  S1 X Q7E
Abhinav Dewan N01345935

5. Cross-tabulate questions S1 & Q1

Fast Food
Consumption
Grand
Age None 1x 2x 3x 4x 5+ Total
18 1(5%) 1(5%)
19
20 1(5%)
1(5%) 1(5%) 3(15%)
21 2(10%) 2(10%)
22 1(5%) 2(10%) 1(5%) 4(20%)
23-25 3(15%) 1(5%) 3(15%) 1(5%) 1(5%) 1(5%) 10(50%)
Grand Total 3(15%) 4(20%) 8(40%) 1(5%) 3(15%) 1(5%) 20(100%)

6. Cross tabulate Q3 and Q6

Likeliness

Not at All Not too Somewhat Very Extremely Grand

Frequency Likely Likely Likely Likely Likely Total
Always 2(12.5%) 1(6.25%) 3(18.75%)
Often 2(12.5%) 2(12.5%) 5(31.25%) 9(56.25%)
Seldom 4(25%) 4(25%)
Never

Grand Total 6(37.5%) 4(25%) 1(6.25%) 5(31.25%) 16(100%)

7. Cross tabulate S2 Q6 and one question of your choice

Cross Tabulation of S1, S2 and Q6

Likeliness

Not at Not too Somewhat Very Extremely Grand

Institution All Likely Likely Likely Likely Likely Total
Junior College 1(6.25%) 1(6.25%)
Community
College 1(6.25%) 2(12.5%) 1(6.25%) 4(25%)
University 5(31.25%) 2(12.5%) 3(18.75%) 11(68.75%)
Grand Total 6(37.5%) 4(25%) 1(6.25%) 5(31.25%) 16(100%)
Abhinav Dewan N01345935

8. How might you analyze Q4?

Question 4 can be analysed by preparing a ranking chart using frequency tables to understand

the preferences of the consumers. For ex. Taste is an important factor as 14 people choose

extremely important and 3 choose very important.

Importance Taste Importance Food Quality

Extremely important 14 Extremely important 12
Very important 3 Very important 5
Somewhat important 0 Somewhat important 0
Not too important 0 Not too important 0
Not at all important 0 Not at all important 0

Convenience
Importance of Location
Extremely important 8 Cleanliness of
Very important 6 Importance Restaurant
Somewhat important 3 Extremely important 10
Not too important 0 Very important 6
Not at all important 0 Somewhat important 1
Not too important 0
Not at all important 0
Importance Price
Extremely important 10
General
Very important 4
Atmosphere of
Somewhat important 3 Importance Restaurant
Not too important 0 Extremely important 8
Not at all important 0 Very important 4
Somewhat important 3
Healthy Food Not too important 2
Choices Not at all important 0
Importance Available
Extremely important 4
Ethnic Food
Very important 2
Choice
Somewhat important 5 Importance Available
Not too important 4 Extremely important 0
Not at all important 2 Very important 1
Somewhat important 4
Not too important 8
Not at all important 4
 Vegetarian
Food
Choices
Importance Available
Extremely important 0
Very important 1
Somewhat important 1
Not too important 4
Not at all important 11

Freshness of the
Importance Food
Extremely important 13
Very important 4
Somewhat important 0
Not too important 0
Not at all important 0

9. Calculate the mean, median, and mode for S1

Mean = 5.9 approx. = 6th Option = 22 years

Median= 4th option = 21 years

Mode= 7th Option = 23-25 years